Episode 130: The Marketing Perspective - Chris Dayley
Feb 26, 2019•34 min
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Episode description
Today’s guest comes from the marketing side of the business. And while that may be an unusual choice for this podcast, what Chris Dayley has to say about digital marketing can be useful for prospectors as well.
Chris is a digital marketing entrepreneur, speaker, and neuromarketer. He is also the VP of testing and site optimization at Disruptive Advertising in Utah. He’s skilled at helping people understand the impact of website landing pages, testing, analytics, and psychology. Listen to the episode to hear what Chris has to say about how his work related to outbound sales and different ways to use data, metrics, and testing.
Episode Highlights:
- How Chris’s work fits into an outbound, targeted approach
- What Chris is doing with analytics
- Using data to refine the pitch
- Metrics that can help prepare for contacting prospects
- How Chris uses testing
- Technology used for testing in sales
- How best practices can vary from company to company, even within the same industry
Resources:
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