The High-Brow, Low-Brow Battle with Funmi Lijadu
Episode description
Funmi Lijadu is a creative communications specialist who loves pop culture. She has both agency and in-house PR experience across a range of sectors, including art, publishing, finance, tech, real estate, and retail. Currently, she's an account executive at MSL in the UK. Recently, she finished her dissertation on a rather compelling topic that compares reality TV with classic literature. Here, she discusses her dissertation and shares the current challenges faced by her PR clients in the UK.
Key Takeaways:
- The similarities between reality TV and classic literature
- Current challenges in the UK PR world
- The perils of trying to be everything to everyone
- The importance of diversity in the PR world
Episode Timeline:
1:30 What do you want people to learn from your dissertation?
4:00 The differences in the US and UK versions of "Love Island"
5:00 The novels Funmi included in her dissertation
8:30 Romantic themes haven't changed that much over time.
9:00 The disgruntled lover trope
11:00 How Funmi's research applies to PR
13:20 The importance of diversity in the PR world
15:00 The Kendall Jenner Pepsi ad
16:00 The 15-year-old test
17:30 Why do female influencers wear big, floppy hats?
19:00 Current challenges in the UK PR world
21:30 The danger of being everything to everyone
23:20 PR request hashtags
25:40 Gen X vs. Millennial high-brow, low-brow battle
This episode’s guest:
• Funmi Lijadu
• Follow her on LinkedIn and Twitter
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