The Press Release - Write it & they will come...Not!
Mar 20, 2012•7 min
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Episode description
The Press Release is a great tool but is often misunderstood. There are thousands of press releases distributed each day. Unless you are a well-recognized company or you have a cure for cancer, it is easy to get lost in the shuffle if all you do is write a press release and wait for the media to come to you.
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