PPC ads come in many shapes and sizes. They also change frequently, which means it’s nearly impossible to provide a truly comprehensive guide for every ad format available. David Szetela welcomes back Aaron Levy from Elite SEM to discuss the major PPC ad formats that are available across Google Ads. Most of the basic text and shopping formats are also available across Bing Ads. There’s an old adage that our CRO team likes to share. Companies spend $92 of every $100 to bring customers to their si...
Apr 29, 2019•32 min
PPC ads come in many shapes and sizes. They also change frequently, which means it’s nearly impossible to provide a truly comprehensive guide for every ad format available. What follows is an overview of the major PPC ad formats that are available across Google Ads. Most of the basic text and shopping formats are also available across Bing Ads. There’s an old adage that our CRO team likes to share. Companies spend $92 of every $100 to bring customers to their site, but only $1 to convert them. S...
Apr 29, 2019•32 min
Average Position was one of the original metrics in Google Ads when they launched their search advertising product called AdWords. But as search advertising has evolved, what used to be a primary metric for making optimization decisions has lost its usefulness and so Google has announced that it will disappear later this year. Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as...
Apr 03, 2019•36 min
Average Position was one of the original metrics in Google Ads when they launched their search advertising product called AdWords. But as search advertising has evolved, what used to be a primary metric for making optimization decisions has lost its usefulness and so Google has announced that it will disappear later this year. Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as...
Apr 03, 2019•36 min
5 Common Pieces of Misinformation about Google Ads Their Corrections with Brad Geddes, the Founder of AdAlysis, an automated PPC ad testing and quality score analysis platform, an official AdWords Seminar Leader, and author of Advanced Google AdWords. Google Ads is so complicated that it often leads to incorrect assumptions as to how certain things work. When one authority site writes about one of these features incorrectly, it is often considered true and the misinformation quickly spreads and ...
Mar 25, 2019•33 min
5 Common Pieces of Misinformation about Google Ads Their Corrections with Brad Geddes, the Founder of AdAlysis, an automated PPC ad testing and quality score analysis platform, an official AdWords Seminar Leader, and author of Advanced Google AdWords. Google Ads is so complicated that it often leads to incorrect assumptions as to how certain things work. When one authority site writes about one of these features incorrectly, it is often considered true and the misinformation quickly spreads and ...
Mar 25, 2019•33 min
Today David is joined by 33 Across founder Eric Wheeler. While the biggest players in the industry like Google, The Trade Desk and agency programmatic platforms like Xaxis scoop up the majority of the $50 billion now flowing through automated advertising trading platforms, specialist services have emerged to meet marketers’ needs for transparency and impact. The company name refers to the toughest crossword puzzles that can be solved if you decipher a large horizontal word in the middle of the p...
Mar 14, 2019•33 min
Today David is joined by 33 Across founder David Wheeler. While the biggest players in the industry like Google, The Trade Desk and agency programmatic platforms like Xaxis scoop up the majority of the $50 billion now flowing through automated advertising trading platforms, specialist services have emerged to meet marketers’ needs for transparency and impact. The company name refers to the toughest crossword puzzles that can be solved if you decipher a large horizontal word in the middle of the ...
Mar 14, 2019•33 min
David Szetela talks about the Microsoft Audience Network with Frances Donegan-Ryan - Bing Ads Global Communications Manager and Learning Strategist - Client Experience Design Delivery - Bing Ads at Microsoft. The Microsoft Audience Network combines powerful artificial intelligence and the Microsoft Graph digital marketing platforms to find your target audience. Built on the Bing Ads platform, the goal of the Microsoft Audience Network is to make it easier for advertisers to profile the interests...
Feb 27, 2019•35 min
David Szetela talks about the Microsoft Audience Network with Frances Donegan-Ryan - Bing Ads Global Communications Manager and Learning Strategist - Client Experience Design Delivery - Bing Ads at Microsoft. The Microsoft Audience Network combines powerful artificial intelligence and the Microsoft Graph digital marketing platforms to find your target audience. Built on the Bing Ads platform, the goal of the Microsoft Audience Network is to make it easier for advertisers to profile the interests...
Feb 13, 2019•35 min
David Szetela talks with Akvile DeFazio about getting your feet wet with Facebook, Instagram, and Pinterest direct response advertising. Learn what considerations should be made before diving in (e.g. Facebook can create a catalog from a Google Merchant Center feed)? What kind of results can they expect(in standard KPIs) compared to search engine results?Any tips or hidden landmines and more.
Jan 30, 2019•29 min
David Szetela talks with Akvile DeFazio about getting your feet wet with Facebook, Instagram, and Pinterest direct response advertising. Learn what considerations should be made before diving in (e.g. Facebook can create a catalog from a Google Merchant Center feed)? What kind of results can they expect(in standard KPIs) compared to search engine results?Any tips or hidden landmines and more.
Jan 30, 2019•29 min
Jon MacDonald is founder and President of The Good ( https://thegood.com ), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action. As President, Jon has helped lead The ...
Jan 24, 2019•34 min
Jon MacDonald is founder and President of The Good ( https://thegood.com ), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action. As President, Jon has helped lead The ...
Jan 24, 2019•34 min
A recent Forbes article claims, " You see it everywhere, people staring at their smartphones without seemingly ever looking up. They’re glued to their screens, multitasking, while walking, driving, waiting in line, watching TV, studying, sitting on a train/plane, etc. While some of us may not agree with the amount of screen-time people endure, it is their time and it is creating a new genre of connected consumerism. This always-on, mobile customer isn’t just connected, they’re empowered. And, th...
Jan 11, 2019•30 min
A recent Forbes article claims, " You see it everywhere, people staring at their smartphones without seemingly ever looking up. They’re glued to their screens, multitasking, while walking, driving, waiting in line, watching TV, studying, sitting on a train/plane, etc. While some of us may not agree with the amount of screen-time people endure, it is their time and it is creating a new genre of connected consumerism. This always-on, mobile customer isn’t just connected, they’re empowered. And, th...
Jan 11, 2019•30 min
LinkedIn Profile Targeting now available on Bing Search Ads as David Szetela speaks with LinkedIn Ads Expert, Agency Founder, and Speaker AJ Wilcox. Bing last month announced the integration of LinkedIn and Microsoft Advertising. Bing is now offering profile targeting that leverages LinkedIn data for search campaigns on the Bing Ads platform. LinkedIn profile targeting is in beta for specific clients. Advertisers that want to test should reach out Bing Ads account manager that can help to join t...
Dec 06, 2018•30 min
LinkedIn Profile Targeting now available on Bing Search Ads as David Szetela speaks with LinkedIn Ads Expert, Agency Founder, and Speaker AJ Wilcox. Bing last month announced the integration of LinkedIn and Microsoft Advertising. Bing is now offering profile targeting that leverages LinkedIn data for search campaigns on the Bing Ads platform. LinkedIn profile targeting is in beta for specific clients. Advertisers that want to test should reach out Bing Ads account manager that can help to join t...
Dec 06, 2018•30 min
David Szetela welcomes back Kirk Williams Owner of ZATO, a Paid Search Paid Social Marketing agency and in digital marketing since 2009. They discuss how understanding client needs lead to better analysis and better results and how when a client is unengaged, rather than just coasting or trying to change things, seek to understand why.
Nov 22, 2018•34 min
David Szetela welcomes back Kirk Williams Owner of ZATO, a Paid Search Paid Social Marketing agency and in digital marketing since 2009. They discuss how understanding client needs lead to better analysis and better results and how when a client is unengaged, rather than just coasting or trying to change things, seek to understand why.
Nov 22, 2018•34 min
Navah Hopkins is part of the Thought Leadership and Customer Success teams at WordStream. She’s worked in digital marketing since 2008, and in paid search since 2012, committed to helping advertisers across all industries WordStream serves achieve profit and understand the process. When she’s not helping customers or speaking at international conferences, Navah enjoys gaming with her husband and cuddling with her two cats and rescue dog. WordStream helps thousands of SMB’s and the agencies who s...
Nov 14, 2018•31 min
Navah Hopkins is part of the Thought Leadership and Customer Success teams at WordStream. She’s worked in digital marketing since 2008, and in paid search since 2012, committed to helping advertisers across all industries WordStream serves achieve profit and understand the process. When she’s not helping customers or speaking at international conferences, Navah enjoys gaming with her husband and cuddling with her two cats and rescue dog. WordStream helps thousands of SMB’s and the agencies who s...
Nov 14, 2018•31 min
David Szetela welcomes back Brad Geddes, the author of "Advanced Google AdWords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice. They discuss the impact of machine learning on internet marketing strategies and the job market, Man vs. machine as it relates to the PPC optimization process, what a machine can and cannot do, and future job roles and how you can structure your career in this domain
Nov 01, 2018•29 min
David Szetela welcomes back Brad Geddes, the author of "Advanced Google AdWords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice. They discuss the impact of machine learning on internet marketing strategies and the job market, Man vs. machine as it relates to the PPC optimization process, what a machine can and cannot do, and future job roles and how you can structure your career in this domain
Nov 01, 2018•29 min
Today on PPC Rockstars our host is joined by Natalie Baredda the director of paid speech at Point It Digital Marketing. Stop Dismissing Google Display Network and Engage with Traffic That Converts. Natalie focuses on strategic growth planning and testing. She explains how search marketers can find great results by building audiences off of your targeted names and doing some competitor conquesting.
Aug 16, 2018•31 min
Today on PPC Rockstars our host is joined by Natalie Baredda the director of paid speech at Point It Digital Marketing. Stop Dismissing Google Display Network and Engage with Traffic That Converts. Natalie focuses on strategic growth planning and testing. She explains how search marketers can find great results by building audiences off of your targeted names and doing some competitor conquesting.
Aug 16, 2018•31 min
Google Marketing Live 2018 Recap with Optmyzr Co-Founder Frederick Vallaeys as he tells us how he took part in a live-on-the-scene panel discussion with other industry experts to discuss trends that are shaping search – both from within Google as well as the broader search universe.
Aug 02, 2018•30 min
Google Marketing Live 2018 Recap with Optmyzr Co-Founder Frederick Vallaeys as he tells us how he took part in a live-on-the-scene panel discussion with other industry experts to discuss trends that are shaping search – both from within Google as well as the broader search universe.
Aug 02, 2018•30 min
Official AdWords Seminar Leader, Author of Advanced Google AdWords, and Co-Founder of Adalysis, Brad Geddes talks about the Advance of Machine Learning and Artificial Intelligence including the fears that some PPCs that their work might become obsolete.
Jun 07, 2018•30 min
Official AdWords Seminar Leader, Author of Advanced Google AdWords, and Co-Founder of Adalysis, Brad Geddes talks about the Advance of Machine Learning and Artificial Intelligence including the fears that some PPCs that their work might become obsolete.
Jun 07, 2018•30 min
