'Be a Human Being': Liz Brooks on Making Great Podcast Appearances
Episode description
Liz Brooks is a Client Account Manager at Interview Valet focusing on Podcast Interview Marketing and PR. With experience at top media outlets and PR agencies, Liz is dedicated to helping small and medium-sized enterprises and brands connect with their audiences through strategic storytelling. Here, she shares her approach to helping build brands through podcasting.
Key Takeaways:
- How to make a great podcast appearance
- Finding the right guests for the right podcasts
- Creating your podcast pitch
Episode Timeline:
1:30 How does Liz find the right shows for her clients?
3:45 Audience composition beats size
5:45 Tod's Velvet Underground analogy
6:15 How to prep clients without podcast experience?
7:00 The benefits of content repurposing
7:30 The importance of being authentic
9:30 Male and female guests can be a little different
11:00 Liz's client hits it out of the park
14:30 Is true crime on the way out?
15:50 How "podcast voice" happens
17:30 Creating a compelling storyline and messaging
20:00 Identifying the key problem
21:00 Liz's dating site success story
24:45 Does Gen Z listen to podcasts?
26:30 Finding time to listen to podcasts
28:30 The future of podcasting
This episode’s guest:
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