Episode 110: Social Selling - Brynne Tillman
Episode description
In a world powered by social media, social selling is a crucial aspect of sales. Social media allows salespeople to interact with prospects in a way that provides real value for those prospects. You can answer questions and offer useful content in a way that not only shows the prospect why they want to buy, but also why they would want to do business with you personally. Social selling allows you to create more loyal, engaged customers.
Today’s guest is Brynne Tillman. She’s an authority on social selling and the author of the book The LinkedIn Sales Playbook: A Tactical Guide to Social Selling. Listen to the episode to learn more about how social selling can be used to bring more predictability and reliability to your sales pipeline.
Episode Highlights:
- How Brynne’s book lays out the step-by-step social selling process for LinkedIn
- The four major pieces of social selling
- How to take your LinkedIn profile from resume to resource
- When to connect with and message prospects on LinkedIn
- How you can use LinkedIn to identify and target connections of your connections
- How to set goals for social selling on LinkedIn
- Metrics that can help track the success of social sales
- What a typical scenario for onboarding of social selling environment for sales looks like
- Brynne’s work with Vangreso, and how she got started with that team
Resources:
The LinkedIn Sales Playbook: A Tactical Guide to Social Selling