Lights, Camera, Vacation: Where Tourism and Media Meet

Have you ever seen a beautiful location in a movie or TV show and known you had to visit? The intersection between media and travel is a powerful motivator for tourism, and even has a catchy name: set-jetting. In this episode, Brandon is joined by guest host Angelique Miller, who leads the Media Studio at Expedia Group. They interview Dr. Stephen Pratt, a department chair of Tourism Events and Attractions at the Rosen College of Hospitality Management and co-creator of the popular Travel Professors YouTube channel. They discuss the academics behind set-jetting, the impact of films like The Lord of the Rings on local tourism, and what the future holds for media and tourism.  

Powering Travel is produced by Expedia Group in association with Quill.