Raise Your Damn Prices! (Part 1)
Episode description
How much are you charging per hour? The answer is: probably not enough! Many contractors confuse being busy with being successful, leading to underpricing their services.
Today, Jon Bryant & Michael Murray break down various aspects of pricing in the painting industry, including understanding market prices, the role of sales skills, the emotional impact of the environment on customer decisions, and the importance of job costing. They explain, step-by-step, how to calculate your price by including labor costs, paint & materials, and fixed costs & overhead to make a profit. Ultimately, they encourage listeners to recognize the value they provide to customers when pricing painting projects.
This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/
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