'PR Confidential' with Amanda Proscia of Lightspeed PR
Episode description
Amanda Proscia is the Chief Operating Officer and Co-Founder of Lightspeed Public Relations/Marketing. Here, we discuss her new book, “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image.” The book provides an insider perspective on getting the most out of an investment in a public relations agency. It also provides great insights on how PR works, when it fails, and how to course-correct as the story changes.
Key Takeaways:
- Answers to common questions about PR
- The "3 I" formula
- Why do we need to keep making the case for PR?
Episode Timeline:
1:30 What inspired Amanda to write "PR Confidential"?
3:15 Are tech people open to learning about PR?
4:15 The difference between PR and advertising?
5:15 PR is more than writing press releases
6:15 The "3 I" formula for newsworthiness
7:30 What is good thought leadership?
10:00 Why do we have to keep selling the idea of PR?
13:45 Why "PR Confidential" is written like an advice column
15:00 The "confidential" parts of Amanda's book
16:24 The PR elevator pitch
18:00 "PR Confidential Part 2: The sequel"
This episode’s guest:
• Download "PR Confidential" for free at Lightspeed PR and Marketing
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