Baby Nut, SEO, and the Superbowl with Scott Cowley
Feb 19, 2020•23 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Following this year's Superbowl, I had the opportunity to sit down for a phone call with Scott Cowley, a Digital Marketing Professor and Researcher at Western Michigan University. With his knowledge of SEO, Scott walked me through Planters' "Baby Nut" campaign from pre-Superbowl teasers to their SEO catastrophe, and hits on other major highlights from the Superbowl.
For the best experience, listen in Metacast app for iOS or Android