Mapping Positioning to a Story Using Insight

Today, I explore how to position your sales pitch storytelling arch. You’ll learn:

• What people get wrong when starting their sales pitch
• How not to start a sales pitch
• Why you should start your sales pitch with an insight that is unique to your company 
• How to structure your sales pitch storytelling arch

Don’t forget you can now pre-order my next book, Sales Pitch, on Amazon! If you’ve enjoyed the content I’ve been sharing, this is the most wonderful way for you to show your support. I sincerely appreciate it! 

Amazon Canada

Amazon USA

Amazon UK

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If you want to skip ahead:

(00:00) Today’s topic and book announcement

(01:52) The initial sales pitch

(04:30) Sales discovery

(07:38) Starting with the problem

(09:18) Change in the world

(12:00) How to start your sales pitch

(16:20) Leading with expertise

(18:35) The sales pitch storytelling arch 

(22:20) Thanks for listening

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Where To Find April Dunford:

Podcast Website: ⁠⁠https://www.positioning.show/⁠⁠ 

Personal Website: ⁠⁠https://www.aprildunford.com/⁠⁠ 

LinkedIn: ⁠⁠https://www.linkedin.com/in/aprildunford/⁠⁠ 

Instagram: ⁠⁠https://www.instagram.com/aprildunford/⁠⁠ 

Twitter: ⁠⁠https://twitter.com/aprildunford⁠⁠

TikTok: ⁠https://www.tiktok.com/@positioningshow⁠

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Production and marketing by ⁠⁠https://penname.co/⁠