What’s driving today’s OD shortage? Are fewer optometry students passing their national board examinations or it just an issue of perception? The answer may fall somewhere in between. In this episode of the Power Hour Podcast, Bethany has an in-depth discussion with Howard Purcell, OD, FAAO, President of the New England College of Optometry, about emerging trends in board exam passing rates and whether or not there’s a reason for concern. In their pursuit to uncover the facts, Bethany and Howard...
Jul 26, 2023•45 min
What gets you out of bed in the morning? What drives your team? In this episode of the Power Hour Podcast, Bethany sits down with Gavin Rebello, an optometrist and renowned expert on leadership and management from the National Health System in the United Kingdom. Together, Gavin and Bethany discuss 7 key psychological factors that drive motivation and how success as a business leader requires creating and cultivating an environment where all members of the team feel empowered to work towards com...
Jul 19, 2023•42 min
Is there a formula for successfully building a specialty practice? In this episode of the Power Hour, Bethany sits down with Thanh Mai, O.D., who shares his inspiring story of building a “super-specialty” practice focused on myopia management, scleral lenses & vision therapy. Dr. Mai is the founder of Insight Vision Center Optometry and has been involved with Treehouse Eyes scaling their myopia management business. He shares insights about building a specialty practice from scratch, and prov...
Jul 12, 2023•52 min
How do you build a successful practice? Are you ever done growing as a business leader? Join Bethany and Dr. Nick Despotidis, founder and partner of Eye Care Professionals, for a discussion on practice leadership and the role of consulting services leveraging customized solutions for support navigating the constantly shifting landscape of practice ownership. When Dr. Nick Despotidis, founder of Eye Care Professionals, realized that he needed a new kind of support, it led to a conversation with B...
Jun 28, 2023•31 min
Is Negativity Bias draining profits from your practice? Join Bethany and Bill Belanger, founder of Integrated Mind Training, in a discussion about negativity bias — the subconscious tendency of individuals to focus more on negative emotions and experiences rather than positive ones — and how it might be damaging to your practice. Of course, it’s not possible to keep everyone happy (including yourself!) but focusing on negative feedback from your patients and the stressful parts of your day may r...
Jun 21, 2023•35 min
If you’re looking for an edge in your optical, consider the words your opticians use every day. In this episode, Bethany interviews Mark Hinton, an optician and founder of eYeFacilitate, a consulting group focused on growing optical sales. Together, they explore the impact of language and communication on optical sales discussions and outcomes. They discuss the importance of carefully choosing words to avoiding negative or money-focused terms that may discourage patients. Mark shows us how to le...
Jun 14, 2023•42 min
How much do the exact words we choose matter? In this episode, Eugene Shatsman from National Strategic Group joins us to show us how saying the same thing in two different ways can make a huge difference in your results. Which words pre-program patients to buy? What is the psychology behind some of the highest performing marketing wins? We discuss Eugene’s insights around split-testing and how his team has helped drive double-digit increases from marketing by simply adjusting the words used. By ...
Jun 07, 2023•35 min
Dr. Charlene Henderson joins Bethany on the podcast to talk about her experience owning a practice with a partner.
May 31, 2023•32 min
Becca Starks joins Bethany to talk about who today's graduating ODs are and what they're looking for in their careers. If you're looking for a new associate, this is a can't-miss!
May 24, 2023•37 min
Bethany talks about simple marketing strategies to attract new patients to your practice.
May 17, 2023•39 min
Discover how stepping outside conventional boundaries can transform your practice into a thriving hub of engaged patients. Bethany joins Adam Cmejla on the 20/20 Money to talk about how making tiny improvements in your practice can lead to remarkable financial results.
May 12, 2023•59 min
Join Dr. Bethany with Bart Foster, Founder of BusinessOutside and Managing Director of Sanitas Advisor. Bart is also the author of BusinessOutside: Discover Your Path Forward, a book that offers a science-inspired philosophy that reimagines corporate culture by bringing business outdoors. In this episode, Bart will share how leaders can leverage the power of nature to build stronger teams and transform their company culture. BusinessOutside: https://www.businessoutside.com/ BusinessOutside: Disc...
Apr 26, 2023•31 min
Welcome to Today's episode where we discuss the Great Game of Business and how it can impact an optometry practice. With Dr. Danny Clarke, Owner of Clark Eye Care Center in Wichita Falls, Texas, and Co-Founder of Modus Practice in Motion. We'll talk about a game-changing approach that can help businesses achieve their goals and increase transparency. So, if you're an optometry practice owner looking to improve your business, the Great Game of Business might be worth exploring.
Apr 19, 2023•34 min
As a team, it's essential to prioritize team building and developing a strong culture. One of the best ways to do this is by going on a trip together. Not only does it provide a fun and exciting opportunity to get away from the office and experience something new, but it also helps to build stronger relationships and foster a sense of teamwork and collaboration. Join Dr. Bethany with Dr. Andrew Peter and the Team of Homer Eyecare as they share the benefits of going on a trip with your team and h...
Apr 12, 2023•43 min
In this episode, we explore the Power of Online Reviews and how they have revolutionized the way businesses operate. From Google to Yelp and Facebook Reviews, we discuss the impact of these platforms on consumer behavior and how businesses can leverage this powerful tool to improve their bottom line. Our guest expert, Eugene Shatsman, Managing Partner & Business Growth Strategist for National Strategic Group, shares insights on how businesses can effectively manage their online reviews and t...
Apr 05, 2023•54 min
Dr. Bethany shares an innovative approach that can help optometrists revolutionize wages and pay their staff more. This method creates a win-win situation for both the practice and the staff members and has been shown to increase staff motivation, productivity, and revenue.
Mar 29, 2023•35 min
In this episode, we explore the importance of customer service in optometry with Dr.Jennifer Stewart. She is the Editor of Independent Strong, Founder of OD Perspective, Co-Founder and Chief Vision Officer of Performance 2020, and an optometrist with almost 20 years of experience. Dr. Jennifer shares her insights on how to create a welcoming and comfortable environment for patients, the role of technology in enhancing customer service, and the benefits of investing in staff training and developm...
Mar 22, 2023•41 min
It's essential to acknowledge that financial stress can have a significant impact on an individual's mental and physical well-being. As a Practice Owner, it's vital to recognize this and take steps to support your staff. In this episode, Dr. Bethany and Evon Mendrin discussed a range of topics related to employee financial situation, including 401(K). It was a fascinating discussion, and we learned a lot from Evon's insights and perspectives. If you want to learn more about Evon and their work, ...
Mar 08, 2023•39 min
Do you have trouble organizing your days for success? Steve Alexander, Head of Marketing, Strategic Partnerships at Anagram, shares his actionable tips and tricks to maximize productivity and enhance time management.
Mar 01, 2023•38 min
Take control of your finances and achieve your financial goals through small, manageable changes. Founder and CEO of Integrated Planning & Wealth Management Adam Cmejla shares actionable strategies and real-life examples to apply to your financial situations.
Feb 22, 2023•47 min
Join Dr. Kyle Cheatham Chief Executive Officer at KMK Optometry Board's Review and Vision Specialists, as he shares his journey from helping one person to becoming the #1 Trusted Leader In Board Exam. In this episode, Bethany and Kyle discuss the challenges and rewards of entrepreneurship in optometry, as well as the personal and professional growth that comes with taking the leap to go for it and pursue your dreams.
Feb 15, 2023•29 min
Join Wendy Buchanan, Owner of Perceptions Eyewear Inc. and the creator of the Be Spectacular Eyewear Styling System, as she shares her proven strategy that will make your patients feel special and makes your practice stand out.
Feb 01, 2023•37 min
A good understanding of where your Practice is making money and the costs associated with running a business are important for long-term success. Join Bethany as she shares insights, lessons learned, and tools to improve practice profitability.
Jan 25, 2023•26 min
Jan 18, 2023•39 min
Building the right culture takes time and thought, and frankly, it’s not a one-size-fits-all deal! Today Dr. Jennifer shares how important culture is in her practice and how she succeeds.
Jan 11, 2023•28 min
Your inner voice can be either a powerful stepping stone or a major obstacle to reaching your goals. Our first episode for 2023 with Kim Boudreau Smith, Leadership and Speaking Coach, talks about how you can conquer your inner critic, strengthen your real self, and fuel your success.
Jan 04, 2023•43 min
How much do you want to earn in 2023? Bethany talks about how to use your financial statement to make sure you get there.
Dec 21, 2022•29 min
What are you planning for your staff this holiday season?
Dec 14, 2022•25 min
EOS implementer Beth Berman is back to talk about a powerful tool to get you organized for 2023
Dec 07, 2022•41 min
Bethany continues the conversation with practical ideas to Pumpkin Plan YOUR business.
Nov 23, 2022•32 min
