Traditional to tech-driven: A look at revenue management

Guest host Mike Grubler, Senior Director of Strategic Partnerships at Expedia Group, is joined by Kerry Mack for this episode on revenue management in hospitality. Kerry is an expert in the space, and is currently the Chief Revenue Officer at Highgate, where she has worked for over eighteen years. Mike and Kerry discuss why revenue management in the travel industry continues to be a unique and complicated topic. This complication makes efficient and sophisticated revenue management in travel vital. According to Kerry, a successful manager is someone who understands the customer as well as the various circumstances that they travel. Mike and Kerry also discuss how the space has changed as more data becomes available, and how traveler segmentation has become increasingly flexible. 

Powering Travel is produced by Expedia Group in association with Quill. Learn more at partner.expediagroup.com.