How to Manage a Big Positioning Change
Episode description
I get asked a lot by people about today’s topic on how to manage a positioning change within an organization. It applies to big and small companies and even those going through acquisitions.
In today’s episode, I cover:
- The times when your positioning might change
- How to figure out the frequency of assessing your positioning
- The complexities of changing your positioning after an acquisition
- How to test your new sales pitch after you change your positioning
- And more
I also want to mention my new book, Sales Pitch, is out!
If you’d like to learn more or order a copy, you can go to https://www.aprildunford.com/books
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If You Want To Skip Ahead:
(00:00) I launched my book and today’s topic
(01:25) What happens when your positioning changes and specific examples
(07:40) The unplanned reasons for why your positioning might change and how to check it
(12:02) If you need to change your positioning, what you should do
(15:10) How to be careful testing your new sales pitch
(17:19) Why acquisitions require more work
(24:51) The funniest thing I learned from going through 6 acquisitions
(26:45) A few updates from me
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Where To Find April Dunford:
Podcast Website: https://www.positioning.show/
Personal Website: https://www.aprildunford.com/
LinkedIn: https://www.linkedin.com/in/aprildunford/
Instagram: https://www.instagram.com/aprildunford/
Twitter: https://twitter.com/aprildunford
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Production and marketing by https://penname.co/