Episode 148: Navigating Through Challenges - Kendra Lee

As you start to think about what marketing and sales might look like in a post-COVID-19 world, it’s worth considering how you can be more prepared for another similar type of event. We’ve seen that the world can change overnight, and that often means changing your message, strategy, and even the channels that you use to communicate with your contacts.

Kendra Lee is the founder and President of KLA Group out of Denver. Today, she joins the podcast to talk about the habits, workflows, tools, and other things that you can do on a daily basis that would prepare you for some event like this.

Episode Highlights: 

• What type of work Kendra does with clients
• Why the work that Kendra does is important
• Leveraging the different technologies and channels available to you when you need to shift your message
• How the personas change when the message or channel changes
• What to do when you lose a channel or it becomes less effective
• Thinking strategically about the conversations that you need to have
• Involvement in the nurture sequence side of things
• Supporting sales reps
• Kendra’s favorite spots in the bottom of the funnel
• Kendra’s upcoming goals

Resources:

KLA Group