Mobile PPC and PPC Not Provided with Melissa Mackey
Apr 18, 2014•34 min
Episode description
Google will no longer pass search query strings in the referrer URL string and how now the search query reports in Google Analytics and other packages will no longer contain data from Google. Melissa Mackey from gyro and the blog BeyondThePaid explains. She also discusses the increased importance of mobile PPC.
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Related articles across the web
Improve PPC Performance by Linking Google Analytics to AdWords
Mobile PPC Advertising
PPC Secrets Revealed
The Big List of PPC Resources & Articles
Google AdWords Ad Extensions Get Conversion Tracking
Marin: If Google Applies "Not Provided" To PPC, Paid Search Management Platforms Will Still Work
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