Powerful Communication Podcast - podcast cover

Powerful Communication Podcast

The Powerful Communication podcast from Comsteria is an essential listen for businesses, brands, comms teams and public relations professionals. We cover every aspect of communication - from social media and websites, video production and podcasts, to traditional media relations, interviews, presentation skills and much more. If you've got something to say and want to say it better, and if you're interested in the fast moving world of corporate communications - this is the podcast for you. Fast moving, jargon free, opinionated and dedicated to helping you in the course of your work.
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Episodes

Jonathan Pie joins New York Times, how to find what theme a website is built with.

Have you ever visited someone else’s website and wondered how they built it? If it’s built using the Wordpress system, it should be easy to find out. Visit whatwpthemeisthat.com and type in the address for the website you’re interested in. It should tell you what theme the website was built with and sometimes additional details including some extra plug ins and features it has. That’s whatwpthemeisthat.com Lego is making a big splash on social media this week with its brick by brick version of t...

Feb 09, 20221 min

Amazon Prime price hike, technology and the cost of living squeeze.

2022 looks certain to be the year of the cost of living squeeze and as we look for ways to save some money, technology will be top of many people’s lists. Look across the video streaming services and music platforms you pay and consider if you’re paying for the same thing twice. For example, some mobile phone contracts come with access to Apple Music or Spotify already bundled in. There can be some crossover between Netflix, Disney+, Amazon Prime and services like Sky Movies and Virgin Media. Wh...

Feb 08, 20221 min

Smart Lightbulbs Explained

The smart light bulb market is expected to quadruple by the end of this decade. Experts believe it could be worth 11 billion US dollars by 2030. The latest products have a range of features - letting you choose colours, patterns and setting up schedules. You can control the lighting from a smartphone app or via your voice. It’s around £20 for a pack of 2 smart lightbulbs. That’s a fair bit more than a standard LED bulb but they should last between 10 and 15 years. One thing to watch with smart l...

Feb 07, 20221 min

Facebook's numbers drop, is this the cutest account on all of Twitter? Mr T and the Winter Olympics

Just days after the release of research showing Facebook’s continued social media dominance we now have numbers from Facebook itself showing the first drop in the number of people using it every day for 18 years. It’s a small drop, from 1.930 billion to 1.929 billion but it’s sent shares in the parent company tumbling and boss Mark Zuckerberg acknowledged the impact of rivals such as TikTok and YouTube. But is it younger audiences and cooler platforms or is it a knock on effect from the row abou...

Feb 04, 20221 min

Jennifer Lopez virtual concert, essential social media stats.

How would you fancy attending a Jennifer Lopez concert, dancing along with the rest of the crowd and even releasing a dove when she sings a love song? You could even control the laser light show. Well now you can, or at least, a virtual, digital avatar version of you can. It’s all part of Snapchat’s new promotion to promote J-Lo’s latest film, ‘Marry Me’. Check it out for yourself at marrymevirtualconcert.com - this is a glimpse into what we mean by ‘the metaverse’ and while there’s no doubt exp...

Feb 03, 20221 min

Prediction: The MetaVerse will fail, Webby Awards open for entries, Super Bowl prediction tweets

It’s award season and entries are open until a week on Friday, that’s 11th February for the Webby Awards. The Webbys have been honouring the best of the internet since 1996 and celebrates all things digital including websites, video, social media, apps and games, podcasts and more. Winners will be announced in May and there’s a public vote for the prestigious ‘People’s Voice’ award. For now, it’s all about entering, so if you’ve done something online you think deserves recognition you can find o...

Feb 02, 20221 min

Facebook video profiles scrapped, Joe Rogan promises more balance and Winter Olympics social channels.

If you’re one of the few people who has a video instead of a static image on their Facebook profile picture, it’s about to disappear. The social network has announced it’ll start removing them from the 7th of February - when they’ll be replaced by the cover image. Users affected will see a message from Facebook asking them to choose a new profile picture if they’d prefer not to have their cover image and profile picture become the same. Linkedin also allows video profile pictures and like Facebo...

Feb 01, 20222 min

What Joe Rogan and Spotify teach us about the BBC

Joe Rogan is promising to do better and to have 'more balance and research' on his podcast. In short, he's going to try to be more like the BBC. Doesn't this embarassing episode highlight the importance of the BBC and why we should be protecting it from the shadowy elites who want rid of it? Far from being 'the establishment', I argue the BBC is counter culture here in 2022. And Joe Rogan/Spotify? Clowns.

Jan 31, 20226 min

TikTok stars want more cash, Twitter shuts down bot that tried to wreck Wordle.

I told you 2022 might be the year of the puzzle…well one nasty internet user tried to spoil the fun by setting up a Twitter account that spoiled word game ‘Wordle’ by posting the next day’s answer. Twitter quickly shut it down saying it broke the rules by sending unsolicited replies to high numbers of users. Some of TikTok’s most popular creators are demanding more money from the video sharing platform. Unlike YouTube which gives its video stars money based on advertising revenue, TikTok set asi...

Jan 27, 20221 min
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