Starting a New Chapter with Wen-Jay Ying
Mar 27, 2025•47 min•Ep. 365
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Episode description
In this episode, you will hear from Wen-Jay Ying, Founder of Local Roots, a modern CSA that recently ended its core operations after 14 years. Wen-Jay discusses her journey, starting from her passion for local food and her decision to create a business that supports organic and sustainably grown ingredients. She highlights the challenges faced during the pandemic, including increased demand and operational stress. Despite the success, Wen-Jay decided to pivot and is now focused on new business ideas. If you are looking to pivot or start a new chapter, this episode is for you!
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