Media Prima Audio To Ride The Opportunities In AI

We speak to Nazri Noran, Chief Executive Officer, Media Prima Audio to get a sneak peek of Media Prima’s strategy on its radio business. We ask him whether former Minister Khairy Jamaluddin’s gig as guest DJ in Hot FM has helped the station and whether his radio presenters feel threatened by the presence of Aina Sabrina, Malaysia’s first AI Radio DJ.

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