PPL Reel

Mining for (Information) Gold

If you’re not out there listening to podcasts beyond this one or signing up for every webinar or reading every piece of Wikipedia, you should start. Back in the early 2000s, I discovered OCW (at MIT). It was the leading technical university’s attempt to make their incredible curricula available to anyone in the world. They started an educational revolution few knew about. Unfortunately, they weren’t good at digital like I am (or cared to be). Regardless, they are a great example of the many amaz...

The NEW "Superhighway" of Business

These days, obtaining the most valuable real estate in the biggest cities isn't necessarily your key to business success. Historically, it would have been wise to plant your organization in front of tons of cars that may see your business -- you could consider it a 2 for 1 deal where being visible from highly trafficked streets could almost act as a billboard. However, these days, the "places to be" are where people are "headed" (or searching) when it comes to anything from academia to weather. ...

Make sure you know the answer before speaking

In an incredible get together last night over zoom, I met these great personalities on “SEO Beer” which used to be “in person” in Seattle, but now with Covid, we’re able to do virtually. I found that maybe I went a little too “overboard” with one answer and hopefully, it’s a good reminder to ask and confirm — even if the person is asking themselves.

Don’t protect your children (completely)

Mothers out there may have me for preaching this and I know my mom would have fought me on this. Also, friend Melissa and I just moved to help our children fulfill their dreams, but we must all do everything for them with a caveat: you need them to grow partially, if not a lot on their own. We need to let go.

Dogmatism be “Matism”

We should give all the current and future “ma”s out there parity when it comes to anything. It’s long overdue. Even if our figures daughters and little girls do NOT want to become mothers, they should have at least an equal chance as their male peers. Let’s ALL support “matism” and frankly gender equity. It’s unfortunate it hasn’t been a focus - rather it hasn’t been a REAL focus. If it was, we would be much closer to achieving it.

Don’t let your environment hold you down

Brandon explains why it’s not such a crazy idea to move during the once in a lifetime pandemic to Los Angeles.

Paying it forward really does work

In life, I’ve questioned whether being kind to others was “worth it.” It was honestly stupid of me questioning it, but it was natural for me to do so because I was struggling myself. How could I help others despite this natural inclination to help? Today, I share why it’s important that you should never lose faith in your “nature” because it can come back to you in droves.

Self awareness and feedback can be critical

Through two anecdotes, Brandon reminds us that being “self aware” can be critical in so many situations out there. It’s potentially one of the best ways to be efficient i our interactions.

Clouds in LA

Sometimes clouds are about the heavens and not the gloominess some of us see them as. Hate the cliche, but make sure you’re thinking 1/2 glass full and not the contrary. #love #wins

(Possibly) One of the best “wake up” calls you’ll ever hear

I get personal. Too personal. However, helping people is personal. So, I don’t hold back. I share stories of two deaths you’ve never heard of. They weren’t murders. They weren’t natural deaths. You’ll have to listen to find out. Enjoy and hope this helps you in your life no matter what stage you’re at! #사랑해

One of the best lessons about painful experiences & anger

A great book with many short stories is “Like the flowing river” by renown author Paulo Coelho. In it, my favorite story “Ghenghis Khan and his Falcon” teaches us how to be more patient and also helps us understand not everything was meant to be easy.

You’re better than you’re realize

Let unconditional love along with a little anecdote help you understand that you are much more amazing than you give yourself credit. Ask my friend A.

First Thoughts about the Buddha and the Badass

Brandon explores a book that was delivered to his home today by a new friend who has had a profound affect on him. She has shared many thoughts the author has professed from the book and wanted him to read them to see if there would be any impact on him as he builds Whenileave.com, works on the podcast "EduK8" and the many other tasks he's been taking on.

Paying it forward is not a one time action

Brandon explains how we should act in order to truly benefit from the wonderful relationships you may make building a startup.

What’s the most important letter on the English alphabet?

Brandon tells us how an individual letter in the English alphabet represents so much more to the overall need fo apply the principals behind the word.

Where to focus your digital marketing efforts: the proper distribution

There are more marketing channels than ever! Deciding if you should do search (ie SEO or PPC) or social or email or affiliate or ... the many many ways of “connecting” with consumers is challenging. Brandon gives some advice on how to allocate the right percentages to the best digital channels today.

Bit by bit

Brandon talks about overcoming some of his largest struggles in life and how he found a way to succeed despite them. He talks about how using a similar philosophy in approaching Digital Marketing, you can overcome the enormous amount of work you think it might take to succeed.

Want vs Can’t

We explore the belief that there is NO can’t. There is only won’t or “do not want.” Friend of the show, former client and incredibly successful businessman tells us how he coaches his kids and own family that you CAN do anything, but you MUST want to do it. WANT can always equal CAN.

Only the paranoid survive

Sharing two entertaining anecdotes and reminding everyone about Andy Groves relatively profound book about inflection points, monitoring the larger landscape constantly and overall being always completely prepared, Brandon reminds founders who take on startups one of the larger challenges you face in growing your “unicorn.” Credit goes to Kevin ‘O Connor for supplying one of the best non-mentoring experiences in one’s lifetime.

Why are there so many startups? Why are we focusing on the topic?

Brandon elucidates the reasoning behind the focus in the podcast and why this concept is becoming more ubiquitous than ever!

How to start off any speech or public speaking opportunity in the easiest way!

GITS - yah, go GIT it! Brandon has coined this mnemonic technique over the years with his debate and public speaking students. Listen to the podcast to learn what each of the letters mean in the acronym and take away an easy way to become a better toast masters speaker or just start any conversation much more confidently!

2 Companies + 2 More who’ve taken Search Marketing Seriously & and reaped BILLIONS

Brandon shares his “inside knowledge” of 2 companies he’s been a part of: Amazon and Expedia and shows how their serious efforts with SEO, PPC and Digital Marketing has made them market leaders, if not the biggest winners of today’s economy.

Does your University brand matter when it comes to success in life?

We examine this question by evaluating the alma maters of some of the most successful entrepreneurs today disrupting industries throughout the world. The undergraduate degrees of the best known startups from the Bay Area to Shenzhen are exposed. You’ll possibly be as surprised as we were. Let’s just say there’s a bit of #irony in the results of this study.

The most important part of your elevator pitch

From the Harvard Business Review, Brandon shares what the renown publication tells us is critical for our pitches. In the dog eat dog world of startups and constant refusals by VCs, you need this. Listen in to hear the secret you’ll want to focus on for your ultimate pitch.

SEO for the Masses

Brandon explains what “SEO” is and how it can help your businesses leverage it. He explains how this once in a lifetime opportunity has helped the richest and most successful people like Jeff Bezos. Learn the two most important basic concepts about search engine optimization and get that needed primer you’ve been looking for regarding the best digital marketing tool/strategy in recent history.

PPL Reel (Trailer)