215- The Future of Podcasting: AI Innovations and Uses

We're gonna talk about primarily podcasts and ai how ai . Well , it's definitely the way how it's gonna be podcasts from a medium to a good source of entertainment , information . Whatever you use podcasts into something even better , it could be the awesome . It gotta become a podcast or the next thing . It's just a cable and all of these older technologies .

They stubborn and wouldn't cling to relevance as much as possible , you know , but eventually they're gonna . I think they're gonna die down , but not never , completely never . Probably probably gonna be something that only very few people listen to or watch or whatever you do , just uh , consume the show and all that good stuff .

So before I drag this along , I introduce the guest here who has a product . It's gonna make a podcast even better if you could believe that more engaging for our busy selves . That I think , if anything , almost everybody's ADHD at this point , because we can't focus , we have too many stuff going on . Sorry if I offend the people that have real ADHD .

I think a lot of us got it . At this point . We're super busy , right . We don't got time just to do perfect quality , so that's why we did ai , one of the many reasons . One of the many reasons . But I'm gonna have him go through all that , you don't need to hear me .

So let's welcome our second australian guest , ian harris hi elias hi , how are you doing ?

But I wanted to tell you about some exciting things we're doing with AI and podcasts . So thanks very much for teeing that up for us .

It's an exciting time in the world where we have these new capabilities , new tools , new things we can use to make content with , and the question we're trying to look at today is can I use this to reach my audience in a new and more efficient way ?

So that's the kind of take we're going to look at today and try and use AI technology to reach our audiences in new and engaging ways that they haven't been able to do before . Sound good .

So you're spending all your time writing posts , doing graphics in like social media , right ? So you're spending all your time writing posts , doing graphics , putting things out there in social media . And the challenge there is that you really don't have a lot of control over the whole social media sphere . You've got algorithms that are working against you .

They're prioritizing different products , different things at different times . You don't really know who you're reaching . You're also struggling with a whole ton of misinformation and other stuff in social media , so your product is alongside stuff that maybe you don't really want to be associated with . It's hard . You have to be there . People are looking for you there .

You have to have a presence there , for sure , but as a way to really reach your audience in a really authentic way , it's hard to be one of those pieces of information amongst all the other noise . So what else are you doing as a marketer , trying to reach your audience . Well , you're going to be doing newsletters , maybe . Okay , so newsletters are great .

So now we actually have a one-to-one contact with our audience . So I'm writing to you , elias , telling you about what's happening in the industry of my product or what's going on . I can put lots of text in there , I can put lots of information in there , I can put lots of graphics , I can do diagrams , I can have links .

I can do all sorts of cool stuff with newsletters . That's great . I have a better way of engaging my audience directly by having a way of them responding and knowing exactly who they are . So that's great . But the problem with newsletters is that it's really hard to actually put the right information and make sure it gets through to people .

So you can put all this text in there , but can you make them read it ? Well , no , not really . They often skim it and they don't read it all the time , and even when they're looking at it . I don't know about you , but it's really hard if I've got a newsletter on my phone to drive at the same time . I don't know . I get in all sorts .

Of course , the answer is podcasts . I mean , here we are right Podcasts are a great way of engaging customers .

And it's funny , even in 2024 , here we are and we are still auditory beings , right , we love to hear things , we love stories , we love storytelling , we love hearing things , and it's a strange thing that , even in a world full of CGI graphics and amazing visuals , that audio is still such an important part of our lives .

Radio has not gone away , surprisingly enough . In fact , podcasts , which is really a modern form of radio , is even bigger than ever . In the last year , we had more than 400 million people listening to podcasts , which is a phenomenally huge audience .

The great thing about podcasts is that you are not only engaging people who care about that particular niche or the product or the particular thing that you're interested in , but they can pick it up whenever they are interested in it , whatever they're doing , whatever else is going on in their lives .

So you know , you're driving to , driving school , driving to work , you can listen to a podcast . You're on transport , you're folding the washing , whatever you're doing , you can normally add on a podcast to whatever's happening around you , so it's a great way of reaching people . So you've got people that are interested in your very particular niche .

You've got a huge audience out there . You've got a very high uptake of podcasts in the US . Some 70% of people know about podcasts and regularly tune in . Fantastic , so you've got great coverage , great people , engagement . This is really excellent .

Except , the problem with podcasts is that , as Elias says , and I'm sure you know , it's a really time-consuming and expensive exercise to actually create a podcast . I mean , we're sitting here chatting today , but I know that you're going to do lots of work before . You've done lots of work already beforehand .

You're going to do lots of work afterwards , you or your team of people , to edit the podcast and get it right and fix the audio and get the visuals and flip between stuff and then write descriptions , all that stuff . It just takes time .

So even if you're trying to put out a 10 , 15-minute podcast once a week , it's going to take someone , someones , some hours to pull that all together , to write the script , to get it recorded , to edit the actual audio , to mix it all together , get it up on the platform , write descriptions , then start to promote it and put social media posts out and so on

to promote it , that kind of thing . So the problem with podcasts is that for a smaller audience it's actually been really expensive to do . Even if you're doing it for fun , it's expensive in terms of time . If you're doing it as a business , then it's expensive in terms of people , time and expertise .

To do that really well and for a brand , you really want to care about your particular how people are perceiving the podcast as well . The thing that works really well with podcasts is relentlessness and quality . So people have to be interested in the content , but they want to be able to .

People seem to want to know that you're going to keep telling them things and they're going to get regular updates . So doing it on a regular basis really matters . Once a week or once a fortnight or whatever you do , it does seem to matter that the audience hears regularly from the podcast host .

I mean , I'm sure you know that as you're running your seasons and then you can see that you know they pick up and people are listening and watching and at the end it kind of dies off because they're like , ah , there's nothing else , now I'll move on to something else . So that relentlessness matters as well .

So what we did at Pulse Podcast is we started off just making podcasts because podcasts are cool . We help people make podcasts . But what gave us a great opportunity is with this new world of generative AI . We wanted to explore how could we use that to take that cost out of podcasts .

Could we make something that was really engaging and interesting , that actually gave listeners the same sort of feeling as a real human doing a podcast , but took a lot of that cost out ? So the first thing we did was look at things .

Tools like large language models like ChatGPT or GPT-4 more specifically , there's a bunch of other ones out at the moment from from google and from anthropic as well that are very good at taking a small amount of text and generating a script out , and so the great thing about this is that , instead of actually having to sit there and write a script , which is a

very specific and actually quite a difficult task to it to create the way we speak is very different from how we read things , so if you have a newsletter , for example , it would sound very weird if I just sat here and read the newsletter we're not used to . How we speak is very different in terms of our tone and the way we string sentences together .

It's very different to how we write things , and so to convert between those two things takes a bit of effort and time . Wouldn't it be great if we could convert that newsletter or those blog posts into a script without having to sit there and do that ourselves ?

And it turns out that these large language models are actually very good at taking one sort of clump of text and turning it into another type of text , and that's great , because they do have issues in terms of challenges with what's called hallucination , where you're actually generating stuff that doesn't exist . They kind of take an idea and make it up .

That doesn't seem to happen as much when they're actually just really converting one style of text effectively into another one , and so you can get a very good result now by taking these a newsletter , for example and turning it into a script . Okay , great , now we've saved a couple of hours of time of editing and cross-checking .

We can still read through the script and make sure it's okay from a human perspective Fantastic , okay . But what do we do then ? What can we do ? I mean , the next part of this whole journey , which is obviously , I think , for me , the most difficult one , is recording the audio and getting a voiceover artist .

If you really want high quality and then editing that and then mixing it , you need areas of expertise in all these places and all the time and energy and effort and money in terms of doing this . Could we make that more efficient as well ? I mean , we do do podcasts with humans , we do edit real humans and produce real audio , but it's expensive .

So if you're a business that doesn't have a really huge market , it's really quite cost prohibitive to do that . So what can we do there ?

Well , it turns out now that there's a new type of AI model that allows you to take text and generate voice , and the actual recordings that you get from these voices now are much less like , you know , the old kind of speech synthesis , kind of robot kind of talking .

It's much more natural now , and so they've kind of conquered this sense of the intonation we use in sentences . If we use that same intonation over and over again , it sounds very robotic .

Humans have a natural desire for sort of variety in the way we speak , and so now we're producing voice from text that is exceptionally good at sounding actually really quite natural and well-recorded . Okay , well , that's pretty exciting . What can we do ? Can we string this all together now ?

And so that's what we've done now is to produce a platform that allows you to write a newsletter , for example , and then we take that newsletter and we turn it to a script and we revise it so it has a nice kind of flow to it using ai , and then we use a different ai to voice that script .

And then we get some music and we fade that in and out and we mix it together and then we normalize it so it sounds good , and then we create a description of the podcast based on the script itself and the title , and we pull that all together and create an actual podcast in about five minutes .

So now we can take a newsletter or a bunch of blog posts and we can turn that into a podcast . And the surprising thing is it actually sounds great , really good . It sounds professional , it sounds clean , the voice sounds good , it's engaging .

And we have we've done some tests where we've played different podcasts to people and said , ah , can you tell which one is the one that's generated with ai , or can you tell the one that's generated with humans and the one that's the ones that we do that's generated with humans ? You can definitely tell the humans for sure , the ones that are generated with ai .

People are now like I , maybe I think I'm not really like they're , and at least at that point now where they're now like maybe I think too I'm not really Like they're , at least at that point now where they're . Now it's sufficiently good that it's actually really hard to tell if it's actually an AI generating the voice or it's a human generating the voice .

Now , ais make mistakes . Humans make mistakes too , but we make very human kind of mistakes . We know how the mistakes humans make . You can even tell as I'm kind of trying to string my words together , ais make very different types of mistakes . So when they do make mistakes , it's more obvious .

So if they say a word wrong that we would never kind of pronounce in that way , it sounds weird . If they use a particular style of words in a sentence , it sounds kind of weird . So there are things we've worked on over time to improve that .

So they're the subtleties that kind of give it away , and so we've spent a lot of time trying to refine that process to take it from being just just good enough to being actually quite excellent now in terms of our ability to create an actual podcast that people will engage in and actually like . So it's a pretty exciting time now all right , I got some

.

You know , I'm sure some AIs already doing that stuff . What do you imagine ? Imagine when you listen to a podcast and I want to channel back what Ian just said do you want a podcast to be so good , perfected by AI , but it's hard to tell , hard to distinguish it ?

Instead of saying today in this episode we got Ian Harris and Elias from political high tech you know sometimes that funny voice some of the ai sounds really annoying to me . I've been a little pet peeve with it and they pronounce certain things that's just way off . I said australia would not say it like that .

That probably sounds like a bostonian saying the word like that . Oh , I know , I like bashing boston . That's a bit of a . Two American cities that are opposed to each other , especially on baseball .

Um , I'm not sure pulse does that , but again , if you don't a new idea , just feeding some new ideas along the way , um , but . But I actually want to focus on some things . You have said that you know about cleaning it up . You know that's very important .

It's already what they call it , something called a magic sound , ai , where they really just clean up the sound . It sounds so good that it really gets rid of all the background noises . Oh , it's really good for new york city , I'll tell you that much . It's magical .

You hear the taxi sounds , the pigeon sounds , people throwing profanities gone , while you try to do your skit eliminating , cleaned out like the filthy bacterias . Get them out . I don't care if I'm calling people bacteria In this context . You are the bacteria . I want you removed from my video . Okay , I'm that shameless . I don't care .

Comment if you think Elias is mean and all that . I'm fine with it when it comes to that . My point is AI could just do all that and I already integrated to the audio portion of it because sound is extra important , absolutely for the audio version of it the video , I'm probably a little more relaxed . I'll do some .

I'll do corrections if it's really really off . I don't see the purpose behind it . I'm not expecting all listeners to get it . For those of you that get it , you get extra on points . If you don't , that's okay . I don't expect much . So we already got sound . Of course , video quality instead of looking very pixelated , it looks very clean , you know .

And the thing is , with 4k video , you can see every pimple and red mark and all of that . So you know it's high quality . But if , if you do the makeup right , you'll see it . I mean for audio . Let me just include you in a bit . My face is kind of glossy , illuminated , because I'm sweating .

That's the imagery you're getting right , I'm being brutally honest , just being honest with you . Okay , and am I going to clean that up ? No , I want some authenticity . So that's one of the things . I'm going to use AI for that . So you know it's a . It's such a wonderful thing . You know , and I always push back .

You know this whole terminator skynet , all the guys that grow so smart that it's gonna wipe out humanity , because they're the evil oppressors .

You know machine rights or machine supremacy , you know , and I just gotta fight back against that and I'm I just got to fight back against that , and I'm sure he's got to fight back against that too for his business sake . Well , I mean , I have more of a broad sake on this because I think if we're not cautious , of course AI could get there .

But I'm happy to see that America I got to criticize it , we're slow on that European Union is fast track on regulating AI and I think we need to follow on that . So I'm not going to get too deep into that , but America we definitely got to speed that up . Instead of just bickering among each other . I could go on a political rant for a while .

I'm going to spare the guests and the audience . I'm trying to be nice here . Sometimes it's hard as , being a native New Yorker , you want to just verbally knock them out . You know , I was just moving my fist . For those of you who are paying attention to the audio playlist on Buzzsprout .

Okay , so you already talked about the improvements , both the producers and the listeners . This is when they , of course , when the quality is improved , they are more likely to be engaged . I mean , that's a gift , it's natural right . I mean , if you hear a podcast that has , you know , sound like that , what the heck is this ? What is this monstrosity ?

What the heck is this noise ? Next , yeah , we judge very quickly . Look , I'm a Christian myself . But the tough reality is we judge pretty quickly . It's hardwired to our DNA , cannot deny that's why it's hard to be a Christian , because you're challenging the human nature . But they want good quality and that all judgment is bad .

You've got to make judgments , you've got to make judges , like podcasts . If you think my podcast is bad , you've got to go somewhere else .

Feel free to even disagree , um , here , I don't mind some disagreement . Um , disagreement doesn't equal hate and I'm gonna prove that to you if it arrives . I can't promise if a disagreement arrives , but I think me and him is definitely on the same wavelength mentally when it comes to this stuff . I'm a podcaster , I'm sure he's a podcaster .

He has a product that's very podcast-oriented , so of course there's going to be a lot of wavelengths , that , and so the consumer how's it going to prove it ? Well , with clear sound , they're going to receive information easily . Am I going to buy this product ? Will this product improve my life ? Eh , maybe not .

The thing that needs to be is not distracting . It needs to feel natural and you're just listening in , which is great . That's where you need to get to .

I know , elias , you spend a lot of time making sure your audio sounds good , and so if you're a brand producing a podcast for your audience , you need to make sure the audio sounds good as well , and it's actually surprisingly hard .

You have to spend a lot of effort in terms of chopping out little bits and making sure that the audio is the right level and it flow , even if you make a mistake , fixing that up and , if you're having music or anything else in with that , mixing that in the right way so it sounds good . It's all actually really hard work .

So we've made a lot of progress in terms of producing things that sound good now in an automated fashion . So what I suggest is , if your audience is interested in listening to some of these to see . Ah , maybe this is something that I could use .

If you have a look at our website on wwwpulsepodcastscom , we've got some sample podcasts on there and some of them are from newsletters , so generated out of newsletters and turned into real podcasts , and some of them are .

We have one called Wake Up Sydney , so it's all about the Sydney transport and weather and what's going on on the roads in Sydney every morning , and we actually generate that completely automatically from all the APIs that give us that information in Sydney and produce a podcast out of that every morning , and so you can listen to it a bit like a little radio

show . So it's like four or five minutes and it's a great example of how you can take an automated set of data and turn that into a . It's actually a really funny podcast . It's quite amusing actually to listen to . I actually thought sometime I should do one for New York City as well . Wake Up New York would be a great one .

If you wake up in the morning , you want to hear what's going on with the trains and the traffic in New York City . I'm sure there's some APIs out there we could get hold of and build something around that .

But it's a great example of something where you really like to hear these things in an audio fashion and you want to hear it in an engaging , funny way . And sure you could look on a website and pull that up and read it .

But as humans we seem to like that kind of auditory flow of information , we like some humor , we like engaging in the you know , feeling like we're kind of connected to the host somehow . So it's a great example of how we've been able to take what's really some dry information and turn it into something that's interesting and fun and engaging .

So if you want to have a listen to that , that's a great idea to try and see what AI is actually capable of now and it's just getting better and better .

So that particular one has an Australian accent . We're talking about these accents being a challenge . Australians like listening to Australian accents and so many of these AIs are actually American accents and it's been a challenge to get some good Australian accents . That's been one of our challenges there .

But even getting American accents right and making them sound natural and you know you can't mix American styles of accents either , because that sounds weird too . So if you want a good New York accent . Like Elias , you need to speak all the time like a New Yorker .

Or Boston , that's smart , yeah . You know , that's really smart . What you're doing right there , that's smart . They got a weird way of saying smart . It's like that A is so high pitched . You know , even localized , I'm sure there's different .

Even within American , or straight up to your point , there are different local accents , and that's going to be another challenge into itself . Okay , you just got the mainstream . Well , for , just got the mainstream . Well , for America , there's like probably three mainstream ones .

There's the West Coast , the East Coast , well , actually four , probably Midwest and South , yeah , with america , and I'm sure in australia there's a couple of them as well . So , okay , we got the sydney australian accent . What about the queensland one ? Yeah , okay , and and I'm definitely definitely a couple of other um cities that are very distinct . You know it ?

Yeah , it's , it's so interesting , it's so interesting , but I'm sure you know what it is . This is the good thing about the inevitability it's gonna get it , it's a , it's a win . Yeah , we're definitely gonna get there . We both will hope so soon , we right ? I mean that that's all you know .

Yeah , I mean , I , I have to be honest , yet the american accent still sounds very annoying . I mean , if I listen to australia especially , I'm interested going over there . I want to hear an australian accent . I want to be at least temporarily immersed into the culture , especially if I'm playing a trap over there .

I might hear some person saying oh , I don't want to hear an American talk about Australia , I want to hear an Australian , I'm sure they have a rich perspective , especially other countries . If I want to go to Congo , I want a Congolese person to tell me about Not I don't know some British person telling me about us . Oh , get out .

If you was listening to for the audio listeners , I just put a thumbs up and I just , you know , I move my hand sideways as I cut it out Because the high comes out there . Well , let's see how am I going to do this ? Wake up , new York . Let's get ready for another round of Rush Hour . Go , go , go , go go , you know .

And let's get ready for another round of rush hour . Go go , go go go , you know , and then put some MTA trains , you know , and put some MTA trains in there and definitely some car sounds , anything that sounds chaotic and rushy . Yeah , that's it .

If you want to talk to me , if you , if you would , if , let's say me , he would have talked like five years ago I'd be like , okay , bye , I , I don't want to deal with this . I'll catch like a panic attack . So I , no , no , no , no , no , I didn't plan for this , I plan for this .

You just got to go with the flow and have some , you know , just allow some spot to do , because you just never know it could take you in the right direction . And that's the problem with humanity we tend to be fixated , stuck . Just deal with the familiar , even if it's bad for you .

You know it's bad , you know cognitively is bad , but psychologically you're so comfortable with it that we'd rather steal , we'd rather stay in such a bad zone because we're just so familiar with it . At least I know what's going on here . I don't want to try that . What if my life gets worse ? So that's where it affects a lot of people .

I'm going to get a little philosophical . I'm just going to wrap that point up . So I'm not surprised this is going to be a fun conversation . This is podcast related , of course why not ? He has such a happy personality too . He's very welcoming , smiling all the time . Rather you think it's fake or not . I saw notes from New York .

You think old smiles are fake , that's right , sadly . I've been guilty of that too . I'm not blameless on that . But you know , I use my spiritual sense now and that's a lot more accurate than the New York brain .

I mean , new York brain is good on some things , especially when someone's trying to sell you crap on the street , but this is not that kind of conversation . So with that , let's talk a little bit about the future of AI . How do you think it's going to evolve ? I would love to say 10 years , but forget it , it's going to evolve so quickly .

So , elias , I think in in a couple of years time , we'll be generating games and user news , personalities and even movies entirely out of AI .

So you know , you'll come back home after a hard day out in New York and you go ah , I really like watching a movie , a Spider-Man movie , but I want the Spider-Man movie to have in it these particular actresses or actors , and I'd like them to have this sort of plot line . And maybe it's set in London . Let's send them to London , for example .

In a couple it's set in uh , maybe set in london . Let's send them to london , for example . You can , in a couple of years , you'll be able to create an entire movie just out of your own imagination and have it rendered before you . Even as it's , even as you're actually playing it back and you're halfway through the movie , you go you know what ?

I don't think that should happen . I think this should happen instead . I really like this to happen . Imagine it that movies become much more interactive and you can actually change what's happening even as you're watching them , because they're being generated out of thin air .

I mean , we're really at the beginning of quite an amazing part of our technology journey where we're going to be changing the way we do entertainment . So okay , that's a movie , but what about a game ? Imagine a game where you're actually inserted in that movie now and you're actually playing a role in what's going on around you .

You're interacting directly with characters , you're having conversations with them . They're responding to you based on what you say . I mean , we've been playing video games for a while where you know you've got these little cut scenes where something happens and they play back something to kind of advance the story .

But imagine if , instead of advancing the story by watching something , you're actually having a conversation with characters in the video game and they're responding to you with the questions that you ask .

Can you imagine a like a murder mystery solving kind of game where you're trying to work out what's going on and you actually question people and they respond to you based on what you say ? We're we're in a really interesting time where now , okay , we've done some really great work on audio . But next the next step is really going to be video .

So now we can generate probably four or five seconds worth of video now using these ai engines . Some are up to a minute . They say they haven't actually been released yet , but open ai one has got one that works about a minute long . So a minute's worth of video is great for ads and that sort of thing , but it's not really entertaining for a long .

You know , okay , you've got to string some one minute videos together . But the next step will be say , okay , now let's generate a whole tv episode based on these characters and you can render those characters in real time .

That will be the next big step , I think , in terms of what we're going to do with the ai and how it's really going to change fundamentally change entertainment .

So you can imagine at that point you're not only having um , you're not only having these amazing video and video games and immersive movies or tv episodes , but you've got to imagine there's going to be kind of these ai personalities . So no longer are we limited to just the humans we have lying around . Now we can create humans out of our imagination .

What should they look like ? I think that'll be fun as well seeing what sort of crazy humans we're going to create that are not even real . But we always like that human connection right . We always love interacting with real people . We like the possibility of actually meeting them one day .

So I think we're never going to get rid of human actors or humans involved in this process and even with these tools , it's amazing what they can create and the images and pixels and audio bytes they can make . But still , we still love the overall idea of human creativity and that idea that we are creative beings .

We like being able to make things , we like having this imagination . So we have these ideas and this imagination and ways of stringing things together that the AI is never really going to be able to cope with . It'll be able to do certain tasks , but we'll still need something to kind of guide it and set the direction and work at where we want to get to .

So I think we're in a really exciting period with AI .

I think we're just at the beginning of this journey and learning to use these tools I think will be important going forward , because it'll be just expected that you know how to use AI to do things , because really it's much more right now , like a force multiplier , so you put some effort in and you get a lot more stuff out of it than you put in , and so

it means you can be much more efficient . You can get much more done . Like most technology things , it enables you to be more efficient with your time and get more done than you would have done before . So I think we're in a really exciting time , elias .

If they say that , I know they have altered some scenes . They even changed some dialogues and it looks pretty good . There's only a few that looks a little weird , like half moving , a little pixelate , but but you gotta start somewhere . Yeah , that's exactly right . That's how you reach progress .

You gotta start somewhere , polish the errors and add new features and polish those errors until you get the best product possible . And I'm sure evolution is gonna keep going on and on and on . I actually like to be involved with that . Make my sure I can make my own um show with that . So I'm gonna have this person , this person , look uh latino .

This one's gonna look occasion I mean , you know this one's gonna be . You know some women in there and how they're gonna act . Half machines act at different personalities . This was a smart aleck . This one is more of a calm , philosophical person , very boring , gets rejected .

They want to go with this person because this person is more charismatic , even though they have bad ideas . Since this person's charismatic , they have influence and , let's be honest , influence overrides logic . That's why sometimes humans do stupid things . That's right . So that's all I'm gonna say . Uh about that .

I mean , I'm very , very excited and there's already so much art going on with ai . I mean that's , that's already been the thing . Some of it very good and some of it very weird , that's for sure . Yes , I mean .

I mean , if you try to say , of course you can't do anything , copyright , because I'll be at the beginning , you could you say , oh drum , you superman . Oh , it was like superman . Oh , copyright issue . Now they're gonna give you something pretty similar to , and they might do a couple of things just to make sure that they don't get sued , and all that .

I think someone trying to prop okay , create me a superman . It looks like a robot with a little bit of a very generic looking cape . I was just flying through this up , so yeah , it's a great time it really is , and people try ai , don't be afraid . Don't be afraid .

And if you master it , it's gonna give you opportunity to the big bucks , and so that's what I'm gonna say about that . The only way you're definitely gonna be replaced is by saying I don't want ai . Now I work with ai . Okay , the company's gonna say eventually , bye , bye , okay , you want to be replaced . That's the easiest way of being replaced .

That's a fast track for being replaced . Okay , I'm gonna keep my , I'm gonna zip it down and uh , ian , do you have anything you want to add ? Before we wrap this up and do the shameless , plug .

We're in a time where experimenting with AI and enabling you to do things you couldn't do before at a cost that is unbelievably cheap compared to what it would do normally is we're just in a great place to experiment , try new things , get better at what we've been doing before , reach new audiences and enable us to reach our audience in a new way .

So I think it's a great time for us .

It's a good thing . I'm proud to be in this train . I'm proud to be in this podcast AI enhancement train and I'm going to continue to ride it as long as I can . I'm sure you're doing that as well , so I could definitely speak for you on that . So let's do that shameless plug in . So you go to pulse podcastcom .

That is p-u-l-s-e , p-o-d-c-a-s-t-scom , don't forget that . S it's plural pulse podcast . They do more than one . That's a good pulse podcastcom . Okay , and I'm going to put that link into the description this episode , of course , and I have a little introduction of Ian here . He's , if you want to create so are you the ? CEO , by the way .