How do you want your audience to feel when they interact with your business? What are the core values of building strong branding in your business? Can you make sure your brand is the best-dressed on the market? In this podcast episode, Sam Carvalho speaks about 8 tips to improve your brand. Podcast Sponsor: Therapy […] The post Branding Recap: 8 Tips to Improve Your Brand | MP 126 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice ....
Dec 29, 2022•12 min
Do you often need to print things like business cards, packaging, or flyers for your private practice? Are you creating print files by yourself, or with a designer? Have you heard of applying a grid system? In this podcast episode, Sam Carvalho speaks about 10 print design tips. Podcast Sponsor: Therapy Notes Is managing your […] The post Branding Recap: 10 Print Design Tips | MP 125 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice ....
Dec 22, 2022•12 min
Where do the laws of great graphic design apply to? Do you want to connect more deeply and quickly with your ideal clients? What are some tenets of setting up eye-catching and effective design to connect with your audience? In this podcast episode, Sam Carvalho speaks about 12 digital design tips. Podcast Sponsor: Therapy Notes […] The post Branding Recap: 12 Digital Design Tips | MP 124 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice ....
Dec 15, 2022•10 min
How can you ensure consistency and professionalism in all of your messaging? Are you in the process of rebranding with or hiring a new designer? How can you quickly communicate the essence of your practice’s brand to a new designer? In this podcast episode, Sam Carvalho speaks about creating a brand style guide in 6 […] The post Branding Recap: Creating a Brand Style Guide in 6 Steps | MP 123 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice ....
Dec 08, 2022•11 min
Do you need a quick refresh of the tenants of logo design? Why should you consider adding “visual salience” to your logo? How can you balance being literal and creative in your creative process? In this podcast episode, Sam Carvalho speaks about 10 logo design tips. Podcast Sponsor: Brighter Vision When you’re in private practice […] The post Branding Recap: 10 Logo Design Tips | MP 122 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice ....
Dec 01, 2022•11 min
What are the three simple steps to creating an authentic and powerful brand? How do you create riveting marketing to help your ideal clients connect with you? Can you polish your messaging and really shine? In this podcast episode, Sam Carvalho speaks about the secret formula for creating can’t-ignore brands with Mark Drager. Podcast Sponsor: […] The post The Secret Formula for Creating Can’t-Ignore Brands with Mark Drager | MP 121 appeared first on How to Start, Grow, and Scale a Private Practi...
Nov 24, 2022•34 min
Can you use your intuition in marketing? Do you want to become more comfortable with video storytelling? What are some classic bootstrap strategies in business? In this podcast episode, Sam Carvalho speaks about purposeful digital storytelling with Deevo. Podcast Sponsor: Brighter Vision When you’re in private practice it can be tough to find the time […] The post Purposeful Digital Storytelling with Deevo | MP 120 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of ...
Nov 17, 2022•21 min
Do you want to reach new potential clients? What are 10 quick ideas on building your exposure? How healthy is your media mix? In this podcast episode, Sam Carvalho speaks about how to increase your visibility with Lisa Simone Richards. Podcast Sponsor: Brighter Vision When you’re in private practice it can be tough to find […] The post How to Increase Your Visibility with Lisa Simone Richards | MP 119 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice ....
Nov 10, 2022•21 min
What encourages you to put things off until tomorrow? Why should you get clear on your fears? What is your brilliance? In the second of two podcasts, Sam Carvalho speaks about how female entrepreneurs can overcome imposter syndrome and more with Ryane LeCesne. Podcast Sponsor: Therapy Notes Is managing your practice stressing you out? Try […] The post How Female Entrepreneurs can Overcome Imposter Syndrome and More with Ryane LeCesne – Part 2 | MP 118 appeared first on How to Start, Grow, and Sc...
Nov 03, 2022•19 min
Are you a woman in business and an entrepreneur? Have you struggled with impostor syndrome and perfectionism? Is your nervous system perhaps impacting your business system, and vice versa? In the first episode of this two podcast series, Sam Carvalho speaks about how female entrepreneurs can overcome imposter syndrome with Ryane LeCesne. Podcast Sponsor: Therapy […] The post How Female Entrepreneurs Can Overcome Imposter Syndrome and More with Ryane LeCesne – Part 1 | MP 117 appeared first on Ho...
Oct 27, 2022•20 min
How can you conduct conscious identity design for your marketing? Do you know how to embody a magnetic persona? Where is your zone of passion? In this podcast episode, Sam Carvalho speaks about looking inward to improve your marketing with Rocky Buckley. Podcast Sponsor: Therapy Notes Is managing your practice stressing you out? Try TherapyNotes! […] The post Looking Inward to Improve Your Marketing with Rocky Buckley | MP 116 appeared first on How to Start, Grow, and Scale a Private Practice | ...
Oct 20, 2022•28 min
Do you double – and triple! – check your print designs? How can you properly and effectively print with black ink in your design? Are you using QR codes? In this podcast episode, Sam Carvalho speaks about 10 print design mistakes to avoid. Podcast Sponsor: Therapy Notes Is managing your practice stressing you out? Try […] The post 10 Print Design Mistakes to Avoid | MP 115 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice ....
Oct 13, 2022•14 min
Why should you incorporate trends in your new design? Do you use stock images? Are you using hierarchy to your advantage? In this podcast episode, Sam Carvalho speaks about 15 graphic design mistakes to avoid. Podcast Sponsor: Therapy Notes Is managing your practice stressing you out? Try TherapyNotes! It makes notes, billing, scheduling, and telehealth […] The post 15 Graphic Design Mistakes to Avoid | MP 114 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the P...
Oct 06, 2022•16 min
Have you heard of the Rule of 26? Why do many service-based websites fail to attract and convert clients? Which three aspects of your practice should you optimize to see a dramatic increase in income? In this podcast episode, Sam Carvalho speaks about Michael Buzinski’s Rule of 26 to guarantee an increase in your revenue. […] The post Michael Buzinski’s Rule of 26 to Guarantee an Increase in Your Revenue | MP 113 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of th...
Sep 29, 2022•20 min
Can you make more without working more? What are the key aspects of becoming profitable? How does your headspace influence the success of the practice? In this podcast episode, Sam Carvalho speaks about how to CRUSH being profitable with Samantha Varner. Podcast Sponsor: Brighter Vision It’s that time of year again! My friends over at […] The post How to CRUSH Being Profitable with Samantha Varner | MP 112 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Pract...
Sep 22, 2022•25 min
Is Instagram one of your main marketing platforms? What’s a great way to make use of the grid design? Do you want to learn how you can get the most out of your marketing efforts by learning about some inside Instagram tips and tricks? In this podcast episode, Sam Carvalho speaks about 9 tips and […] The post 9 Tips and Tools to Improve the Look and Feel of Your Instagram | MP 111 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice ....
Sep 15, 2022•20 min
Do you have a unique marketing strategy for your business? How is your mindset a crucial part of effective marketing? Can working from the right mindset help prevent burnout? In this podcast episode, Sam Carvalho speaks about how to be resilient when marketing your business with Katrina Aronson. Podcast Sponsor: Brighter Vision It’s that time […] The post How to Be Resilient When Marketing Your Business with Katrina Aronson | MP 110 appeared first on How to Start, Grow, and Scale a Private Pract...
Sep 08, 2022•22 min
Within five seconds of landing on your website can your visitors determine what your company does? Can your users easily find your contact page if they need to? Is your layout easy to understand? In this podcast episode, Sam Carvalho speaks about how to improve your website design in 10 simple steps. Podcast Sponsor: Brighter […] The post How to Improve Your Website Design in 10 Simple Steps | MP 109 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice ....
Sep 01, 2022•16 min
Are you about to redesign or print a business card? Do you want to stand out from the crowd? How can you continue your branding efforts to remain consistent even when your company is inside someone’s wallet? In this podcast episode, Sam Carvalho speaks about 20 quick tips on how to design a unique business […] The post 20 Quick Tips on How to Design a Unique Business Card | MP 108 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice ....
Aug 25, 2022•13 min
What’s a great and easy way to make your company more memorable? Does your company need to – and want to – post letters? How can you bring your branding elements into an elegant physical form? In this podcast episode, Sam Carvalho discusses 18 tips to make your letterhead design stand out. Podcast Sponsor: Brighter […] The post 18 Tips to Make Your Letterhead Design Stand Out | MP 107 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice ....
Aug 18, 2022•14 min
How can you hack neuroscience to create memorable marketing? What power is unlocked in marketing when you incorporate storytelling into your advertising? Why must you speak to the pain points of your clients? In this podcast episode, Sam Carvalho speaks about how to differentiate your brand through storytelling with Seth Erickson. Podcast Sponsor: Heard As […] The post How to Differentiate Your Brand Through Storytelling with Seth Erickson | MP 106 appeared first on How to Start, Grow, and Scale...
Aug 11, 2022•28 min
How do you build more traction on your website and increase client interaction? Do you look at your website data and stats? How can you use these numbers to measure and create predictable success? In this podcast episode, Sam Carvalho speaks about how to think of marketing data as a story with JJ Reynolds. Podcast […] The post Think of Marketing Data as a Story with JJ Reynolds | MP 105 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice ....
Aug 04, 2022•28 min
Is there a difference between marketing and teaching? Why should you look for the “no’s” within a team? What are the different ways to hack transformation? In this podcast episode, Sam Carvalho speaks about why there is no difference between teaching and marketing with Joe Hudson. Podcast Sponsor: Therapy Notes Is managing your practice stressing […] The post Why There is No Difference Between Teaching and Marketing with Joe Hudson | MP 104 appeared first on How to Start, Grow, and Scale a Priva...
Jul 28, 2022•24 min
Why does your branding need to be strategic before it is tactile? What makes the difference in marketing? How does creating a genuine brand strategy skyrocket the success of your branding efforts? In this podcast episode, Sam Carvalho speaks about how to focus on strategic versus tactical marketing with Orsolya Herbein. Podcast Sponsor: Heard As […] The post How to Focus on Strategic vs. Tactical Marketing with Orsolya Herbein | MP 103 appeared first on How to Start, Grow, and Scale a Private Pr...
Jul 21, 2022•32 min
What are some of the ultimate branding principles? Why should you research your competition and consider working with them? How can you bring the best of your business to the forefront? In this second episode of a two-part series, Sam Carvalho speaks about the ultimate branding guide. Podcast Sponsor: Heard As a therapist, you’re probably […] The post The Ultimate Branding Guide (Part 2) | MP 102 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice ....
Jul 14, 2022•13 min
Do you need an ultimate brand guide? What are the basic principles of effective branding? What truly matters in good branding? In this podcast episode, Sam Carvalho speaks about the ultimate branding guide (Part 1). Podcast Sponsor: Brighter Vision Are you looking to build your brand, but don’t know where to begin when it comes […] The post The Ultimate Branding Guide (Part 1) | MP 101 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice ....
Jul 07, 2022•17 min
What differentiates you from the rest? Are you prepared to be compared? Have you sat down to think about your values? In this podcast episode, Sam Carvalho speaks about why values are a core part of marketing with Paul Mackiewicz. Podcast Sponsor: Brighter Vision Are you looking to build your brand, but don’t know where […] The post Why Values are a Core Part of Marketing with Paul Mackiewicz | MP 100 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice ....
Jun 30, 2022•32 min
Have you heard of social selling and sales intelligence? How does sales intelligence transform your revenue? What is the best way to form connections with current buyers online? In this podcast episode, Sam Carvalho speaks about why social selling is important with Jamie Shanks. Podcast Sponsor: Heard As a therapist, you’re probably too preoccupied with […] The post Why Social Selling is Important with Jamie Shanks | MP 99 appeared first on How to Start, Grow, and Scale a Private Practice | Prac...
Jun 23, 2022•21 min
Do you use videos in your marketing efforts? How can you use video to spark an interest in your audience? Can you combine video content to boost readership on your blog posts? In this podcast episode, Sam Carvalho speaks about why video is a potent marketing tool for your private practice with Nathan Labenz. Podcast […] The post Why Video is a Potent Marketing Tool for your private practice with Nathan Labenz | MP 98 appeared first on How to Start, Grow, and Scale a Private Practice | Practice o...
Jun 16, 2022•35 min
What is media buying and why must you adapt your marketing to target your audience’s personalities instead of their demographics? How do big life events impact people’s approach to media? Is it possible to use new and traditional media simultaneously in your marketing? In this podcast episode, Sam Carvalho speaks about media buying 101 and […] The post Media Buying 101: The Evolution of Media Consumer Habits with Mary Ann Pruitt | MP 97 appeared first on How to Start, Grow, and Scale a Private P...
Jun 09, 2022•28 min
