Unconventional Affiliate Marketing with Brad Bennett
Episode description
Brad Bennett founded BDBCreative, a boutique performance PR agency that drives direct sales for apparel and lifestyle brands through tier-one press placements. Brad is also the creator of Well Spent, a now-defunct blog that, for over 8 years, highlighted sustainable fashion. Here, he discusses how he turned a menswear blog into a successful affiliate marketing PR agency.
Key Takeaways:
- The Six Ps of PR
- How Brad built his agency without a traditional background in PR
- The secrets to successful affiliate marketing
Episode Timeline:
2:20 The 2009 blog boom
4:30 Brad built the website he wanted to see
6:30 Well Spent could never happen in 2024
7:30 Is the counter-culture dead?
9:55 Harnessing the power of blog rolls
11:45 How COVID grew the affiliate market
13:30 How bigger publications warned up to affiliate posts
16:20 Building a brand people want to be part of
20:30 What Brad had to learn about the PR world
23:30 Where other agencies get it wrong
25:20 Brad's Six Ps of PR
27:20 The product that shocked Brad
This episode’s guest:
• Brad Bennett
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