Caijin Trailblazes The Chinese Language Media Industry
Jun 18, 2023•21 min
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Episode description
BFM Media has a Mandarin-podcast arm known as Caijin, which will celebrate its 2nd anniversary this year. Philip See speaks to Isaac Wong, the programme manager at Caijin on how the podcast station has evolved, as well as the struggles and challenges they faced in the relatively saturated and traditional Chinese language media landscape.
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