Episode 33: Crafting Cold Emails to Engage Buyers - Bob Kelly

Plenty of companies struggle with crafting the perfect cold email. It’s either too long, too short, too impersonal, or it just doesn’t connect with your buyer. Identifying what’s missing and how to fix it can seem impossible, but our guest today has the process down to a science.

We’re joined by Bob Kelly, my partner at Strategic Pipeline and contributor to my new book Predictable Prospecting. Bob is a leading chief strategist and sales expert, and an absolute genius at helping clients achieve maximum growth by writing the right messages to the right buyers. We discuss our work with Strategic Pipeline, current trends in account-based selling, and Bob’s best tips for crafting cold emails that engage your buyer.  

Episode Highlights:

• Introducing Bob Kelly
• Common marketplace trends: Products and ideal customers
• Sales conversations and buyer personas
• How to make the most of the current trends in account-based selling
• Engaging with the ideal contacts in a company: hyper-personalized selling
• Selling to multiple tiered accounts v.s. Selling to core accounts
• Strategic pipeline method
• The major faults of the CRM tool
• Bob Kelly’s top content generation techniques
• Upcoming challenges and predictions for the future

 

Resources:

Predictable Prospecting: How To Radically Increase Your B2B Sales Pipeline by Marylou Tyler  

Contact Bob Kelly by emailing him direct: bob.kelly@strategicpipeline.com or by visiting the Strategic Pipeline website