How to Create Marketing and Sales Alignment
Episode description
Today, I go deep on how to approach aligning your marketing and sales teams. It’s a topic I repeatedly hear most companies struggling with, and I’m excited to discuss the following:
- The definition of what a good lead is
- How to get marketing and sales to collaborate on a sales pitch
- The importance of incorporating a sales pitch testing protocol
- Why you need structure to bring together marketing, sales, and product teams
We’re getting so close to the launch of my next book, Sales Pitch! You can pre-order it today on Amazon with the links below:
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If you want to skip ahead:
(00:00) Welcome and new book
(01:05) Marketing and sales alignment
(02:17) What is a good lead
(06:10) How marketing builds sales pitches
(09:05) Bringing marketing, sales, product, and executives together to craft positioning
(13:40) Create a sales pitch testing protocol
(20:19) Before you bring teams together, make sure you have structure
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Where To Find April Dunford:
Podcast Website: https://www.positioning.show/
Personal Website: https://www.aprildunford.com/
LinkedIn: https://www.linkedin.com/in/aprildunford/
Instagram: https://www.instagram.com/aprildunford/
Twitter: https://twitter.com/aprildunford
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Production and marketing by https://penname.co/