An award-winning campaign: Tinder for cows
Sep 10, 2019•39 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
In many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together?
You get, Tinder for Cows!
In this episode, I interview Doug Bairner, the CEO of Hectare, an agriculture technology business along with his PR agency lead, Jon Lonsdale at Octopus Group to find out how their working relationship formed an international campaign.
I uncover how a CEO really views marketing and what he wants in terms of ROI. Why a consumer creative from a b2b agency worked so well and why having PR throughout a business can have such a positive impact.
Special Guests: Doug Bairner and Jon Lonsdale.
For the best experience, listen in Metacast app for iOS or Android