Marketing the World's Largest Christmas Store with Lori Libka

Happy Holidays! Recently, I had the opportunity to sit down with Bronner's Communications Assistant, Lori Libka. Bronner's, the world's largest Christmas store, is a holiday staple for many in the Mid-Michigan area. Lori and I had the chance to talk about spending your promotional energy where your audience is, the lessons she's learned from company founder Wally Bronner, and what I like to call the 'Bronner's Legend of Ringo Starr'. Enjoy and Happy Holidays!