Focus Group: Reform Voters
May 01, 2026•25 min
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Episode description
The Times Radio Focus Group is back ahead of the local elections.
JL Partners brings together voters from across Britain who backed Labour, the Conservatives and Reform UK in 2024 — but who now all say they plan to vote Reform.
What’s driving the shift? Is it about Nigel Farage, frustration with the main parties, or belief in Reform itself? And what, if anything, could change their minds?
Hugo Rifkind is joined by JL Partners co-founder James Johnson to break it all down.
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