Private Equity Spotlight: Building Marketing Excellence with Lisa Ames

In this episode of the Karma School of Business, Sean Mooney hosts Lisa Ames, an accomplished marketing operating executive at Norwest Venture Partners. Lisa shares her unique journey into private equity, the value of fostering trust as a business leader, and actionable strategies for marketing and value creation at portfolio companies. Whether you're a business builder or a marketing professional, this conversation is packed with insights to elevate your approach to leadership and growth.

Episode Highlights

3:07 - Lisa’s unexpected path to private equity and how her SaaS background shaped her role at Norwest.

6:05 - The concept of a "business therapist" and why trust is pivotal in operating roles.

14:25 - Key traits of high-performing businesses, including ruthless prioritization and inspirational leadership.

26:37 - Norwest’s unique approach to value creation and the resources they offer portfolio companies.

35:11 - Advice on refining Ideal Customer Profiles (ICP) and crafting impactful messaging for targeted growth.

50:16 - Lisa’s timeless advice on networking and how building authentic connections transforms careers.

For more information on Norwest Venture Partners, go to  https://www.nvp.com/

For more information on Lisa Ames, go to  https://www.linkedin.com/in/lisaames

For more information on BluWave and this podcast, go to https://www.bluwave.net/podcasts