PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs - podcast cover

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

PR Yourself with Leah Frazier is a fun and informative DIY PR hub for small business owners, entrepreneurs and brands wanting to gain publicity, exposure, and press and media attention without the PR firm price. A noted "media maven", "plug" and coined as Dallas' Olivia Pope, Think Three Media CEO, Leah Frazier, brings in news anchors, influencers, PR pros, publicists, radio personalities, entrepreneurs and more to give practical advice, tips and PR strategies on how to generate publicity genuinely and consistently for your small business or brand -- not only for exposure, but for long-term success. But -- stay tuned for the PR Petty -- a hot and trending news topic where Leah has her guests weigh-in on how they would have "PR'd" it different. It's not rocket science -- it's just PR. And yes, you can do it...all by YOURSELF!

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Episodes

Believe (and do) Bigger: Oprah’s Message from the Good Soil Forum + Pinky Cole on Bouncing Back Boldly

Send us a text What does it really take to bounce back from failure—and believe bigger for your future? In this powerful episode of PR Yourself with Leah Frazier , Leah is delivering double the motivation with a dose of inspiration from Oprah Winfrey and an exclusive interview with Slutty Vegan CEO, Pinky Cole Hayes. Oprah’s empowering message from the 2025 Good Soil Forum will challenge you to expand your vision, trust your journey, and believe that bigger is possible—no matter your circumstanc...

Jun 14, 202534 minSeason 7Ep. 15

PR'ing Purpose in the Pain: Larry g(EE)’s Fight for Life and Music

Send us a text In this powerful and deeply personal episode, Dallas singer and soul artist Larry g(EE) sits down with Leah Frazier to share his emotional journey battling stage 5 kidney disease—a diagnosis that changed everything. Once sidelined by his health, Larry opens up about how facing his mortality reignited his passion for music and gave new meaning to his voice and message. From the highs of performing on national stages to the lows of life-altering illness, Larry gets candid about PR'i...

Jun 03, 202550 minSeason 7Ep. 14

The Celebrity CEO Formula: Ramon Ray on Blending AI, Tech & Human Touch to Build Brands that Connect, Plus Tina Knowles' Book 'Matriarch'

Send us a text In this episode of PR Yourself with Leah Frazier , keynote speaker, author and personal branding expert Ramon Ray returns to share his game-changing “Celebrity CEO” strategy — a personal branding formula that helps entrepreneurs turn followers into superfans by being authentic, visible, and emotionally impactful. Leah and Ramon dive into the power of customer experience, the balance of AI and human interaction, and how small business owners can build loyal communities through genu...

May 09, 202551 minSeason 7Ep. 13

Not Everyone Can Rep You: Why Your Team IS Your PR

Send us a text In today's episode of PR Yourself with Leah Frazier , we're diving deep into a truth that too many overlook: not everyone is qualified to represent you . From agents and managers to publicists and brand reps, the people you choose to speak and act on your behalf are a direct reflection of your brand. Leah breaks down why your inner circle must align with your vision, values, and vibe — because every conversation they have (or don't), every move they make (or don't), and every deal...

Apr 26, 202530 minSeason 7Ep. 12

Celebrities, Politics & PR: Snoop Dogg, Issa Rae, Dolly Parton, Taylor Swift & More

Send us a text Should celebrities speak out on politics, or should they stay in their lane? In this episode of PR Yourself with Leah Frazier , Leah dives into the ongoing debate over whether athletes or Hollywood stars like Snoop Dogg, Dolly Parton, and Taylor Swift should use their platforms to voice political opinions—or keep their views private. From endorsements to public backlash, she explores what happens when celebrities take a stand, and the PR risks (and rewards) that come with it. Tune...

Feb 17, 202529 minSeason 7Ep. 11

How to Maximize Your Visibility with Google's AI Overview

Send us a text In this episode, Leah is diving into the future of search and discovery: Google’s AI Overview. This is the ultimate PR play! Leah breaks down practical PR strategies for small business owners and entrepreneurs to consider, to ensure their brands, websites, and key content show up in Google’s AI-generated summaries. From mastering SEO fundamentals to creating high-quality, AI-friendly content, this episode is your roadmap to staying visible in an evolving digital landscape. Tune in...

Feb 08, 202532 minSeason 7Ep. 10

PR Secrets Behind BravoCon, Peacock TV Hits, and Other High-Profile Campaigns with Julie Safer

Send us a text In this power-packed episode of PR Yourself with Leah Frazier , Leah is joined by PR powerhouse Julie Safer of Civic Entertainment, the brilliant mind behind some of the most talked-about campaigns for BravoCon, Peacock TV's biggest hits, Audible and more! Julie pulls back the curtain on what it takes to manage high-profile PR campaigns in today's ever-evolving media landscape. Discover her insider strategies for creating buzzworthy moments, storytelling, and navigating the unique...

Jan 08, 202553 minSeason 7Ep. 9

Top 5 PR Trends for 2025 with Michael Mejer, Chandra Gore and Leah Frazier

Send us a text In this episode of PR Yourself with Leah Frazier, Leah is joined by PR experts Mike Mejer and Chandra Gore to explore the top PR trends set to shape 2025 and beyond -- particularly for small businesses and entrepreneurs. The discussion delves into the evolving media landscape, the integration of emerging technologies, and innovative storytelling techniques that will define the future of PR in business. Whether you're a PR professional, entrepreneur, or small business owner, this e...

Dec 31, 20241 hr 14 minSeason 7Ep. 8

The Art of Business Storytelling with Seth Donlin: Turn Everyday Moments into Business Gold

Send us a text In this episode of PR Yourself with Leah Frazier , we dive deep into the world of strategic business storytelling with storytelling expert Seth Donlin. Discover why business storytelling is the secret weapon in PR for small businesses and entrepreneurs looking to build meaningful connections with their audience. Seth breaks down which stories resonate the most, shares practical tips for capturing the magic in day-to-day moments, and reveals how to weave these narratives into your ...

Dec 24, 202458 minSeason 7Ep. 7

Think Before You Post: Stop Oversharing on Social Media with Cynthia Nevels

Send us a text In this episode of PR Yourself with Leah Frazier , Leah is joined by Cynthia Nevels, CEO of Integrality, to tackle a critical topic in the digital age: oversharing on social media and how it can negatively impact your personal or professional brand. Can someone say "canceled"? Can someone say crisis management PR ASAP? Cynthia, a business expert and strategist, shares real-world examples of when "too much sharing" has gone wrong and provides actionable tips for creating thoughtful...

Nov 29, 202451 minSeason 7Ep. 6

You're Successful, But Are You Okay? Self-Care Strategies with Deya Smith Taylor

Send us a text On this episode of PR Yourself with Leah Frazier , Leah sits down with self-care strategist and author Deya Smith Taylor to dive into the powerful insights from her latest book, You're Successful, But Are You Okay? . Known for her expertise in guiding high achievers toward a healthier, more balanced lifestyle, Deya addresses the pressures of success and the often-overlooked question of mental and emotional well-being. Together, Leah and Deya explore essential self-care practices, ...

Nov 15, 202454 minSeason 7Ep. 5

Here's How to Get the Most Out of Your Podcast Appearances with Christina Lenkowski

Send us a text In this episode, podcast PR expert Christina Lenkowski reveals the real secret to podcasting success: reaching the right audience, not just the biggest shows. Christina breaks down the power of podcasting to amplify your impact and build a loyal community. Tune in as she shares actionable strategies for identifying your ideal audience, crafting pitches that stand out, and turning podcast appearances into qualified leads for your business. Whether you’re a podcast newbie or a seaso...

Nov 06, 202443 minSeason 7Ep. 4

CTA'S You’re Forgetting to Use On Social Media to Increase Engagement

Send us a text We're back for another episode with Social Media Queen Karlyn Ankrom of Oh Snap! Social. But this time, she's here to give us all a swift kick in the you-know-what -- to let us know several "call to actions" (i.e. CTA's) that we're forgetting to use on social media for increased engagement. Are you looking to expand your follower count? Are you looking for more reach? Then, this is definitely the episode you'll want to tap all the way into to PR Yourself today! For more on Karlyn ...

Aug 25, 202436 minSeason 7Ep. 3

All the Smoke about Cannabis PR with Mike Mejer of Green Lane Communication

Send us a text We wanted all the smoke when it comes to cannabis-related PR and well -- we got it! Coming to the podcast giving it to us blow by blow is the Cannabis PR King himself, Mike Mejer of Green Lane Communication. Whether you're in the cannabis business or not, you're going to want to take a listen, because Mike dishes actionable PR tips that can help drive success to any PR project or campaign. Be sure to stay connected with Mike on LinkedIn here . Support the show Follow PR Yourself o...

Aug 24, 202439 minSeason 7Ep. 2

Press Release vs. Media Advisory: How, What and When to Send

Send us a text Press releases and media advisories are often referred to interchangeably, when they are in fact, two completely different communication tools within PR. One is short, simple and succinct, and they other is more long-form with room for storytelling capacity. Knowing when and how to send them, could be the key to you obtaining the maximum amount of coverage as possible for your event, red carpet event or press conference. Here -- we discuss media advisories -- the advantages of the...

Jul 05, 202434 minSeason 7Ep. 1

Top 5 Social Media Trends for 2024 with Karlyn Ankrom of Oh Snap! Social

Send us a text We love to hate it, and you hate to love it. Yep, you guessed it -- it's social media! Leah sits down with Karlyn Ankrom, Founder and Lead Strategist at Oh Snap! Social to get a heads up on what will be trending for social media in 2024 -- and believe us, there are a few curveballs you won't be expecting. Grab your paper and snag your pen, because these are the top trends that you'll want to get a leap on....now! For more on Karlyn and Oh Snap! Social, visit here . Follow Karlyn o...

Dec 08, 202353 minSeason 6Ep. 11

5 Things to Ask Before Hiring a Publicist or PR Firm

Send us a text Hiring a publicist is like Hinge or maybe even Tinder for PR -- or maybe not as bad. But here are the top 5 things you should ask a publicist or PR firm/agency BEFORE you hire them. All of this should be done in the courting phase...before things get serious...before you enter into a monogamous relationship...ok, ok, ok...you get the drift. Getting these answers ahead of time will hopefully cut down on poor expectations, poor performance, and lack of transparency. Good luck! Suppo...

Nov 05, 202341 minSeason 6Ep. 10

The REAL Truth About Newswires Part Two with Mickie Kennedy of eReleases

Send us a text It wasn't too long ago that Leah gave her two cents about Newswires -- the good, the bad, and the ugly. Mickie Kennedy, founder of press release and newswire service eReleases, joins Leah as a follow-up to the previous podcast episode to provide more insight into newswires -- when to use them, how much they cost, and the benefits for small businesses. Be sure to take advantage of Mickie's free offer by heading to: ereleases.com/plan Support the show Follow PR Yourself on Instagram...

Oct 22, 202343 minSeason 6Ep. 9

Buying the IG or Twitter Verified 'Blue Check': Yes or No? with Dr. Jada Jackson

Send us a text It used to be that "blue checks" on social media next to profile names were only reserved for the elite — celebrities, influencers, journalists, and more. It was a thing to acquire or to obtain by all of us "regular folk." However, the blue check "verified" profile has been up for sale — where any and everyone can purchase a verified account. This begs the question...since we've been pre-conditioned to place blue check profiles in a more elite hierarchy from years and years of con...

Aug 04, 202359 minSeason 6Ep. 8

The Future Of PR and Artificial Intelligence with Aaron Kwittken of PRophet

Send us a text In this episode, Leah sits down with PR and Comms guru Aaron Kwittken of PRophet to discuss the intersection of AI with PR. What does this look like and how will it make life for PR industry pros better? In this discussion, Leah and Aaron dive deep into the future of artificial intelligence, and the rise of what Kwittken coins as the "communication engineer." As many tech analysts say, if you don't get with the AI program -- be prepared to get left behind...so let this episode be ...

Apr 09, 202348 minSeason 6Ep. 7

PR Yourself and Get Over Being Shy with Kayley Hamilton of KAYLEY Media

Send us a text So many times business owners and leaders shy away from the limelight and just want their businesses to be in the spotlight. Some individuals stay away from attention because they truly are shy and lack self-confidencec. Well meet Kayley Hamilton of KAYLEY Media -- a self-proclaimed shy girl turned top entertainment reporter for Entertainment Tonight and US Weekly. The former red carpet reporter now owns her own media agency, but stops by the podcast to encourage others to step in...

Mar 10, 202345 minSeason 6Ep. 6

The Truth About Newswires

Send us a text Have you ever had a publicist tell you to put your news on the newswire? Better yet, do you question whether or not to use a newswire service or not? Leah gives you the unfiltered truth about the advantages and disadvantages of newswires, her favorite newswire services, and how to get the best bang for your buck! Grab a paper and a pen -- or your smart device, and take notes on this one -- you don't want to miss it! Follow PR Yourself on Instagram @PRYourselfPodcast . Follow Leah ...

Mar 07, 202338 minSeason 6Ep. 5

How to Become a Non-Shady Thought Leader with Caitlin Copple Masingill of Full Swing PR

Send us a text Do you cringe every time you hear the phrase "thought leader" OR when someone or some "coach" tries to push you a "How to Make x Millions of Dollars in 6 days" program? Um yeah...me too. However, there is a space and a PR strategy to becoming a non-cringy thought leader AND it's one of the best tools to "PR'ing" your brand or yourself as a subject matter expert, leader, founder, entrepreneur, C-Suite Exec, and the list goes on and on. Today we talk with Caitlin Copple Masingill of...

Jan 21, 202341 minSeason 6Ep. 4

This Year in PR Trends, It's All About Podcasts -- Still!

Send us a text If you haven't incorporated podcast pitching as a part of your PR strategy, then what are you waiting for? Season after season we boasts on the return of these gems, and people still consider them low priority on their PR pole. WHY? Join us in this latest episode as Leah talks with Brandy Whalen of Whalen Media and Kitcaster to discuss the ins and outs of podcast pitching and why it is ESSENTIAL to your PR strategy. Follow PR Yourself on Instagram @PRYourselfPodcast . Follow Leah ...

Jan 14, 202340 minSeason 6Ep. 3

Timing Your PR Pitches Just Right

Send us a text Sure, the letters PR is in the word 'procrastination', but it doesn't make it right! In the world of pitches, media and news, timing is everything. For many small businesses and startups, you can't afford to pitch late or when it's down to the wire. Budgeting enough time for repetition, consistency and follow-ups is what will help you win the game. AND timing varies dependent upon the medium you desire (i.e. broadcast TV, magazines, digital outlets, etc.). Tune in as Leah dishes a...

Dec 28, 202229 minSeason 6Ep. 2

Top PR Trends for 2022 with Dara Busch of 5WPR

Send us a text On this episode we link up with veteran communications and PR guru Dara Busch, Co-CEO of 5WPR -- an award-winning top PR firm that specializes in consumer practice spanning the industries of: Travel & Entertainment, Apparel & Accessories, Non-Profits, Home & Housewares, Health & Wellness, Mom & Baby, Beauty & Grooming, and Consumer Packaged Goods. Dara dishes on what's trending in the world of PR and just how small business owners and entrepreneurs can take...

Jul 31, 202235 minSeason 6Ep. 1

Sesame Place Enters Cancel Culture with Racist Antics

Send us a text On this latest episode of PR Yourself, we welcome back resident PR Yourself publicist guru Chandra Gore, to discuss the latest developments surrounding the public outrage against Philadelphia's Sesame Place. What should be deemed on of the happiest places on Earth for kiddos around the world, is now being coined racist, after videos have surfaced showing Sesame Place character Rosita deliberately dismissing Black children, while hugging and embracing other non-Black children. Cele...

Jul 20, 202237 minSeason 5Ep. 14

Not Everything is for the Gram! Legal and PR Issues with Social Media feat. Sammetria Goodson

Send us a text On this latest episode we attack a PR Piss-off of the week. Lately it seems as though EVERYONE has gone mad and are taking all of their business and entrepreneurial issues to the Court of Public Opinion - i.e. Instagram and Social Media, versus handling it in private. How much is too much to post on social media? How can the wrong post put YOUR business in jeopardy -- and potentially out of business? Leah brings on creative law attorney Sammetria Goodson of Goodson Law to discuss ...

Jun 14, 202256 minSeason 5Ep. 13

They Can't Steal My Joy: With 'Black Joy' Author Tracey Michae'l Lewis-Giggetts

Send us a text In this episode, right at the closing of May's Mental Health Awareness Month, we tap the shoulder of highly-acclaimed 'Black Joy' author Tracey Michae'l Lewis-Giggetts. In an inspiring story, Tracey discusses how she "PR'd" a simple guest essay on Black Joy for the Washington Post, into a globally renowned best-selling title -- from one of the top publishers in the world. In discussing 'Black Joy' and how to find joy during traumatic or discouraging times -- Tracey's candid depict...

May 31, 202256 minSeason 5Ep. 12

DeVon Franklin Reveals Why 'It Takes A Woman' In New Audible Book

Send us a text We're back with another episode featuring Hollywood Producer and New York Times bestselling author, DeVon Franklin. The last time we caught up with him, he was dropping his 2021 hit book, "Live Free". This time, Franklin returns to give us the scoop on his new Audible Book "It Takes a Woman", that just dropped on April 21. Let's face it. DeVon is the king of "PR'ing" himself as he continues to serve his numerous audiences with must-hear (and see) content, films, books, and more th...

Apr 26, 202221 minSeason 5Ep. 11
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