PPC Q and A
David holds a PPC Q and A session where he answers questions on improving quality score on keywords, cost per click, exact match versus broad match strategy, parked domains, content network, conversion rates and more.
Oct 12, 2009•55 min
PPC Rockstars
PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.
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Episodes
ROI Implications of PPC Campaign Management Tactics
ROI Implications of PPC Campaign Management Tactics with Brad Geddes from BG Theory who takes us back to his 2008 SES Chicago presentation.
Sep 21, 2009•18 min
Competitive Intelligence Tools and Services
AdGooRoo CEO Richard Stokes discusses Competitive Intelligence Tools and Services, and some discussion on which ones work best, and which ones you want to look out for.
Sep 14, 2009•31 min
The Death of Keywords?
Andrew Goodman discuss the possible changes of keywords in PPC Campaigns, based on comments made during the keynote of Nicholas Fox at SES San Jose 2009, plus some blog posts written by Goodman stating The keyword long tail is dead.
Aug 24, 2009•36 min
Landing Page Testing and Design
Landing Page Testing and Design with Site Tuners CEO Tim Ash. Tim introduces us to the private beta rollout of Attention Wizard, which is designed to predict where people are looking on your landing page.
Aug 10, 2009•29 min
Geo Targeting with Contextual Ads
Geotargeting with Contextual Ads with Rhonda Ellis of Shelley Ellis Consulting. She tells us about her Content Advertising training and goes over her expertise in content targeting geostrategies.
Aug 03, 2009•31 min
Microsoft Online Advertising
Microsoft Advertising Community Manager Mel Carson spills the beans about the on-again, off-again Microsoft-Yahoo merger? Learn how Microsoft plans to make Google the Lotus 123 of online advertising!
Jul 27, 2009•33 min
ROAD Model of Ad Group Construction
Howie Jacobson, author of the deservedly popular book AdWord for Dummies, discusses his new ROAD guidelines for forming small, tight ad groups. He lays out the ROAD model of ad group construction.
Jul 06, 2009•4 min
Two Campaign method of Content Advertising
Michael Flores of Ardis Health discusses The “Two Campaign†method of Content advertising of mirror campaigns and those that are keyword-targeted and Placement-targeted, plus he gives his ideas for bidding on a CPM basis instead of CPC.
Jun 29, 2009•37 min
Content PPC Advertising
Content PPC Advertising is discussed with David Rodnitzy, including Placement versus content versus enhanced placement, Site exclusion best practices and more.
Jun 22, 2009•38 min
Mobile PPC Advertising
Cindy Krum, CEO and Founder of Rank-Mobile, discusses mobile PPC advertising, mobile PPC search and mobile PPC contextual advertising.
Jun 15, 2009•33 min
Understanding Keyword Assists
Engine Ready CEO Jamie Smith discusses the results of an Engine Ready study understanding Keyword Assists.
Jun 01, 2009•30 min
Improve your Google AdWords Campaign
David offers some free expert advice on how to improve your Google AdWords campaign.
Apr 27, 2009•3 min
Guy Kawasaki and his Twitter Tactics
Guy Kawasaki and his Twitter Tactics
Apr 20, 2009•58 min
Black Hat PPC Tactics
Guest Marty Weintraub discusses Black Hat PPC Tactics.
Apr 13, 2009•50 min
Google Conversion Optimizer
Is Google Conversion Optimizer the best-kept secret in PPC?
Apr 06, 2009•38 min
Drunken PPC Roundtable from SES New York 2009
Its the second Drunken PPC Roundtable from SES New York 2009.
Mar 25, 2009•1 hr 7 min
Past and Future of PPC Advertising
Kevin Lee of Did It talks Past and Future PPC with David.
Mar 23, 2009•28 min
PPC Twitter Forum
David offers a Live PPC Twitter forum for listeners to ask questions
Mar 16, 2009•35 min
Expanded Broad Match Dangers
Discussing the development of the Web 1.0, and shedding some light on the mysteries and dangers of Google’s Expanded Broad Match
Mar 09, 2009•33 min
Natural and Paid Search Connection
Find out whether there’s a secret connection between natural and paid search
Mar 02, 2009•38 min
ABCs of PPC Click Fraud
ABCs of PPC Click Fraud and what you can do to protect yourself from a practice that may be eating 17 percent of your ad spend with Tom Cuthbert, founder and president of ClickForensics.
Feb 23, 2009•32 min
PPC Drunken Roundtable SMX West
In this special edition of PPC Rockstars, David Szetela takes the lead in a discussion about the state of PPC with a panel of PPC experts:
Feb 11, 2009•39 min
AdWords to Boost Site Conversion
AdWords for Dummies author Howie Jacobson shows us how advertisers can use AdWords to Boost Site Conversion through a deep understanding of their market
Feb 09, 2009•37 min
Google AdWords Impressions
High Resolution PPC Discussion with Craig Danuloff of Commerce 360 including describing those mysterious Google AdWords Impression Share reports and why you should pay very, very close attention to them
Feb 02, 2009•32 min
Social Media Marketing and PPC
EF Education Global Vice President Erik Qualman offers a wide ranging discussion about the intersection of Social Media Marketing and PPC including ideas for leveraging each to the others benefit
Jan 26, 2009•31 min
Campaign Structure
Campaign Structure and Advertising Merchandising Trends with Chad Baldwin of Kenshoo as he discuses PPC campaign and ad group structure, plus trends in Advertising and Merchandising.
Jan 19, 2009•41 min
PPC Predictions for 2009
David welcomes Matt Van Wagner of FindMeFaster to give us PPC Predictions for 2009 on things like Google AdWords Conversion Optimizer, and how advertisers will act in general, plus as well as their favorite new PPC tips.
Jan 12, 2009•28 min
Competitive Tools and Techniques
Eli Goodman, Search Evangelist for comScore
Jan 05, 2009•32 min
Testing for PPC
Testing for PPC as FutureNow cofounder Bryan Eisenberg discusses his latest book Always Be Testing, plus he gives an overview of Google Website Optimizer and finally what PPC people should test.
Dec 30, 2008•3 min
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