Discussing the release of Google Attribution to Evaluate Marketing Efforts with Frederick Vallaeys, an Entrepreneur, Marketing Technologist, Public Speaker, and Startup Advisor as well as the CEO at Optmyzr. At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home f...
Aug 17, 2017•30 min
Discussing the release of Google Attribution to Evaluate Marketing Efforts with Frederick Vallaeys, an Entrepreneur, Marketing Technologist, Public Speaker, and Startup Advisor as well as the CEO at Optmyzr. At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home f...
Aug 17, 2017•30 min
Google Launches Free Google Attribution at Google Marketing Next as David Szetela welcomes Ginny Marvin from Search Engine Land. Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations. Google Attribution is a simplified reformatting of Adometry, the multi-channel attribution service that Google acquired in 2014 and has woven into its enterprise offerings.
Aug 03, 2017•28 min
Google Launches Free Google Attribution at Google Marketing Next as David Szetela welcomes Ginny Marvin from Search Engine Land. Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations. Google Attribution is a simplified reformatting of Adometry, the multi-channel attribution service that Google acquired in 2014 and has woven into its enterprise offerings.
Aug 03, 2017•28 min
The Evolution of Conversion Rate Optimization is discussed David Szetela speaks with the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners and the chair for the Conversion Conference, Tim Ash. Tim explains how more people are discovering the importance of conversion rate optimization so much so that the Conversion Conference will evolve next May when their annual event in Las Vegas will be re-positioned as Digital Growth Unleashed.
Jul 20, 2017•31 min
The Evolution of Conversion Rate Optimization is discussed David Szetela speaks with the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners and the chair for the Conversion Conference, Tim Ash. Tim explains how more people are discovering the importance of conversion rate optimization so much so that the Conversion Conference will evolve next May when their annual event in Las Vegas will be re-positioned as Digital Growth Unleashed.
Jul 20, 2017•31 min
David Szetela speaks with Ryan Moothart, a Sr. PPC Strategist at Portent, Inc. Ryan takes us through his recent HeroConf Los Angeles 2017 presentation entitled Executing a Successful Local PPC Strategy. Ryan explains how you can execute a winning local PPC strategy when there’s such little room for error.
Jul 06, 2017•32 min
David Szetela speaks with Ryan Moothart, a Sr. PPC Strategist at Portent, Inc. Ryan takes us through his recent HeroConf Los Angeles 2017 presentation entitled Executing a Successful Local PPC Strategy. Ryan explains how you can execute a winning local PPC strategy when there’s such little room for error.
Jul 06, 2017•32 min
Today on PPC Rockstars David is joined by Lisa Raehsler the founder and principal strategist at Big Click Co.Big Click Co is an online advertising company and Google Ad words Certified Partner specializing in strategy and management of SEM and PPC for search engines, display, re targeting, and social media ad campaigns.Lisa puts her experience into practice every day as a thought leader in integrating clients’ search campaigns with E-commerce websites, behavioral targeting strategies, and other ...
Jun 15, 2017•30 min
Today on PPC Rockstars David is joined by Lisa Raehsler the founder and principal strategist at Big Click Co.Big Click Co is an online advertising company and Google Ad words Certified Partner specializing in strategy and management of SEM and PPC for search engines, display, re targeting, and social media ad campaigns.Lisa puts her experience into practice every day as a thought leader in integrating clients’ search campaigns with E-commerce websites, behavioral targeting strategies, and other ...
Jun 15, 2017•30 min
David Szetela welcomes Acquisio CEO President Marc Poirier. They discuss using machine learning to optimize ad copy and targeting, new Google features,smart display campaigns and using machine learning for effective bidding strategies
Jun 01, 2017•31 min
David Szetela welcomes Acquisio CEO President Marc Poirier. They discuss using machine learning to optimize ad copy and targeting, new Google features,smart display campaigns and using machine learning for effective bidding strategies
Jun 01, 2017•31 min
Talking about Virtual Assistants and Artificial Intelligence as David Szetela welcomes Microsoft Search Evangelist Christi Olson. Olson has recently published a four-part SMB PPC series to educate small businesses about paid search and what they need to know to successfully start a paid search campaign.
May 18, 2017•27 min
Talking about Virtual Assistants and Artificial Intelligence as David Szetela welcomes Microsoft Search Evangelist Christi Olson. Olson has recently published a four-part SMB PPC series to educate small businesses about paid search and what they need to know to successfully start a paid search campaign.
May 18, 2017•27 min
David Szetela welcomes back Kirk Williams, the owner of PPC Search Engine Marketing Agency for Google Adwords Bing Ads - ZATO. He offer his definition of SMB, a three-letter acronyms that translates into surviving PPC for small-and-medium-sized businesses.
May 04, 2017•29 min
David Szetela welcomes back Kirk Williams, the owner of PPC Search Engine Marketing Agency for Google Adwords Bing Ads - ZATO. He offer his definition of SMB, a three-letter acronyms that translates into surviving PPC for small-and-medium-sized businesses.
May 04, 2017•29 min
Search Supervisor of Gyro.com, Melissa Mackey joins us today on PPCRockstars. Gyro is a full service agency, Specialized in the B2B Space. On today's episode we touch on using Facebook And Linkedin for B2B Advertising, and how Facebook is now Targeting ALMOST as good as Linkedin for advertising. Melissa tells us how important it is to watch and pay attention to your insights and analytics on advertising, to stay ontop of what is working best for clients.
Apr 20, 2017•31 min
Search Supervisor of Gyro.com, Melissa Mackey joins us today on PPCRockstars. Gyro is a full service agency, Specialized in the B2B Space. On today's episode we touch on using Facebook And Linkedin for B2B Advertising, and how Facebook is now Targeting ALMOST as good as Linkedin for advertising. Melissa tells us how important it is to watch and pay attention to your insights and analytics on advertising, to stay ontop of what is working best for clients.
Apr 20, 2017•31 min
David Szetela welcomes back Fredrick Vallaeys from Optymzer to talk with us about creating comprehensive reports for clients, and we show you how we do it with Data Studio. With Data Studio, Once you make a report, you can change the report as if it were a template!
Apr 06, 2017•31 min
David Szetela welcomes back Fredrick Vallaeys from Optymzer to talk with us about creating comprehensive reports for clients, and we show you how we do it with Data Studio. With Data Studio, Once you make a report, you can change the report as if it were a template!
Apr 06, 2017•31 min
We dive deep into Google Adwords If-Function ads today as David welcomes back the Co-Founder of AdAlysis Brad Geddes! Brad gives us some insight with Adwords If-Function ads including the advantages for mobile users. We also talk about some of our favorite events to go and speak at.
Mar 16, 2017•31 min
We dive deep into Google Adwords If-Function ads today as David welcomes back the Co-Founder of AdAlysis Brad Geddes! Brad gives us some insight with Adwords If-Function ads including the advantages for mobile users. We also talk about some of our favorite events to go and speak at.
Mar 16, 2017•31 min
Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to replace Adwords Reports".
Mar 02, 2017•30 min
Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to replace Adwords Reports".
Mar 02, 2017•30 min
SMX West San Jose 2017 Preview with Ginny Marvin. Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to re...
Mar 02, 2017•29 min
Are keywords going to go away? Will all targeting be psycho-graphic or demographic? What is the future of voice search and type to text? Bold 2017 PPC Prognostications are shared as David Szetela speaks with Lisa Raehsler, the SEM Expert at Big Click Co.
Jan 05, 2017•30 min
Are keywords going to go away? Will all targeting be psycho-graphic or demographic? What is the future of voice search and type to text? Bold 2017 PPC Prognostications are shared as David Szetela speaks with Lisa Raehsler, the SEM Expert at Big Click Co.
Jan 05, 2017•30 min
Many changes and new features have rolled out recently in Google AdWords, and Frederick Vallaeys talks to David Szetela about why he believes this is the perfect opportunity to review your account structure. He writes in Search Engine Land, "While each new feature will work just fine with your current account structure, your setup may no longer be the most efficient — so now may be a great time to revisit the AdWords account structure debate."
Dec 08, 2016•33 min
Many changes and new features have rolled out recently in Google AdWords, and Frederick Vallaeys talks to David Szetela about why he believes this is the perfect opportunity to review your account structure. He writes in Search Engine Land, "While each new feature will work just fine with your current account structure, your setup may no longer be the most efficient — so now may be a great time to revisit the AdWords account structure debate."
Dec 08, 2016•33 min
Getting PPC Ready for the Holidays as PPC Rockstars host, Owner and CEO at FMB Media, David Szetela talks about some changes that can be made out of what you can detect in Google Analytics to increase revenue from your PPC.
Nov 24, 2016•59 min
