#256: Keith Hoogheem, FORCE

Keith sold books with FORCE for five summers. Now with Southwestern Consulting, Keith shares with Andres some powerful lessons learned from his clients and the defining difference between Competing and Collaborating. Keith grew up with Matt Atchison and has some great stories to share on how that influenced his decision to sell with Southwestern, what sales school with the Europeans was like, and of course some remarkable days on the book field. “You know a hoarder’s house when you see one.”

Key Moments and Chapters:

00:00:00 - Start

00:06:03 - Keith’s role in SWC

00:12:57 - The Three C’s of Coaching

00:20:40 - Competing or Collaborating

00:29:45 - Growing up with Matt Atchison

00:47:00 - Advantage of Sales School with the Europeans

01:12:50 - Entertainers also Getting in the Reps

02:01:03 - Successful People Still Have Problems

02:03:00 - Don’t Go To THAT House

02:21:12 - RAPID FIRE

02:41:30 - PONY TALE