'It's About Relationships': 50-Plus Years in PR with Bob McCullough
Episode description
Bob McCullough has been in public relations/corporate communications for over 50 years. In 1988, he led the award-winning PR team that launched SeaWorld Texas in San Antonio. He currently helps spread the word about the nonprofit Morgan's Wonderland, the world's first and only theme park designed for those with special needs. Here, he talks about theme park PR and the biggest lesson he’s learned over 50-plus years in PR.
Key Takeaways:
- The history of the launch of SeaWorld Texas (now SeaWorld San Antonio)
- Promoting a theme park for kids with special needs
- Lesson learned over 50 years in PR
Episode Timeline:
0:30 Former guest Chuck Cureau on Bob McCullough
4:00 The launch of SeaWorld Texas
6:30 How Bob helped promote the new theme park
8:30 How SeaWorld divided America into four separate markets
12:00 How the new theme park helped boost San Antonio's profile
13:15 The PR challenges of operating a theme park
15:00 Developing relationships with local reporters
18:00 The Southwest Shamu plane
23:00 Morgan's Wonderland: the world's only theme park for people with special needs
28:45 Communicating with special needs communities
31:00 The biggest lesson Bob has learned over 50 years in PR
This episode’s guest:
• Bob McCullough
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