Power User with Taylor Lorenz - podcast cover

Power User with Taylor Lorenz

Taylor Lorenzpodcasters.spotify.com
Power User explores how technology and the internet are upending our lives and the world around us. Each week, tech journalist Taylor Lorenz explores everything from online fame to emerging platforms, viral phenomena, the creator economy, and much more. Tune in every Thursday for the most influential stories that Silicon Valley often ignores.

Episodes

The White House's social media is deranged

Since Trump took office, the official White House social media accounts have been posting a bit… differently. Drew Harwell, my former colleague at The Washington Post, has been covering the Trump White House's digital strategy. Today, he joins me to unpack the White House's hyper-online social media cruelty, the inner workings of its digital team, how the Trump administration has transformed its traditional press shop into a rapid-response influencer operation, and how the Democratic Party is re...

Apr 10, 202538 min

The Dark Truth Behind Ashton Hall’s Morning Routine w/ Matt Bernstein

Ever since Ashton Hall's morning routine went viral last week, I've been dying to chat about it with my friend Matt Bernstein of the podcast A Bit Fruity to about it all. We joined up to break down the history and evolution of modern masculinity, the allure and absurdity of the modern "alpha male" archetype, the rise of isolationist masculinity and exactly how things ended up this way, and what videos like Ashton Hall's can tell us about the future of masculinity. SUBSCRIBE TO USER MAG, my tech ...

Apr 03, 202553 min

Musk’s DOGE Antics Could Be the Downfall of Tesla

Over the past few weeks, Tesla has been crumbling. The company's stock, which was once considered invincible, has now plunged to around $250 a share, down from nearly double that in December. Sales are plummeting, dealerships are overrun with protests, and Teslas on the street are being subject to petty vandalism. All of this is happening because of Elon Musk. Since Trump took office and appointed Musk as the head of the very poorly named Department of Government Efficiency, Musk has facilitated...

Mar 27, 202526 min

Trump Official Brendan Carr's War on Free Speech

Chair of the Federal Communications Commission Brendan Carr has quietly positioned himself as one of the most dangerous figures in the Trump administration’s ongoing war on free speech. Carr is using his government position to intimidate journalists, punish media outlets, and pressure tech companies into cracking down on free expression. And he has done all of this while building his profile as a "free speech" influencer on X. If left unchecked, Carr’s censorship crusade could fundamen...

Mar 20, 202554 min

The Right-Wing Plot to ‘Murder’ a Free Press

In 1964, the Supreme Court passed a landmark case called The New York Times v Sullivan, that established the right to a free press by protecting the media against erroneous lawsuits. The ruling has been instrumental in allowing journalists to scrutinize public figures, powerful corporations, and political leaders without undue fear of litigation. But now, that landmark decision is in jeopardy thanks to a coordinated right wing legal effort that's been decades in the making. David Enrich'...

Mar 13, 202544 min

How Pop Culture News is Radicalizing You

Have you been bombarded with non stop content about Blake Lively vs Justin Baldoni? The Misogyny Slop Ecosystem is a sprawling network of online creators and communities that manufacture and boost smear campaigns against women who speak out for women's rights, or have been victims of gender-based crimes like sexual assault, harassment, or abuse. Though you might have never heard of it, the misogyny slop ecosystem has radically transformed the online landscape and the content that you see. It pla...

Mar 06, 202552 min

How the 00s changed the tech world forever

The 2000s were a formative decade for tech. From the dot com bubble to the rise of social media, to the chaotic days of early blogging, the iMac, and emergence of the PayPal Mafia, the 00s shaped our online world in ways we’re still reckoning with. Colette Shade is the author of the brand new bestselling book Y2K: How the 2000s Became Everything (Essays on the Future That Never Was). Today she joins Taylor to unpack the lasting impact of the 00s on our tech landscape. Colette gives a nostalgic b...

Feb 27, 202528 min

Elon Musk and the Billionaire Baby Boom

Last week, it was revealed that Elon Musk had welcomed his 13th child into the world several months ago with a conservative influencer. But he’s not the only tech mogul fixated on boosting birth rates. In this episode, journalist Julia Black joins Taylor to discuss the rise of pronatalism in Silicon Valley—a growing movement encouraging people to have as many babies as possible. They unpack why tech billionaires are so suddenly obsessed with having children and how their vision of the future is ...

Feb 20, 202529 min

How Spotify is Ruining Music: ‘It’s About How Power Works’

No platform has had more of impact on what we listen to over the past decade than Spotify. This week, Taylor is joined by journalist Liz Pelly, to discuss her new book "Mood Machine: The Rise of Spotify and the Costs of the Perfect Playlist." They discuss the profound impact Spotify has had on the music industry, culture, and the way we consume sound. Pelly reveals the truth about so-called "ghost artists" and other tactics the company has employed to squeeze artists and upen...

Feb 13, 202531 min

Meet the zoomers aiding Musk’s government takeover

Over the past week, Elon Musk has been engaged in a near wholesale takeover of key areas of the U.S. federal government. Working under the newly minted "Department of Government Efficiency" aka DOGE, Musk and a group of young Gen Z loyalists have begun wreaking havoc on our institutions. Online culture journalist Ryan Broderick joins Taylor to break down who exactly these young men are, what their backgrounds say about the people Musk is hiring, and what the billionaire is currently do...

Feb 06, 202530 min

Why a MAGA influencer turned on Trump

Clarkson Lawson was a prominent MAGA influencer on TikTok who amassed over 31 million likes on his videos. He built a platform as an outspoken Gen Z conservative making pro-Trump content. But in the months leading up to the election, something changed. Despite building a massive audience on pro-Trump messaging, he had a change of heart and voted for Kamala Harris. Lawson announced his political pivot in a video titled "Why I left MAGA." Taylor sits down with Clarkson to talk about the ...

Jan 30, 202552 min

The Truth About Child Influencing

Family vlogs are a huge category of online content. At their best, they show real parenting and the entertaining and relatable moments of family life. However, the content category has been plagued by accusations of child exploitation and new laws targeting creators claiming to protect children. Fortesa Latifi covers the space in-depth and joins Taylor to set the record straight.

Jan 23, 202531 min

Doxxed, harassed and silenced: the fallout of Gamergate 2.0

Remember Gamergate? Well… it's happening again. After writing an exposé about how a video game consultancy was attacked, journalist Alyssa Mercante found herself in the crosshairs of a targeted harassment campaign. Alyssa joins Taylor to discuss what it's like being at the center of an organized smear campaign, how she's fighting back.

Jan 16, 202536 min

Patreon’s CEO on the existential threat to creators no one is talking about

Social media as we know it is in chaos. The landscape is becoming more centralized and creators are facing more challenges than ever. On top of all that, the very notion of a follower is dying and there's uncertainty about what that means for the future. Jack Conte, the CEO and co-founder of Patreon, joins Taylor to discuss how to better serve creators.

Jan 09, 202536 min

What defined the internet in 2024?

2024 was wild! "Brain rot" was the Oxford word of the year. TikTok's days away from being banned. The CostCo Guys and the Hawk Tuah girl were everywhere. Taylor is joined by Sam Sanders, host of the Sam Sanders Show on KCRW to break down the biggest online moments of 2024. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Dec 19, 202439 min

Is TikTok really dead?

Last week, TikTok lost its challenge to stop a ban or forced sale in the United States. WIRED senior business editor Louise Matsakis joins Taylor to discuss what happens next and if this is really the end of the road for TikTok. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Dec 12, 202441 min

The case against cell phone bans in school

A moral panic about kids' social media and smartphone use in schools has been sweeping the country. But are cell phones really the problem? And is removing them entirely the best approach? Taylor chats with educator Brandon Cardet-Hernandez, president of education media company Mrs. Wordsmith, about how smartphones can be used in the classroom, and how a ban would impact marginalized students the most. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Dec 05, 202433 min

Could the 4B movement ever happen in America?

Are women abstaining from sex to protest Donald Trump’s re-election? That’s the impression you’d get if you spent time reading the media over the past few weeks. Since the election, the “4B Movement” has been gaining traction online. But where did it come from, how does it work, and could something like this really take off in America? The Cut’s EJ Dickson joins Taylor to discuss. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Nov 21, 202414 min

Why Democrats won't create a left-wing Joe Rogan

Since the election, Democrats and the media have been in panic mode, trying to figure out “the manosphere.” It’s a vast network of influencers, podcasters and streamers who speak to young men in a way traditional media has failed to. Many of its personalities are Trump supporters, including Joe Rogan. The left has been asking itself how it can win back young men without radicalizing them further. Is there a left-wing Joe Rogan? To help crack the manosphere, Taylor talks to Josh Citarella, host o...

Nov 14, 202425 min

AI’s destroying seasonal content

This year, pumpkin spice lattes are being served with a side of AI slop. Autumn vistas generated by artificial intelligence tools are clogging up Pinterest and Instagram. Taylor talks to Vox’s senior correspondent Rebecca Jennings about how AI is warping our perspective of what nature actually looks like. They also discuss Rebecca's recent reporting on “The cultural power of the anti-woke tech bro" and “The Carrie Bradshaws of TikTok." Learn more about your ad choices. Visit podcastchoices.com/a...

Nov 07, 202426 min

The mastermind behind the Timothée Chalamet lookalike contest

Anthony Po is a creative genius who has a knack for organizing viral events in New York. This past weekend, he was responsible for a Timothée Chalamet lookalike contest attended by the actor himself. In April, he went viral after he assembled a crowd to watch him eat an entire jug of cheeseballs in the disguise as “Cheese Ball Man.” He's infiltrated a cult, hosted a dating show, faked an alien invasion and more. Taylor talks to Anthony about making things that matter in culture and bringing back...

Oct 31, 202422 min

Into the Costcoverse with AJ Befumo

Over the past few months, a father-son duo known as the Costco guys has become inescapable online. Their family-friendly videos about the grocery chain's chicken bakes and double-chunk chocolate cookies have earned them over 62 million likes on TikTok. This week, AJ Befumo joins Taylor to discuss how he went from former pro wrestler to king of the Costcoverse. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Oct 24, 202432 min

Are Jubilee videos healing or polarizing?

This week Taylor Lorenz dives into the charged content world of Jubilee Media with its founder Jason Y Lee. Jubilee is quickly becoming a YouTube behemoth. It’s amassed 9.2 million subscribers on its main channel alone by producing social experiments and debates over polarizing questions such as ‘is being fat is a choice?’, or ‘can someone stop being gay?’ and other hot-button topics. The company's stated goal is to spark conversations that matter and help us all come together more around our sh...

Oct 17, 202437 min

Inside the strange world of corporate influencers

Taylor explores the inner workings of modern office life through the world of corporate influencers. She’s joined by Ross Pomerantz aka ‘Corporate Bro’, a successful corporate influencer who simultaneously parodies the entire genre. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Oct 10, 202431 min

How nostalgia accounts are destroying pop culture history

This week Taylor Lorenz talks about going independent and launching her new online culture newsletter, User Mag! Later, Taylor is joined by entertainment culture critic Coleman Spilde to explore how nostalgia accounts are rewriting pop culture history. Subscribe to User Mag here! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Oct 03, 202428 min

Why online retailers all sell the same crappy products

If you do a lot of online shopping, you may be experiencing deja vu. Amazon, AliExpress, WalMart, Temu, eBay, the TikTok shop, even Etsy all seem to be selling the exact same, cheaply made products from China. How did this happen? Have we reached some sort of eCommerce singularity? And what does this say about the future of online shopping? Are we all doomed to have shitty cheap products forever? Taylor is joined by New York Magazines John Herman to discuss. Learn more about your ad choices. Vis...

Sep 26, 202415 min

The Problem with Age Verification Online

Description: Age verification technology is becoming increasingly commonplace as lawmakers seek to enact deeply concerning restrictions in the name of “child safety.” Washington Post technology reporter Drew Harwell joins to discuss the threats to our freedom of speech, expression, and privacy this new software unlocks. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Sep 19, 202431 min

Why is Instagram Reels so unhinged?

You can spend hours carefully curating your algorithms on TikTok and YouTube, But there’s one place where the algorithm doesn’t seem to care about what you want to see: Instagram Reels. Business Insider’s Katie Notopoulos joins Taylor to dive deep into the strangest corners of IG Reels and unpack how the platform became such an unusual place online. Then, Taylor weighs in on the latest news, including Taylor Swift's stance on AI, right wing YouTubers getting paid millions by a Russian propaganda...

Sep 12, 202428 min

Brazil's X ban upends stan accounts + political debates take over TikTok

Elon Musk’s social media network X has been officially banned in Brazil. Taylor and internet culture reporter Ryan Broderick (Garbage Day) discuss Stan culture, the impact Brazil has on the internet as we know it, and the effects of suddenly losing tens of millions of voices online. Later, as another presidential debate nears, Taylor chats with tech reporter Viola Zhou (Rest of World) about the latest TikTok trend - creators holding political debates of their own, with real cash rewards from the...

Sep 05, 202432 min

The ultimate summer trend recap + a Chick-fil-A streaming service

We've all long been familiar with the concept of a "song of the summer," but lately there's been a rush to declare "the summer" everything. Drink of the summer, drug of the summer, shoe of the summer, the list goes on. Casey Lewis joins Taylor to discuss the summer's emerging trends and why everything has been declared “of the summer.” Later, Taylor weighs in on the latest headlines, including Hasan Piker’s removal from the DNC, the new fridgescaping TikTok trend, what a Chick-fil-A streaming se...

Aug 29, 202427 min