Mad Men

On this week’s “Mad Men” edition of Political Traction, Amanda sits down with Dennis Matthews, an advertising and communications expert, who served as the former national marketing lead for the Conservative Party of Canada and most recently worked in the Ontario PC war room as a senior advertising adviser. The two will discuss the use of digital and social media advertising, Bill C-76 and the implications the new legislation will have ahead of the federal election. Then, the two will go head to head in this week’s rapid fire round with off the cuff thoughts on topics gaining traction.