Practical Product w/ Jason Evanish

Practical Product is the most actionable and practical podcast for B2B and SaaS Product Managers. This show is hosted by Jason Evanish, a Product Manager for over 12 years as a Founder, coach, and early-stage Product Leader. Practical Product will talk about building a great strategy, avoiding pitfalls, balancing the many demands of a career in product management, and so much more. We have many awesome guests lined up, some you've heard of in the Product Management space and some lesser-known, yet very talented PM's that you should get to know. Follow the show and get ready to learn the practical product advice you've been dying to hear. Get more product advice on Jason's blog: https://jasonevanish.com Follow Jason on Twitter: https://twitter.com/Evanish Get coaching from Jason or take his course: https://becustomerdriven.com

Last refreshed: August 15th, 2025 at 5:23 PM ⓘ

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Episodes

JTBD: Jobs to Be Done - What it is, why it matters, how to use it, and a real life example

Key Links from this episode: Follow along with the questions Jason asked in his post How to do a Jobs to Be Done interview Links from Ryan's search for a mattress: DreamCloud - The mattress Ryan ultimately bought Wirecutter - A review site Ryan referrenced Sleep Foundation 33 Best Mattresses of 2022 on NYT - A site Ryan referenced in his search On Clayton Christensen and JTBD: The Milkshake video and JTBD by Clayton Christensen Clayton Christensen Institute How Will You Measure Your Life? by Cla...

Jan 06, 2023•1 hr 2 min•Ep. 11

ChatGPT and AI: What it means for PMs, and the future of work w/ Lazar Stojkovic, Co-founder of Serbian Entrepreneurs

Key Links from this episode: ChatGPT - A chat based system by OpenAI that can provide written answers from a text-based prompt GPT-3 API - An API by OpenAI that allows you to bring GPT into your product or service. Replicate - Open source cloud API for running AI models Lore AI Newsletter - A free newsletter discussing business and creative applications for AI Tweets and Threads on AI discussed: From Lazar: Twitter thread on ChatGPT getting things wrong Example of the evolution of text to image ...

Dec 28, 2022•1 hr 31 min•Ep. 10

The Harsh Truth of Interviewing & Hiring Product Managers w/ Willis Jackson, Founder of Middle Mile and former 1st PM at Grove Collaborative

Unfortunately, the product management interview process at most companies is poor. Navigating the interview process, or creating a good one at your company is a tall task. In this wide-ranging interview we cover both perspectives to help you think about both the perspective of the interviewer and the interviewee. For the interviewer: If you know you'll be hiring down the road, start planning now. Think about the skills you want, the values you want, and the process you'll follow. Interviewing is...

Dec 02, 2022•1 hr 32 min•Ep. 9

How to make Product Specs that Your Teammates and Executives will Actually Want to Read (aka - The Product Thesis)

I learned how to make a great product spec from long-time Silicon Valley product leader Josh Elman. He calls it the "Product Thesis" and that's what we cover today. Here's a breakdown of the sections I talk about for The Product Thesis: 1. Why are we working on this next? 2. When and how do people use this feature? (aka - what are the use cases?) 3. What problems do we need to solve? 4. How much time is budgeted for this project, and when does this need to be completed? 5. What are the future co...

Nov 19, 2022•35 min•Ep. 8

How Free Tools can Supercharge the Growth of Your Business w/ Michael Novotny of Product & Build Co

Today we talked about how building free tools (aka - side projects) for your company can help drive major growth. Building these tools helps you a few ways: People who use your free tool may directly sign up for your paid product when they see you made the free tool. People using your free tool may give you their email address, which you can market to later. Others will link to your free tool, boosting your SEO through improved backlinks. Michael shares a lot wisdom and experience doing these, a...

Nov 11, 2022•1 hr 18 min•Ep. 7

Keys to Succeeding as a Remote Product Leader w/ Valentina Thörner, Product Advisory at Klaus

Books and other helpful links from today's episode: Many books and great blog posts were mentioned in this episode. Here's a rundown of the books: Asking good questions and winning negotiations: Never Split the Difference by Chris Voss Metaphors We Live By by George Lakoff & Mark Johnson Learn to work with others better with: The 4 Tendencies - Analyzing Motivations by Gretchen Ruben Learn to be a better writer and communicator with: On Writing Well by William Zinssser And blog posts for you...

Nov 04, 2022•1 hr 35 min•Ep. 6

Consequences of AI, Understanding our Bundling Phase, & Self-Deprecation in Product Managers

This episode is a collection of my thoughts on some trending topics I am seeing in the world of Tech and Product Management. 1. We are in a Bundling Phase: How can we as Product Managers bundle our offerings for consumers who are concerned about economic instability? We need to establish our products as absolute must have's in the eyes of our customers and recognize the new market dynamics to survive and thrive . 2. Let's stop the Self-Deprecation in Product Managers : Don't be the "this is fine...

Oct 28, 2022•35 min•Ep. 5

The Curse of the 1st PM - Part 2: The PM View w/ Hostos Monegro, 4-time 1st PM

More on Hostos: Hostos on LinkedIn Learn about The Waterline Principle More on Jason Evanish: Get more product advice on Jason's blog Follow Jason on Twitter Get coaching from Jason or take his course Topics: (0:33) - Introducing Hostos (2:14) - What is it like being a First-PM the 4th time around? (3:19) - What were you looking out for when taking on this new role? (5:53) - How did you think about filtering the Founder? (9:14) - What are the awesome parts of this kind of role? (15:07) - What ar...

Oct 14, 2022•57 min•Ep. 4

The Curse of the 1st PM - Part 1: The Company View w/ Pulkit Agrawal, Co-Founder of Chameleon

Why do so many 1st PMs end up not working out? What can we learn from these situations, where a founder hires a PM and then things don't work out? In our first of a 2 part series, we interview a founder who knew about the curse of the 1st PM and it still didn't work out. Pulkit Agrawal, co-founder of Chameleon, candidly reflects on lessons learned from their 1st PM not working out and what he's doing differently the second time around. We look at how this is often a blameless set of circumstance...

Oct 11, 2022•54 min•Ep. 3

Jason Cohen - Founder at WPEngine, SmartBear & IT WatchDogs - Breaking down the 4 PM Roles

Jason Cohen is a multiple-time founder and Product Leader who joins us as the very first guest on Practical Product to break down his article: The Impossible Product Manager, a.k.a. the "Great" Product Manager. We discuss the 4 key areas of responsibility for a Product Manager, how to align your PM's as a leader, finding the right company to work for, hiring and so much more. Jason breaks down how to master each role, and what to do as a PM when you are feeling spread too thin across each. We al...

Sep 30, 2022•55 min•Ep. 2

Welcome to Practical Product w/ Jason Evanish

Sep 30, 2022•8 min•Ep. 1

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