How to Get Below in Advertising (“The Hades Business”)

Writer, filmmaker and creative director Lucas Testro joins Liz and Ben on a trip down under to the Other Place as we discuss Terry Pratchett's first ever published short story, 1963’s “The Hades Business”. Shady advertising man Crucible arrives home to find none other than old Nicholas Lucifer waiting for him in his study. But he hasn’t come to take him to eternal damnation. Instead, the Devil has a business proposition for Crucible: he want to make the public conscious, Hell-wise... At age thirteen (actually fourteen), the young Pratchett scored full marks for this story as a school assignment, encouraging him to try his luck with the editor of his three favourite spec fic magazines. And it worked! As the legend goes, he used the whopping £14 he was paid for the story to buy his first typewriter, and the rest is history...with a few bumps and detours along the way, of course. Was the young Pratchett a genius? Do you know any fourteen-year-olds who’ve been published alongside Michael Moorcock and Harry Harrison? Are we way too harsh on a story written by a teenager, or is it fair game as an exercise in working where the author of Night Watch and Nation got his start? And what afterlife would you sell - and with what slogan? Get down with this episode’s conversation using the infernal hashtag #Pratchat77. Lucas Testro (he/him) is writer, filmmaker and creative director based in Melbourne. He’s worked in theatre, television and short film, including the time travel farce I’m You, Dickhead and superhero comedy Capes. He’s worked in a variety of capacities with youth creative writing centre 100 Story Building. In 2022 he founded Social Storylab, a media production house that seeks to use persuasive marketing techniques for social good. (He’s kind of the anti-Crucible.) You can find Lucas online at manwithajetpack.com, and his excellent three-part audio documentary about mysterious Doctor Who writer Donald Cotton is available via donaldcotton.com or to stream on Soundcloud. As usual you’ll find comprehensive notes and errata for this episode on our website. Next episode we finish a long-term goal: the end of the Long Earth series, with the fifth and final novel, The Long Cosmos! We’ll be joined by previous Steppers Joel Martin and Deanne Sheldon-Collins. Get your questions in by ASAP using the hashtag #Pratchat78 on social media, or email us at [email protected].