Disrupting Public Health Through PR with John Patton
Episode description
John Patton is a 25-year marketing and communications executive and entrepreneur who has worked in public health for the last 13 years. Currently, he’s the Executive Director of the ProVention Health Foundation and a Vice President of the National Association of Chronic Disease Directors. He is also the author of "Brainless Health: Simple Health Habits for Smart People." Here, he talks about the intersection between media and public health and how simple habits can make big changes.
Key Takeaways:
- Simple habits that can improve your health
- The need for disruption in public health messaging
- The biggest problem in American health
Episode Timeline:
1:45 How John transitioned from broadcasting and journalism to health communications
3:00 How John brought the power of media to public health
4:00 John's work with ABC TV on diabetes
5:30 How to talk to people who are pre-diabetic
6:15 How is Instagram affecting public health?
8:15 The philosophy behind "Brainless Health"
9:30 John's small health habits
12:10 The most concerning thing about the current state of American health
15:00 Why are people so resistant to public health messages?
17:10 The need for fear marketing in public health messaging
19:30 The change in public opinion on smoking
This Episode’s Guest:
• John Patton
• Pick up "Brainless Health" on Amazon
• Follow John on Instagram @BrainlessHealth
• ProVention Health Foundation
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