Pre-Con Recon Podcast

Justin Frenette, CEO Him & Her•himandher.ca

The Pre-Con Recon Podcast talks all things brand and marketing for the pre-construction real estate community inviting leaders to share the knowledge and tools needed to succeed in the ever-evolving market.

Last refreshed: July 28th, 2025 at 8:54 PM ⓘ

Follow this podcast in the Metacast mobile app to refresh it and see new episodes.

Follow on

Apple Podcasts

Spotify

RSS

Podcasts are better in Metacast mobile app

Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Building 'Not Boring' Real Estate | Pre-Con Recon Podcast Ep. 8

In this episode of the Pre-Con Recon podcast, Justin Frenette speaks with Theresa Dillon, the marketing director at Fabric Living. They discuss Theresa's journey in real estate, the importance of mentorship, and the unique approach Fabric Living takes in developing communities. The conversation covers innovative projects like Assembly, the significance of branding in a competitive market, and the challenges and opportunities faced in the current real estate landscape. They also explore the role ...

Jul 15, 2025•40 min•Ep. 8

From Raw Land to Real Community | Pre-Con Recon Podcast Ep. 7

In this episode of the Pre-Con Recon podcast, host Justin Frenette speaks with Alan Klippenstein, Vice President of Real Estate Development at Schinkel Properties. They discuss Alan's journey into real estate development, the challenges of navigating city politics, and the importance of affordable housing. Alan shares insights on exciting projects, market dynamics in Manitoba, and the trends in secondary markets. The conversation also touches on the significance of branding and marketing in real...

Jun 30, 2025•37 min•Ep. 7

How to Build a Community, Not Just a Building | Pre-Con Recon Podcast Ep. 6

In this episode of the Pre-Con Recon podcast, host Justin Frenette speaks with Carrie Curtis, Vice President of Ontario and Western Canada at Killam Apartment REIT. They discuss Carrie's journey from engineering to real estate development, the diverse portfolio of Killam, and the unique challenges and opportunities in the rental market. Carrie shares insights on navigating regulations across provinces, the evolving trends in amenities, and the impact of secondary markets on real estate developme...

Jun 24, 2025•40 min•Ep. 6

Why Purpose-Built Rentals Need Purposeful Marketing | Pre-Con Recon Podcast Ep. 5

In this episode of the Precon Recon podcast, host Justin Frenette speaks with Kayleigh Johnson, the Director of Marketing at Peterson, about her journey in real estate marketing, the evolving landscape of the industry, and the importance of community and lifestyle in branding. They discuss market trends, the shift towards purpose-built rentals, and the significance of building relationships and mentorship in the real estate sector. Kayleigh shares insights on how to differentiate products in a c...

May 08, 2025•35 min•Ep. 5

The Future of Buyer Behaviour in Real Estate | Pre-Con Recon Podcast Ep. 4

In this episode of the Precon Recon podcast, Justin Frenette speaks with Loren Jackson about her journey in the real estate marketing industry, the importance of storytelling, and the evolving landscape of buyer behavior in the real estate market. They discuss the significance of the Precon Recon Report, which aims to provide insights into market trends and effective marketing strategies. Loren shares her experiences working on various projects, emphasizing the need for creativity, collaboration...

May 08, 2025•51 min•Ep. 4

The Future of Development is Design-Driven | Pre-Con Recon Podcast Ep. 3

In this episode of the Precon Recon podcast, Justin Frenette speaks with Jordan Taylor, Vice President of Sales and Marketing at Deco Homes. They discuss Jordan's journey in real estate development, the importance of a broad skill set, and Deco's design-forward philosophy. The conversation also covers branding and marketing strategies, the role of storytelling in real estate projects, and the exploration of large-scale projects like Lakeview Village and Base 31. They touch on the shift to second...

May 08, 2025•49 min•Ep. 3

Marketing Real Estate That Builds Community | Pre-Con Recon Podcast Ep. 2

In this episode of the Pre-Con Recon podcast, Justin Frenette speaks with Angela Walsh, Marketing Director at Sifton Properties. They discuss Angela's career journey in real estate, the importance of community building, and innovative marketing strategies that enhance customer experience. Angela shares insights on Sifton's legacy, current projects, and the impact of technology on real estate marketing. The conversation also touches on market trends, product offerings, and the future opportunitie...

May 08, 2025•38 min•Ep. 2

How Data Is Shaping the Future of Real Estate Development | Pre-Con Recon Podcast Ep. 1

In this episode of the Pre-Con Recon Podcast, Justin Frenette speaks with Ryan Mounsey from Urban Insights about the intricacies of urban planning and real estate development. They discuss the importance of data in making informed decisions, the growing trend of purpose-built rentals, and the potential for office to residential conversions. Ryan shares insights on navigating stalled projects, the approval process, and innovative housing solutions for the future. The conversation emphasizes the r...

May 07, 2025•40 min•Ep. 1

Hosted on Transistor

For the best experience, listen in Metacast app for iOS or Android