Powerful Communication Podcast - podcast cover

Powerful Communication Podcast

The Powerful Communication podcast from Comsteria is an essential listen for businesses, brands, comms teams and public relations professionals. We cover every aspect of communication - from social media and websites, video production and podcasts, to traditional media relations, interviews, presentation skills and much more. If you've got something to say and want to say it better, and if you're interested in the fast moving world of corporate communications - this is the podcast for you. Fast moving, jargon free, opinionated and dedicated to helping you in the course of your work.
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Episodes

A common sense approach to AI in comms and PR

I said I'd only mention AI on this channel when there was something useful and relevant to share. Here are a few thoughts, courtesy of the Government Communication Service who is using the technology to good effect.

Oct 03, 20237 min

500 ish episode special

This is a special edition of our podcast, for our loyal subscribers. We recently flew past a milestone - our 500th podcast episode. So here is a special episode taking a moment to reflect on our business journey, highlight our wider mission and share some insights into what makes Comsteria what is it. It's a much longer episode than normal and features the following: - Thoughts about living and working with COVID - How Emma joined the business, and how we met! - All about our grammar and proofre...

Sep 15, 202320 min

Do you need media training if you don't deal with the media?

Comsteria has been delivering the UK's most relevant media relations training since 2012. It might come as a surprise to hear that some of the participants on our courses have no intention of going on camera and facing journalists. But they still get plenty out of the day. Find out more about Comsteria's #powerfulcommunication revolution. Visit our website today.

Sep 11, 20232 min

Lessons from the Luis Rubiales Kiss Row

Comsteria founder and crisis communications consultant Colin Kelly shares some opinions on the row involving Spanish Football Federation President Luis Rubiales and the controversial statement the organisation issued in his defence.

Sep 01, 20233 min

Why communications professionals should get to know colleagues in IT

One of the biggest issues I encounter when talking with PR, comms and marketing professionals is the complaint that the rest of the organisation doesn't understand what they do. Guess what...that's your fault not theirs! I'm being cruel. Perhaps both sides have a responsibility. Listen to this and get in touch if your organisation needs help with #powerfulcommunication from presentation skills training, to video production, podcasts, PR and crisis comms...Comsteria is ready to work with you....

Aug 18, 20233 min

Free Linkedin training for businesses in Scotland

A look ahead to the Linkedin webinar, delivered by Colin Kelly as part of the Digital Boost programme of free business support for businesses in Scotland. Find out more at www.bgateway.com.events

Aug 16, 20232 min

Transparency in internal comms: How much is too much information?

Colin Kelly from Comsteria - the powerful communication specalist - shares some thoughts on how much information our businesses should be sharing with staff. We're living in an era of ultra-transparency, where staff have an expectation you're telling them EVERYTHING. Where do you draw the line? And what are the implications? Listen now and visit us online to find out more about our media training, communications strategy and video production services. www.comsteria.co.uk...

Aug 07, 20236 min

Are you setting goals? Or are you putting limits on your success?

This #powerfulcommunication podcast from Comsteria is inspired by something Ange Postecoglou said just before he left Celtic earlier this summer. Have a listen and get in touch if your business or comms team needs our help! From media training, video, podcasts and presentation skills..to crisis comms, strategy and social media - we can put together the support you need.

Jul 21, 20236 min

2 media outlets you should get familiar with.

Rule number 1 of better relationships with the media - consume more media. Comsteria's media trainer Colin Kelly discusses 2 new outlets he thinks you should get familiar with. Visit our website for more #powerfulcommunication and media relations advice.

Jun 06, 20232 min

Media strategy advice for the Scottish Government

I think the Scottish Government needs to up its game when it comes to dealing with the media around the Scottish Parliament right now. Some of this advice will help other organisations dealing with hostile journalists. If you need media training or crisis communications advice, get in touch with Colin Kelly at Comsteria by calling 0141 628 8228 or visit www.comsteria.co.uk

May 19, 202310 min

Media training tip - the concession

Have you ever had an argument with your partner where you start off arguing about something seemingly quite small and it then escalates? Previous issues from the past resurface and the whole thing ends up much bigger than you ever believed possible. You wonder how you got there. Often these arguments are resolved when one or both parties realise what's actually happening. You think the issue is over an intepretation of the facts, but in some cases, what's really at stake is not so much what you'...

May 12, 20236 min

Can I make ChatGPT recommend my business?

You probably know where your business appears on Google for specific keywords. But what happens if a potential customer asks ChatGPT or another AI chatbot about your business? Here's a quick test you can try.

May 11, 20236 min

Your half assed blog is costing you business

https://www.comsteria.co.uk If you have a company blog, makes sure you use it! Keep it updated regularly, don't have a few posts from 5 years ago and nothing up-to-date and relevant now. As I consider whether to put my trust in you and buy from you, your blog is a key channel I will explore. More on this - including a true story from the weekend - on the latest Comsteria #powerfulcommunication podcast.

May 08, 20235 min

When will artificial intelligence and remote working make PR cheaper?

Hi I'm Colin Kelly. This is the #powerfulcommunication podcast from Comsteria. You can keep up to date with us at Comsteria.co.uk. If you're interested in podcast or video production, Instagram Reels and Tik Tok or media relations training or crisis comms, then we're here for you. Comsteria.co.uk with our communications training and consultancy. Today I want to talk about artificial intelligence in small business and marketing and public relations. You know that it's not so much the reality that...

Apr 26, 20232 min

3 Ways To Share Information

Colin Kelly has another Powerful Communication podcast. In this episode, we look at how your organisation might share information. You could take a technical approach where you share the root document. You might make it memorable, prioritising the information and perhaps building a mnemonic or 'chunking' it down into a rule of 3, or could you use emotion to get your point across? Have a listen and remember to subscribe to get all our future episodes as they're published. Find out more about Coms...

Mar 30, 20234 min

Media Training Tip - Don't make cold, empty, defensive statements.

Comsteria's media trainer Colin Kelly with some advice for larger businesses and political organisations facing hostile media coverage. Be sure to subscribe to this podcast for more #powerfulcommunication and visit the Comsteria website to see what we can do for your organisation.

Feb 20, 20237 min

Jeremy Hunt cup of coffee video - why is everyone laughing at him?

UK Chancellor Jeremy Hunt is being widely ridiculed for a video he's published where he uses a cup of coffee to explain why inflation is rising. Comsteria's founder and media relations trainer Colin Kelly explain his take on this and the lessons your organisation can learn. For more advice on #powerfulcommunication visit us at www.comsteria.co.uk

Jan 19, 20238 min

Chat GPT in PR and Comms

Like many communications professionals, I've been experimenting with the artificial intelligence chat bot, ChatGPT. This is a discussion of what I've found and why, in my opinion, it has no place in our industry and why I believe not using it, will quickly become a badge of honour.

Jan 13, 202310 min

Advice for working with a social media influencer for comms teams and small businesses.

Comsteria works with more than 300 businesses every year, helping them communicate with power. Whether you're producing podcasts or videos, looking to write with clarity and personality or want to get your messages across in media interviews - we have the training and consultancy expertise to get the results you want. Call us today on (UK) 0141 628 8228 or visit www.comsteria.co.uk

Jan 03, 20236 min

Is innovation part of your communications culture?

Whether it's sending press releases, producing videos or a campaign on socia media, coming up with innovative new ways of talking about your work is very valuable. But how can you cultivate a culture of innovation in your comms team? It starts with making sure people aren't scared of making mistakes. Here are a few thoughts from Colin Kelly, media relations trainer at Comsteria.

Dec 05, 20226 min

Media training tip - the importance of setting concrete goals.

Nothing stifles a comms team like constant day-to-day firefighting. It's refreshing to get the team together, set some proper goals and go about achieving them with determination and focus. In one recent media training session delivered by my business, Comsteria Limited , we were discussing pitching stories to the media when one participant commented that 'you win some you lose some'. This of course is true. But we don't need to sit back and accept our fate. We can be proactive - take on specifi...

Nov 28, 20229 min

Nicola Sturgeon talks NHS, Michael Gove tries to keep control - media training advice from Comsteria.

Comsteria delivers the UK's most relevant media relations training. We know modern audiences and journalists will rip the piss out you if you try to evade basic lines of questioning. We know the tricks journalists use to make stories seem bigger and more sensational than they really are. And we can teach you, and help you practice the techniques to keep you safe. Get in touch today to discuss our media relations training courses. Whatever your level of experience and however hostile you expect t...

Nov 24, 20227 min
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