125: The Challenge of Indirect Marketing

Pete talks to Penny Elmslie of Xero Accounting Software about their recent marketing campaign, and about the unique challenges of marketing and selling via a community of resellers and parters rather than direct to the end customer.

-= Win Stuff! =-
In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices)

To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed!

-= General Links =-

- Online
Xero Accounting Software - http://www.xero.com

Pete's Post mentioning Xero's Ad Campaign - http://preneurmarketing.com/essays/xero-personal-alternatives/

- Books
Get Rich Slow - Sarah Riegelhuth
Amazon - http://preneurmarketing.com/getrichslowbook

Whole - Rethinking the Science of Nutrition
Audible - http://preneurmarketing.com/wholeaudio
Amazon - http://preneurmarketing.com/wholebook

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

Episode 124 - 2013 Awards - http://preneurmarketing.com/preneurcast/preneurcast124-2013-awards/

Episode 121 - No Meat Athlete - http://preneurmarketing.com/preneurcast/preneurcast121-no-meat-athlete-with-matt-frazier/

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com