This is Kyle Bondo, and this is Timothy, Kim O'Brien. And you're listening to Pod Rec, the podcast that helps you navigate to the ebb and flow of the podcasting industry. Hey, and welcome to another episode of Pod rack a corporate live from the Germana community college in Fredericksburg, Virginia. And we just finished yet another meetup. In fact, this meetup in particular
was an important meetup. This was our second year in a row of doing meetups at the Germanic community college. In fact, we have done somewhere in the neighborhood of almost 20 maybe I think it's 20 now, meetups of providing people free podcast education here at Germana. I mean, you cannot, you know, believe the ability that we the the amount of work and effort and time and all the things that go into doing something like that. That is just something that is really, really kind of cool.
I'm getting a buzz from me. I can't compete just for you. Everyone gets a buzz from b very, but I I think I'm getting a buzz just because it is my voice. It could be the room. Maybe it's my microphone. It could be a microphone. The microphone is kind of jacked up I don't know. But, I mean, you do have the ATR 2130. It is a good microphone. Samsung Q2U this time.
We're just changing up the microphones a little bit for just just to check it out and see how it is for you folks out there. So your voice sounds awesome. I'm liking this microphone. I really am. So, yeah, we're we're celebrating 2 years here doing the podcast
meet up at Germana Community College. A wonderful Community College right here in Goodwill, Fredericksburg, Virginia. And we definitely want to thank them for allowing us to utilize this space to meet up with other folks that are interested in going into the podcast realm. And actually, you know, meeting our public end in having a bit of a communion, you could say, with them. And
in this evening, we had We had planned on 1 thing, but something else happened. We had the we had an accident or, like, say, a a happy happy accident. Not happy. Bob Ross. Happy accident. Bob Ross happy accident. Because we know that I'm the Bob Ross of Arts Podcasts, and this was definitely a happy accident. So Kyle, you were going to teach us all about, you know, the fundamentals of a podcast launch. I was. That was the plan, and then no 1 showed up. Well, initially, we had no 1 showing up.
It it it's this is what happens. And then we had our good friend show up Preston who runs his own podcast. He showed up with his wife and we just started talking and We didn't even get into podcast long to really -- No. -- punch. In fact, that's kind of the cool thing is when you have a a very intimate grouping,
you get the ability to talk about things you don't normally talk about. Then I think in talking with Preston in particular, but I mean, he's on episode 6. So he's a he's a newbie. He's a baby podcaster. And he is experiencing all the things that we've I guess, you could say, we've forgotten
about some of the things that he's experiencing, which is kinda cool to be reminded of that stuff. But inhearing his struggles and going, oh, I know the solution to that. Oh, I know the solution to that. Oh, I know the solution to that. Oh, I'll add some new 1. I haven't heard that 1 before. It keeps us on our toes and, you know, reminisce a little bit about where we've come and where we've been. It was really kind of AII think it was educational on both parts.
Absolutely. I learned some cool stuff. Well and he came in not knowing he had a problem. That's true. And once you go into a little bit of that, what what kind of problem did we we exposed for him just by exploring his podcast? Well, it's funny you mentioned that, Cal, because you next month, I'll be leading the talk, and we're gonna be talking about how your podcast looks into a podcast ass. You're gonna sneak peek right now. Get a sneak peek right now. You're a pod rack.
So what I was doing is while you and he were conversating, and I believe that is the the go to word today's conversating. So -- Okay. -- I get 2 points for creating the word. You get a point for every time you say the word. It will have our sentence be counting that triple words, gravel score. There you go. So while you 2 were conversating, another 2 points for me. Thank you very much. I was looking up his podcast and podcast and found something interesting.
I thought I was typing it in wrong, and I had him look at it. And it was a different podcast with the same name
run off of a different podcast host. So the other podcast was being run off of Anchor, and he's getting his run off a buddy of his that has their own network. And I believe they're going off speakers -- Right. -- media host. And we thought for a second there there might have been like an extra word hiding in the RSS feed or some kind of like special thing. Turns out, No. No. They were the exact same name.
Now let me let me say that 1 more time. They were the exact same name. I didn't know that was possible. Yeah. That's well, and that's something that, you know, I I whenever I'm looking for a podcast name, I look too stray away from that. Absolutely. As a matter of fact, you know, some of the podcasts that I was going to do,
that's the first thing I did is I you know, Google searched everything, and then I went to different podcast apps and searched it And if it was there or if it was close, I said, you know what? No. Thanks. Not not even I don't want the confusion.
Yeah. And he has the confusion, but he doesn't know it. And it's a good thing that we were here to talk to him about it because he wouldn't have known about it. Why would you look in a different podcast app? The talk that we're gonna have next month is gonna be dealing with apps and what some apps do, like, with Google Podcasts. Now my season 2 for KD0I podcasting has pictures that I refer to
in the podcast. Now I covered myself by saying, hey, listen. If you can't see it in your podcast app, go to the website in the show notes you have the pictures. So I covered myself with that in every episode. But let's say that you're a person that likes Google Podcasts and you don't wanna go to my website for whatever reason,
You're going to be out of luck because I'm referring to these pictures as part of a project that you cannot see. And there's nothing you can do about it. It's Google Podcasts app. It's not my app. It's not Tim Brian's app. And you can't see that. And some of the other apps are like that where you are not gonna be able to see the the stuff.
Some of my some of the apps have my old logo in it. Now in season 3, I talked about, hey, we're starting a new logo. This is why this is where we're going with it. So if you started off in season 3,
you saw the new logo. You didn't you never saw the new logo, but in some of the apps, it still has the old logo in it. Such as pocket casts still has, I think so as my old logo in it. I turned off my phone, but, yeah, still has my old logo in it. Now I was just thinking about the the yacht you could buy if Google Podcast App was your app. I was just thinking, like, that would be the party boat. That would definitely be the party boat because we'd have some jacuzzis. We'd have a pool on the yacht in the middle of the ocean.
Absolutely. I mean, them just thinking about that off the coast of Barbados, you know, it's nice and warm outs. I'd like to make myself. In Jamaica. Let's go in Jamaica. Go on the land. I hear there's the rum is good there. The rum is delicious. But you're you're absolutely right about the these these apps. And I think I think what you're you're stumbling onto is that there is an opportunity forming for people who who are in the business of of helping you optimize your podcast. And people like
Matt Pasey. Matt Pasey runs a podcast called podcast me anything. And he's a consultant, by the way, Matt. Hunter Brooks, that
that's right. Hunter Brooks, Matt. You heard me? You heard me? Hundred dollars. He's up to 200 dollars you, another 50 bucks, and you can get him audit audit my pod audit my pod test. Is another 1 of his, and he also did cause cast or cause pods or whatever it was. I think there was It was a naming issue he had to to deal with. But there's where he's doing, like, nonprofits, podcasting for nonprofit organizations. He's got his myths and all sort of things. But 1 of the things he really does is this consulting thing.
And a thing in the consulting world is what's my podcast look like? Out in the world of where listeners live. And the thing that we learned about with with Preston being here today was there are some apps I haven't even heard of. I mean, we did what podcast go. Podcast go is an app that I guess, it's free for whatever you can get the premium version. You know, it's like in the other app.
The thing with podcast go is, an hour ago, I didn't know it existed. Don't know what my podcast looks in it. It looks like in it. Now, how many people are using it? Well, way more than you think. And if it's enough and it looks weird or it's it screws up your show in some way that maybe you could fix with a couple little things. That's that's valuable information. But what's the 1 that we talk about the the thing we we got we kind of arrayed the very end with Preston.
We learned that there's another show out there called the same thing in his show, like we said at the very beginning, Civil Defense Radio. Mhmm. The Anchor Show died. It podwrecked -- Yeah. -- 20 18. It's dead. It had 2 episodes, and then it was done. Mhmm. Yet, anytime you search it, Boom, that guy pops up. On PocketCast, Boom, that's the only show that pops up. His show doesn't even pop up in PocketCast. Why? We were kind of
a mystery. We looked it up in in Apple Podcasts, iTunes app on my laptop, turns out the exact same name of the show, The ID was different though. So Apple allowed a show to have the same name but gave it different IDs. That's weird. Mhmm. But if you didn't know that was possible, you would be in a world of hurt, especially if you linked to the wrong ID
or you found out that your target audience used 1 app and your app doesn't even show the pockets. See what your target audience fine. Mhmm. Just imagine the amount of landmines you could avoid. And I think that's the the whole conversation we had was the landmines of you know, he he revealed that he doesn't actually tell his his dot com of his website. Or his email address, and then he goes, oh, they go they go to the website.
Well, we know from from stats and, you know, in Pacific content, people like that,
that not a lot of people go to the website. Yep. So you're you're not revealing these kind of things or putting in the show notes. Now the person said, oh, yeah. I put some of that stuff in my show notes. That's a good thing. Mhmm. But As we start to build this redundancy, the redundancy starts to get is more apps come out and more different ways to listen to podcasts come out, the totality of the things you need to know to understand how your listener's even finding you becomes overwhelming.
And that's when you call a guy like Matt Patsy and said, hey, help me with my podcast. Right? But that's really kind of the way that there's an industry 3 almost being formed of not the people who produce your show, not the people who help you design your show, but the people who help you optimize your show. There's an optimization niche forming. I don't think I think a few people see,
but I don't I'm not too sure whether or there's money there? I mean, what what do you think? Do you think there's money there on podcast optimization? You wanna be the Tim, the tool man podcast, Taylor? You know, I've been called a lot of things, Kyle. And Tim, the toolman is 1 of the things I've been called in in the podcast. Tim, the audio engineer thought Tim the podcast optimizer -- Yes. -- the TPO. It's like a Optimus Prime or something like that.
I love it upped. Optimize or Tim, the prime, the 1, the breaker of chains, the father of dragons, twin dragons, Well, and that's a Game of Thrones thing that I have never seen an episode of. I know. What? We're revealing Huron Project episode 19. Yeah. Winter hasn't come here because Tim's never seen it show. So spoiler alert Everybody does.
Hey, I like that. That's my kind of show. That is your kind of show. It really is. There is no such thing as plot armor to, like, the later seasons, you know. It's just everyone's my favorite character. Oh.
0. And it's dead. That's my favorite. Oh, he's dead too. Dang it. Does that correct, Ty? Yes. Great. I think only 1 of my favorite characters is still kicking and I'm worried because there's, like, a couple episodes left and I just know. They're second and last episodes. So next episode, they they everyone there he's a goner. He's a goner. That would be the hound. Didn't hound as a goner. So It ain't gonna happen. I know. It hasn't happened yet. So The airing of this podcast, the hound is still alive, so that's not technically a spoiler.
Or is it? Where is it? I don't. It's half with the season. He might be dead. Right? To the earlier seasons. So if you haven't seen the whole okay. You know what? It's 20 19. You haven't seen at least the first 4 seasons of game of Thrones. It's it's art. It's over. Yeah. I know. And and I realized I'm a lost cause, and I'm okay with that. But let's get back to the point. But with just Tim the toolman optimizer -- Yes.
So, you know, we're we're we're gonna do the whole time travel thing or a fortune telling thing. So as far as optimization goes, if there is a way to squeeze money out of people, oh, it will happen. Because there is a new app out there called Podcoin. Alright? Where they pay -- To change people. Some effects still here. There you go. They pay people to listen to podcasts. Now it's like a cent every 10 minutes.
And you're gonna get up to maybe a if you listen to a lot of podcasts, I was doing the math in my car. To get like a 20 dollar gift card and you're getting paid 10 cents a minute. You're actually getting paid 20 dollars for, like, 50 hours worth of work. Now does that mean you have to listen to it at 1 x speed? Can you listen to it at 1 point five's. No. We're exactly five's. No. 1 of the speed. He's the author intended.
Exactly. Oh, they're getting ready to change that. But if you let's do it at 1.5 or 2 speed, then you earn half the amount. I hear a lot of the old timer podcast people saying going, oh, yeah. They're not gonna like they hear that. But sounds like a gimmick. So it it is a gimmick, but it's a way to get money off of people. LUMINARY, way to get money off of people. Pocket guests. There's a ton of free apps out there, but they charge 4 bucks. And guess what? You and I bought it. Yeah.
Pockets cast is a big episode for another time. But here's a here's a teaser that I pod to that episode. Hey, pocket cast. Fix your app. Yeah. Just put it back to where it was. We were happy with it there. Yes. Yeah. I would definitely like to go the way back machine on the pocket cast. Now go back to version whatever that was before you broke it Yeah. And and you can keep the 4 dollars.
Yes. Exactly. You can give us a hundred, but you can keep the 4 dollars that we gave you initially. I'm just telling you, bugic acid, you are creating traffic accidents because you added too many features. Yeah. Yeah. Yeah. Yeah. Don't give us too much stuff to do because we will screw it up. I don't wanna have a PH HD to work my app. Well, Etsy, and when you show somebody podcast, you show a brand new person how learning about podcasts.
And and we talked about this at the previous episode. If you show them podcasts, that's a lot of stuff that they don't need to know when they're first listening to a podcast. You show them Google podcasts. It's a nice, clean, simple design. And that's perfect for somebody that's brand new. If they wanna get fancy, fancy, and do a bunch of other crap with it, there's, you know, programs for them, there's apps for them to do, and then they can go into pocket cast and do all that craziness.
But you don't wanna show a brand new person because I show Preston Podcast. And I showed a freshman pocket guess. And he he his eyes got really big, and he's like, and you you you totally scared the car out of it. I did. Because I showed up how many apps were out there and I said, this isn't even all of them. The guy the guy is like just getting used to a microwave. You know, power,
timer, start. And then you whipped open the space shuttle control panel on him. And he was like, oh, what is this? Throttle up, fuel booster -- Oh, man. -- that was pass it on. Yeah. 1.21
gigawatts and he was done -- Yeah. -- just fried his brain. Exactly. That's what I do. I'm almost like that. What what he did see was something that I think we he really long gone to, which was his show wasn't there. Yeah. He was like, what? And then you go and show them how many downloads PocketCast has in the Google Play Store, you know, because more Android guys. Right? I'm sure you can -- Yeah. -- you can get pocket guys on the iPhone. Right? We're not hating on the Apple people. We love you Apple people too. We just happen to be Android people and, you know, and we're right. And
And if you're angry like a nights templar, that that religious war. Okay? And that's patrick at gmail dot com. Send your heatmail. And there's that to at Tim. Yeah. Subject client care of Tim. Yes. Tim and put your apple hate there. I I love both. But I'm a Linux guy. So, you know, I I stripped the I don't have to I'm like Switzerland. Oh,
no. Actually, you know, I I as an IT guy, I have to learn all of them because it's my force you have to. Right? Right. But again, he saw something he never seen before, which is an app that heavily used and very popular. In fact, we even showed the lips and stats from pod the pod fest in Orlando a couple months ago that a lot of people use this app.
And it's enough people. For me, you're starting out. You know, you're like, you know, hey. Take down those. Wahoo. Difty. Wahoo. Right? Then you find out there's an app that you know, 1200000000.0 people use and you're not in it. You go, oh, what? And then on top of that, you're paying people to help you produce your show who also didn't tell you that.
That's a red flag for me. Exactly. And I think that was an eye opener for him. But the cool thing was is he got his eyes opened. And that's the optimization thing. I think I'm talking about here, the Tim, the tool and optimizer thing, where where there is there is something there where people can say, you know, it's almost like almost like the it's almost like the other end of, like, podcast rodeo -- Mhmm. -- where you get your show out there and people
podcast music or what's what's Matt's other show or Oh, cause pause. No. The review 1. He doesn't do a review show. Yeah. Like, he'll he'll listen to your show. Oh, audit my podcast. Yeah. Yeah. That's 300 bucks to Matt. Right? Hey, that's a free audit my podcast to you guys. Oh, I like it. You know, there is a a steak restaurant here in town at Fredericksburg, Matt, that I would love for you to take me to. 9 9 01:32. There'll be a hundred bucks, a hundred 5. That's a that's a Sedona's.
Sedona's with that. Oh, okay. And fried steak, a little bit of broccoli. That's right, Matt. Come on to Fredericksburg and we'll treat you right. But you're pig. That's a
that's a joke for another time. Mhmm. But realistically though, you think about it is, those kind of shows that review your podcast and tell you that, oh, you're you're not Sound on quality is not good or or maybe there's these music too long, or you didn't introduce your show or or, oh my gosh, you know, you really need to learn how to use a mixer. Those kind of things. Right? Those those format things.
The flip side of that is your shorts, your show your show art is too busy, too small, isn't right? Your name is the name is 15 other different podcasts. The same name you're lost in the crowd. It's the you're not on the top 15 apps. It's almost an oh, I hate to say this word. It's search engine optimization.
Only for podcast. So is it podcast engine optimization? Is it PEO? Do we just create a new term? We just create a new term. We and we're You heard it here. We're copy writing it, so no. But not be writing in 20 19. That's right. Podcast engine optimization. Mhmm. I don't know. I need some need some work. I like, you know, PEO. Podcast viewing out to be some PEO. I think we're we're we're playing with it. We we're on that term too. Yeah. That's true.
But my point is is the the there is a visual component to podcasting that podcasts ignore. A lot of them ignore. How do I know this? Search anything on pod on the podcast and look at the first 20 show arts. How ugly are they? How stupid are they? How you mean can you even tell what they are? Some of people change it every freaking show. I don't understand that. It's like, you know, keep keep the old every episode has to be specially Yep. Okay. I'm picking on you. But
but every episode is special. Your art is the exempt from that statement. Right? No. No. No. No. You're doing a you're doing a podcast. On on some very specific topics. A lot of times,
you need the the show art matters. Mhmm. I think what's happened in this in the podcasting world is it's almost too much because the brand has to be on at all times because you're in so many places, you can't possibly manage the brand well. You need some consistency, you need to simplify it down. People aren't looking at what their short is. They put their giant head on there. And then say, oh, the claiobando podcast. And no 1 knows who the heck that is or the mister pickle show, you know, no 1 who who, you know, unless you're, you know, you're the Mike Solo hour. Right? You know, unless your your brother is Han Solo, that doesn't work for you. Yep.
So there is this emerging podcast designer podcast optimizer niche I think is forming in between audio engineering and show optimization and show production. I I see it forming. There it is. Well, it has to it it's a nice fry out there because -- Yes. -- you you can have a fantastic sounding podcast. You can have beautiful show. I had beautiful notes show notes in it that has wonderful SEO in it. You're as soon as it goes out there, it'll be, you know, searchable, and it'll be fantastic.
Here's the thing. If nobody can see it, or if they see it and they wanna throw up, they're not gonna listen to it. No. They're not. I I found a new term. Podcast reliability engineer. We'll PRE. The pre. This is the pre that you put out before the post that you're doing while you're doing your pod. A pre post pot. I'm Matt Pasey, and I'm a pre He does a mess on like that? No. He does not. He's got a very some milk chocolatey voice. 400 dollars, Matt, just saying. It's
a very handsome man. This is the in fact, this show should probably be titled, Yo, Matt Passy. Where's my steak? Where if my money at, Matt? This is like a infomercial for for Matt's stuff. But you're yeah. You're absolutely you're absolutely right. This is I think this as this the triad is there of optimization. And in this discussion we had with a new podcaster,
some of the landlines were immerse like, what happens if you find out that your show is named the same show? Yeah. What did you would you Well, I What was the recommendation do you think was was the best strategy for him? I think the best strategy for him since he has so few episodes out he's only got 6 episodes out.
So he can go back to each episode and change it up a little bit. He he's gonna have to go back in his RSS feed So we we told him, we said, you know, do your civil defense network with Preston? It's already in a show art.
The answer was already there in front of us. We just opened his eyes to it and said, hey, listen. If you change your name to this, which is still your name, because I know in some podcast apps, I have to show I have to search mine by I can do KD0I podcasting, or I have to do KD0I, or I have to do Timothy Kim O'Brien, Yeah. Or I have to do Gagopod in order to get the show. Okay? You gotta play around with this stuff. You gotta massage this stuff. Massage your message. Massager search engine.
So that way you can find the show, as Dave would say, hundred bucks, Dave. And That'd be Dave Jackson award winner. Call a fame award winner. School of podcasting and asset podcast coach. Dave Jackson. We just gotta make sure we're getting a hundred bucks. For all of those Get all hundred bucks service with all that. That's right. But but you you really need you know, that's that's the solution, I gave him. It's gonna be a little bit of a pain in the butt right now. Guaranteed.
And if he's having he has somebody else kind of doing all that stuff in the background for him. So he's not actually doing it himself, but I think he's gonna take that back to his producer and go, hey, listen. These guys found this flaw in it. Can we change can I have you changed this? It's probably a good thing because if you're you're paying for a service, you should definitely get your money's worth number 1. And there's also a a secondary strategy there too is he could he could realistically
do nothing. I mean, that then what's what's what's you know, the band rush day all the time, you know, sometimes not making a choice is a choice kind of thing. Right? He could just go forward. Produce next hundred episodes of that same thing, struggle with some of the apps not being able to find him right away at some point at some point that it will tip. Yeah. Because that show out there that's PodDirect only has 2 episodes. At some point, it will just keep on plummeting to the bottom.
He might overcome that simply by being around longer. The longevity and the consistency of his show might overcome that. However, it's not a guarantee.
No. The algorithm sometimes I mean, like you said, in pocket cast, it still shows you're the show art. That you changed almost a year ago -- Mhmm. -- because PocketCast does some weird caching stuff with Show Art to try try to say bandwidth because on mobile phones kind of thing. There's probably a way to fix that. There's probably, like, some obscure forum post from, you know, GBGB147.
Say, oh, hey. If you do this click, click, click, click, click, and it goes away. But, I mean, every listener has to do that. That doesn't make any sense. Right? Mhmm. That's probably so that's 1 thing you could just rely on the just being a better show. Sure. Could that work? Sure. Absolutely. But but the the the thing of it is is that I'm a new listener. I don't know better. And there's always new listeners
every day. And here at Germana, we're listening to the vacuum cleaners go off because It could be a buffer. It could be a floor buffer because that's what we do here at Germana at about 10:00 in that. That's right. Germana community college is a very clean school, nice waxed floors, and vacuum carpets. In fact, I think their custodial staff is by far some of the best in community colleges
by by far every community college I've ever been in in at 10:00 at night. Never had a staff like this. No. These guys are awesome. They're really helpful. They don't they don't, like, pull guns on you or or think you're trespassing or anything. No. They they let you do. We we've been here since till, almost, like, 11:00 a night sometimes. Yeah. And they, like, you know, have a nice evening. Super nice. So, yeah, that's our our fellow neighborhood custodial engineer in the background.
Taking care of business, So Which is cool because I think we're we're right right at the end there. I think think so. Think we kinda beat the dead horse. I think what we've established in this episode is, 1, You you do not know what your show looks like on everything. No. And there are people out there who can help you do that. And there are people out there who could create a opportunity
that would be commoditized by being the ones who figure out how to do that. They can go find out every app. They can go have multiple phones and multiple tablets and desktops and know all all the configurations. Once upon a time, These used to be the front end browser people. You know, what's my website look like on IE 5?
And then NetScape and Firebox and Chrome and Safari and all those apps. And then and then what happened? Mobile phones came out. And then we had to do, you know, what's my app look like? On the Samsung browser versus the iPhone Safari version, whatever browser. That's right. Those people exist and what happened? People built software's a service solutions that you could then go and launch every browser under the sun to see what it look like. So you could either
with regression tests -- Yep. -- just find out. I was like, well, we don't support IE 6 anymore. All those days. Remember those days? IT people? Podcasting is gonna have the same problem. It's the same problems over again just in a new media. You're gonna have to figure out why what all the apps look like and how you get your show on there and how the show is getting getting There we go. My conversation
How the show is getting to the app? To the app because you find out in the background, it's that, you know, oh, a world a political app. Now we pull from Apple Podcast. Yeah. You're really sneaky. Right? But, hey, the API's out there. Why not? Yeah. Hey, bro. Don't fix it. Some are their own animal. You should know what this stuff looks like, especially, you should know what your listeners are using. Mhmm. Now that gets into our final point. And this is something we learned from Preston is
is not all stats are created equal. No. They are not. And looking at that was kind of an eye opener for me to see some of the stats under the hood. And I don't wanna I don't wanna out anybody of of what those stats came from and what they did. Let's just keep that anonymous.
But it's finding them very helpful. No. They they said downloads versus listens. And I wasn't too sure how you could know of a listen unless you're running it through your own player. Mhmm. And I think that's what he meant. I think there was a download probably from an app downloading through apps, and then there was a listen from the website itself. Yeah. Which is cool at episode 6 -- Mhmm. -- to get to understand those stats. When you get to episode 20, I don't know if that's the that cool thing. Not that for you. Because then what apps do you what answer get me my stats? If it's a thing where a listen is from your website and a download is from an app,
Okay. Well, you're gonna have because there's more apps out there, you're there's a good chance that you're gonna have more downloads from apps because Like we said earlier, people aren't going to websites as much as they used to. What's the IAB standard for what is a download and what is a subscribe and what is a listen and what is stream and all that other stuff. Mhmm. I think the the the thing that will come from that is is you're gonna have to have a service that understands
what IP address equals what app. Yeah. So you know what your audience is using. Mhmm. Because if your audience is using an app or Maybe not using that. Maybe that's the maybe that's the secret. As you go,
they're downloading from these 5 apps but not these 35 other apps. Why not? And then you go look for your show in those apps and find out, you're not there. Exactly. And that's when you discover, oh my gosh, I have a alienated myself from 35 other possible listening choices because I didn't do the due diligence or hire someone to do the due diligence to optimize my show correctly. Case in point, He said he was in iTunes or not iTunes in iHeartRadio.
Yeah. And he was not. No. Now that just means maybe just hasn't, you know, got there yet, and it's still kind of processing. Maybe the paperwork is still in the mail kind of thing. Or maybe it's not. These are the kind of things that optimization checklist would would find for you. Exactly. And you wanna be in the big ones. You wanna be in, you know, obviously, Apple iTunes. You wanna be in iHeartRadio. You wanna be in Spotify. Gotta be in Spotify. I knew you wanna be in Google Podcasts
because that's the simplest and easiest 1 to utilize. Stitcher tune in. Yep. I mean, these are these are the the top bit, but it's it's it's a big chunk of the iceberg, but it ain't the whole iceberg. No. No. So these are really cool questions. And when you hear someone who's new, ask you these questions and show you these questions and you start researching this stuff and looking into it and realizing that Tim and I,
we don't know everything, and we learn some new stuff. We learn like, oh my gosh, this optimization thing is a rural is a problem. Yep. Because then you start going, well, if his show didn't show up in XYZ, maybe my show didn't show I see. Well, that's why we're doing the that's why we're doing the talk in next month is we have a lot. I went through all these apps to see what mine looked like and what I had to type in.
And Is this a spoiler? Are you gonna give us a sneak peek? What did you give you a sneak peek? What did you discover? Well, podcast 1. 0, we're not podcasting. And more than likely, if you're listening to the show, you are probably not in podcast 1 either. If you can't find a show, podcast 1, you probably aren't listening to our show. Right? Well, exactly. If if if that's the 1 that you're on,
you're not listening to We've rectified that. It's it's kinda like a couple months ago, I discovered that we weren't in radiotopia. Mhmm. And I I did or not radiotopia. Radiotopia. Radio FM? No. No. Radio public? Radio public. That's it. Radio public? You were in radio public. Yeah. And so how how hard was it to get radio public? Not hard. It took 5 minutes. Yeah. Putting your show, verify your RSS feed, About your uncle. If you don't do that,
you're not gonna be in radio public. You can't fix what you don't know. Bingo. In podcast, reliability engineering. Mhmm. I like that 1 right now. Podcast -- Pre -- search to optimize your post pod. Podcast visualization optimization. Oh, that kind of rhymes. Pivo. Pivo. It's kinda like Vivo. It's very Vivo. With it with the good. You know that? You know that? You know that? We're gonna be playing her. If you wanna podcast, you must optimize
Okay. That doesn't quite roll off the tongue. That's going into the Christmas catalog show right there. That's right. Yes. But III hey, Kyle, we we had a great conversation. We had a wonderful guest coming into our meet up tonight. And we're looking for more meetups and to talk with more of our listeners
and to want a change of venues month. Right? We're going to a library. We're gonna be in a library. Didn't know they still had those. Yes. They did. Okay. Quite a few. Thank you. I like that. I love books. Books are fine. They used to work for b Dalton back in the day, which is the great grandfather of Barnes and Noble for you kitties out there. Wow. There you go. And Bob's your uncle. Bob's your uncle. Sweet. So for our for our theme, then this time is, you know, talk to the newbies.
Talk to the newbies outside of it. Yeah. They they are going to come up with questions or situations that you thought you'd already dealt with. And we came, you know, we came up with a new 1 here that we hadn't really dealt with It was on our horizon. It's on our periphery, but we hadn't really dealt with it until we sat down. And tonight, we helped him and we gave him options to fix his show.
That's totally up to him. Yeah. I'll absolutely see. He's got full control of his show. It's it's his ball game whether or not he wants to take that advice or not. But you're right. The the conversation inspired some thinking that not only do we thought it wasn't a problem,
But we found out that when it comes to people who are first earning podcasts, that these are things that that they don't even know to ask. No. You don't know to anybody else if you don't know. Yeah. And so I think this is a it's a conveyor. I mean, it I think it really got the juices flowing, which is something that we've been kinda we had looking for. Absolutely. Very cool. So Yes. Thank you for listening to this live from the Germanic community college episode of Pod Rec just after the Virginia podcasters Association meet up. Brought to you by Gaglopod.
So thank you for listening to Pod Rec. This episode has been very, very personal for us because we got to actually speak with somebody that we have been communicating with in person at our meet ups for a few months now. And we want to invite you into the conversation. So by all means, hop on to the website at podrecht dot com or you can email us at podrect at gmail dot com. We even have a Patreon website. And if you go into our
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in order for you to have the best podcast that you can have. Thank you, and we'll see you next episode. This would be a repository for effect, which should be a domain name and a URL and a podcast you created. I'm gonna work on that. This podcast is part of the Gagapod network. Find more podcasts like this at gagapod dot com.