Crisis Disaster Preparedness and Logistics PR with Jessica Whidt
Episode description
Jessica Whidt is the Managing Director at Warner Communications, a leading agency that supports clients across multiple complex industries such as supply chain, logistics, transportation, renewable energy, and technology. Here, she talks about the importance of having a crisis management strategy and how the AI boom is affecting logistics.
Key Takeaways:
- How to create a PR crisis preparedness plan
- Logistics PR in the post-COVID era
- AI's role in logistics
Episode Timeline:
1:30 Which state has the best food?
3:30 The importance of a reputation management communication plan
5:30 What does crisis preplanning look like?
7:30 Crisis preplanning is like disaster preparedness
8:15 How did Jessica weather the logistics storm over the last few years?
9:00 The public is better educated about the supply chain than ever before
11:30 What's the hardest thing to communicate about logistics?
13:15 New developments in logistics
15:00 Exciting developments in AI
17:20 Generative AI for content creation
19:00 Google doesn't like AI-generated content
This episode’s guest:
• Jessica Whidt
• Warner Communications on LinkedIn
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