Hello. This is Kyle Bondo, and this is Timothy Kim O'Brien. And you're listening to PodRacks, the podcast that teaches you how to survive the podcast industry. Hey, Tim, and welcome to pod rack. We're taking her to talk about Google podcasts. This is like 1 of those nuclear topics where everyone is everyone has an opinion about it. What the heck is going on with Google is too late for Google to be in the podcasting space? Or are they just arriving just in time? Or is Google arriving
in Google time? Where they show up and just kind of take over the thing. Well, if you think about what Google Podcast even is, back in June of 20 18, that's when they launched their stand alone podcast app. Now, they already kind of had Google Play Music, but Google Podcast was their app. And it was their app for podcasting that you could go and actually do some subscriptions and listen to all their player stuff. In the actual Android app itself.
Now, what's the problem with that? Well, the problem with that is Apple Podcasts listening is 5 to 1 or Android. So you're looking at this behemoth Apple, which has a an app native to their operating system called iOS. So it's a native to the operating system. Versus Google, which has an app, that you have to go find. That's a very different very different model. So when you have Apple Podcasts accounts about 50 to 60 percent of all total listens.
Google podcasts right now since June, back in June, so 6 months ago, really only counts for less than 1 percent. We're like 0.9 percent of total listens. That's not a lot. Now in the grand scheme of things, depends on your perception of what what 1 percent is of the total number of 600000 podcasts or so. But When you're looking at Android compared to Apple's iPhone, now you flip the tables.
Google is a 55 percent of all US users are using Android, Android OS, where 86 percent of the world are on those phones. That's huge. And yet, when you look at podcasting, they're less than 1 percent. So what gives Tim? Why doesn't anyone use Google podcasts? And that's really kind of our topic for today. Mhmm. Well, Kyle, I it it's a simple thing. People don't know about it. Now,
you know, I I'm at work all day and everyone knows me. Hey, it's Tim. The podcast guy. He's gonna talk podcast, you know, till we're blue in the face. And, you know, if somebody pops in with a iPhone, like, hey, if you heard a podcast, if you want we wanna listen to my podcast, Fantastic.
Give me your phone, and I'll show you how to, you know, go in Apple, you know, Apple Podcasts or iTunes or what have you. And people are very familiar with that. It's it's been out for years and years and years and years and years and people have grown to accept it.
So much so that Apple doesn't have to promote it or anything like that. Now I wasn't around when Apple Podcasts in iTunes, in all that kind of just, first came around, but knowing Apple, they hype all their stuff initially, and then, you know, and kinda and becomes legendary.
With Google with Google podcasts, you know, that the word with that, I remember spreading all through the podcast community, but there was really nothing out there that I saw that was aimed at the listeners and there's nothing aimed at the general population that is outside of podcasting that hasn't heard a podcast. You know? We've got 55 percent that have, you know, heard a podcast at least, like, once a month or whatever that's that is.
But you you you know, you you got 55 percent that have heard about it. But then you get that 45 percent that have never heard of podcast before and nothing that I could see -- Yeah. -- I could be wrong. Email me if I'm wrong at pod rect at g mail dot com. But you're not wrong. The industry sources are saying the exact same thing you're saying that there is no energy behind this project.
That Google kind of let this out and then sat on it, didn't really put any kind of effort into it. Now since June of 20 of 20 18, there have been several conferences. In fact, podcast movement had a Google podcast rep there. I think his name was Bill. Actually, that's not his name, but but like like as like you have 1 guy show up to the biggest podcast in conference there is in the United States. And he's he's kinda like, you know, help him here from from Google Podcast.
That's not the same energy that you get to see with with Apple, do you? Yeah. And and, you know, I'm with full transparency, I have Samsung Note. The 1 that doesn't explode. Same here. Same here. We're both we're both Samsung guys. Yeah. Hundred bucks a day. Exactly.
Hundred bucks Samsung. But the thing of it is that, you know, Apple, I will I will tell them this. They know how to market it. You know, they get people waiting you know, outside their stores for their watches, for their phones, for their, you know, iPads and all that kind of crap, you know, it's like, you know, a blockbuster movie back in the seventies and eighties back in the day, but
you don't really see that with Google. You don't see it with Samsung, unfortunately. But you you don't see that with Google products. You know, I I I don't remember a whole lot of people going crazy over Google Docs. Or Google sheets, you know, and nobody goes crazy over that. They I think they be grudgingly because Google Play was such a a piece of crap. I remember when I first got into podcasting and you were telling me, hey, you gotta get on all these, you know, directories.
And I remember Google Play, and and I got on that. And that was just it was frustrating. And I was I was a podcaster. I was frustrated with Google Play, because I wanted it to work, I wanted to use it, and it just was not intuitive. And now with Google podcasts, now that I've had a a couple of different players that I play around with. Now on my on my phone, again, full transparency here, I've got pocket casts. And on my tablet, I've got a Amazon Fire tablet, a hundred bucks Amazon.
And that will give me 2 more tablets. I've got it won't play pocket cast, but I've got a podcast addict on it. Okay? And, yeah, I I get everything that I need you know, off of those players pocket cats had to pay 4 bucks with. And I remember you when you were talking to me about that, I was like, man, you know, 4 bucks for an app. I usually don't pay for apps. It was fantastic. And then when I saw not 4 dollars, I don't know. 4 dollars. Why
why pay for the cow when you can get the milk for fat? That is true. That is true. And I'm kinda prolific that way too. I have cast box. I have pocket casts. I have Google Play or Google Podcasts. I have iHeartRadio. I have Spotify.
See what else my and podcast attic all on my phone. And I've I played and tried and used each 1 because each 1 has is a little different. Each 1 has a little bit of, you know, something better or something worse. I'm I've come to the understanding that pocket cast really kind of is the best of all worlds. And I I use that almost exclusively. But you're you're right on your hitting right on that that the 1 thing there that I think is the most important part is Google knows
that podcasting is a thing because they wouldn't have been they wouldn't have a project. They wouldn't be doing this. And I guess back in 2000 and was it 2000 and in 9 or so. They came out something called podcast or Google listens and that died. And then they had Google Play Music and I guess the podcasting piece is being ripped from that. And now they have Google Podcasts as an app. They know mobile is where the action is.
Because if you look at Google, but if you look at podcasts on a desktop versus podcast inside your phone. The experience is very different. It's not the same. It's it's kind of weird the way that Google has a the mobile experience versus almost like cali colonic context searching, where if I have a podcast and Google knows how to podcast on an Android phone,
I get a something weird happens. Sometimes the Google will go, oh, hey, that's a that's a podcast. Let me let me search that for you and show you some other podcasts related to that. So it's it they're kinda it almost seems like they're getting rated across the streams. They're getting close. But realistically, Google hasn't pushed this, they haven't sold this, they haven't marketed this, and so 1 percent it's almost like they've kind of organically grown 1 percent based off what word-of-mouth.
I think that's really what it is. So this is word about they took over 1 percent of the market with word-of-mouth alone. That that some people go poo poo, oh, it's just 1 percent. 1 percent they they released an app and now they own 1 percent of the market. What happens when they actually start doing some work? That I mean, a lot of people got it. I'm like, oh, no. They are too late. I don't know. I'm I don't know. I've I get I was a word guy. Now I use Google Docs almost religiously.
Same animals there. I used to be I used to have zip drives and little thumb drives and everything, an external hard drive. Now I'm a Google Drive guy. I'm starting to I used to be I used to be Yahoo mail exclusively Yahoo mail. Now I'm a Gmail guy, so I'm being eaten by the Google ecosystem. I'm not a Google Podcast guy. Yet. And and that's the thing, you know, and it's not marketed towards you and I and other podcasters out there.
If there is a marker for it, it's really for that brand new listener. It's easy for that listener. A lot of the poo pooing that we're seeing is, well, it doesn't have this, it doesn't have that. I've seen stuff in the Facebook group's And, you know, people want certain things that are just, like, why do you need to, you know, have it go this speed, it index this, it cross reference that. Why do you need that? Exactly. Listen
to the show. Listen to the content. If you're screwing around with other settings, the whole time or if you wanna screw around with other settings, then there's something wrong with the podcast that you're listening to, or there could be something wrong with you as a listener with all the crazy stuff that you want on it. You know, it's it's a podcast app. Well, that's crystal clear podcast. Ask crystal clear this question. I mean, even if someone does download the app. Right? And
does the app have everything you need to listen to podcasts? And the answer I think is yes. Yes. Yeah. It's got everything you need. It's got a player. You can do you can find out. You can search. It's got a search. You can search for a meeting except for some, like, exclusive stuff. You can find it on there. You can search on there. It has recommendations.
It it's really easy to it's really designs, really easy. It's got all the controls, you know. It's got play and reverse and unwind. It's got some skipping. Yeah, you can't set the skipping. You know, some people like to accept the skipping due to to tune it in, like, 10 seconds ahead, 10 seconds back. It's not built that way, 10 seconds back, 30 seconds forward. Which is fine because that's the default podcast or a pocket cast settings anyway. So it has everything you need. Now, of course, it doesn't have a couple of things. You can't bookmark.
We I don't think you can. Playing with it, I didn't find that. There's no little playlist on there. It it's you can't customize the skip button. There's no sleep timer. And the biggest glaring thing, I think we were talking about this early in the pre show, was it's only for Android. What do you think about that? Yeah. You can't cross it on over to to an iPhone, which, again, you know, in America, 45 percent is on Android anyways.
So, you know -- 55. -- off and then I think it's 50 -- Yeah. -- 55 percent. Yeah. You think that's a missed opportunity to not be an iOS? No. I I don't think so. I I really don't because you're you're getting the market share, you're you're getting the world market share, which the world market share is 86 percent is on on Android, not on iPhone. So for an app that you're not monetizing on, like, podcasts, you know, you're not getting charged for Apple Podcasts,
So you're not monetizing it. You're not putting a whole lot of marketing into it. Who cares if it goes on an iPhone or not?
Good point. You know, who who really cared because the folks over on the iPhone will get overcast or they'll get Apple iTunes or Apple Podcasts over on their side of the house, so they'll still get their podcasts. So do you think that people who don't like Apple Podcasts on the I on the iPhone, which there are people out there. People are some people who do not like. The the Apple Podcasts app, that they do not like the Navy app on there. And they're looking for other apps. Do you think Google could could could bring in some of those people?
I I think if they like, with most things in podcasting, if they find a way to monetize it, then they will naturally go for it. I mean, we all go for the money. We we we we're we're creatures like that. We see the money dangling in front of us. Yeah, we're gonna go for it. We'll adjust. We'll specialize. We'll, you know, put on the tin hat and and do the dance. And Bob's your uncle. But at this point, they they haven't figured out a way to monetize it yet to grab those iPhone users
and bring them on over to do that app. Because you got to remember that group
is very entrenched. That's true. It is a religious war when it comes to Apple versus Google versus, you know, it used to be Apple, Microsoft. Now it's Apple, Google. Soon it'll be, you know, Apple, Amazon, Google. But I think you're absolutely right. There's where what what's in it for them? What's in it for Google to even do this? And I think you're right. It's they're not there yet. This is this is like, I believe you've said before,
Google is the slow game. They're like the Chinese. Yeah, we can't do it this year. We'll do it in a hundred years. Google has kind of that same mentality where it's like, well, we we've offered something in this little bucket blink. And we'll just, like, let that let that c germinate for a few for a little while and then and then all of sudden this death star shows up. When they turn their attention towards Google Podcasts, that's when your words need to start worrying. Right?
Exactly. Well and think about it too. You know, the step that you tossed out there, they got 1 percent market share just by word-of-mouth. Now who who did that word-of-mouth? Folks like you and me and other podcasters out there and, you know, different journals and different articles that we were banging, you know, Google Gong come on, give us something, give us something, give us a need of app, give us something, and answer enough they did. And we're like, yay.
Didn't have to do anything. All they had to do was turn on an app, and we marketed it for them. They didn't have to pay us anything to do that. And they got boom. 1 percent of get right there. Where's my money? They wow. I think I've said Google Podcast now about 20. I think I need that 2700. Yeah. I'm a loyal Google. I'm a Googler.
I got all fly ball. I've drinking the Google Cool Aid for a while, but, you know, you're absolutely I think you're I think I think this is a I think this is there's a bigger game at play here. And I think that has a lot to do with the Google ecosystem, baby. Mhmm. It is the the big kahunas, the 500 pound gorilla of Google, that their ecosystem them is really what they do here. Where they go and establish Google as the primary ecosystem of your life. Because here comes Google Assistant.
Now it's the connective tissue and then 1 of these articles we have in the show notes talks about how this ecosystem with the Google Assistant is the connective tissue that they need the pieces to connect the tissue together. They need the player. They need the the the AI, the voice app, and then where is it all going? Well, the Consumer Electronics Show in 20 19, presented us with Google Assistant for cars.
And we know Amazon's got 1 coming out to Here comes all the stuff inside cars where you can tell the lady in the tube and Siri and Google Assistant and all that stuff to tell you things. Well, the 1 thing Google didn't have was a way to play some of these podcasts naturally through those devices. Mhmm. Until June of last year, we didn't know what the heck they were doing. This seems to kinda put the pieces together. I see, like, if this is a murder mystery, here's the smoking gun.
And and who's that going to affect? That's gonna affect the terrestrial radio stations. That's always gonna affect the satellite radio stations. Mean, I used to have SiriusXM in my car, and I remember very vaguely because I had a a neck brace on, and I was on a lot of bike and but I sat in your car when we were going up to DCA pod fast a few years ago. And you were just boom. Right there playing a podcast, you know, through your through your through your car speakers.
I and I think you had it set up through your phone or something like that. You had some some like that. And I was like, wow. Yeah. I can listen to a podcast in my car. And I swear, you know, it must have been, well, let's use a couple weeks after that. It's using my phone. And it's it's using my phone through Bluetooth. Imagine when it become or I don't even have to bring my phone with me anymore. My car, in my phone, are are seamless.
I think that's where that's where that's heading. Absolutely. Absolutely. And it just makes it you know, you're you're gonna they're gonna be counting you know, they're gonna be fighting against the satellite stuff. And people are gonna go, why do I need this subscription when I can get this in my car and probably get it for free. Exactly. In fact, there's a quote there's a great quote by a guy named Greg Strousell from Hubbard Media.
And he said, we have AM stations, we have FM stations, and podcasting is the other m, which you're like, what what happened to XM? Well, I don't know. Maybe maybe we're looking at the buggy cart, you know, the horse cart and buggy. Maybe XM radio is because, you know, with a podcasting, I can I can it's appointment media?
I can plan my day around what shows. If I'm on Exxon Radio, it I can plan my stations. Know, if I wanna play the comedy station or the rock station or whatever, I can't tell it what to play.
And you've gotta go with their timing on their you know, if you're a big talk show guy like I am, you you gotta plan your day around their talk shows. What what time their talk shows coming on? Just like with terrestrial radio. That's right. Now they're they're gonna have you know, I can listen to Ruschland Ball, you know, over here in Virginia, or I can drive all the way across the country to California, I listened to Rushland Ball. I'd probably shoot myself in the head. But,
you know, I I I could Maybe wired today. Wanted to. It's gonna ease an acquired taste. Yeah. But if I wanted to, you know, get a bunch of his episodes, let's say, he was doing a podcast. I wanna go, you know, get all of his episodes and drive from Virginia to
to there. It's a lot easier for me to do that. Because I'm only gonna catch him for whatever he's on for a couple hours. And then I gotta go listen to some other Yahoo. Nah. I wanna listen to Rush Limbaugh and drive for 50 hours. It's true. And he has a podcast, but you gotta pay for it. You gotta be a subscriber. Then he's gotta paywall podcast. He's 1 of so there's a couple podcasters out there, radio guys out there that you don't get their stuff for free. Not all of them, but some of them, you have to be a subscriber to get their stuff. So but you're right. Because I can I can preload
all that stuff or even better is is going across the country? I mean, I've got phone service just about in every major city, of course, and even in little tiny cities where
I get tired of listening to Michelin Bono, listen to something else. Now I'm listening to to Michael Hyatt, and I can listen to all his podcast stuff. I can I have the ability to change the channel at any given time and record or rewind and fast forward that channel? Something you can't do with terrestrial radio. And -- Right. -- I heard a quote the other the other day, so I'm gonna talk about, well, the car. The radio is for the car.
Well, maybe 20 years ago. I think I think that period I think the whole Netflix of audio is podcasting. And the car, when you put all these smart speakers in the car, you're really starting to amp up the entertainment value
inside the vehicles, inside your phone, anywhere you're you're moving. You're moving somewhere. You're able to amp that that experience up. And to put a finer point on it, Google being in the car, Google being having this application that connects to assistant that connects everything to the ecosystem, I'm truly actually becoming cross platform. Do I need Google Podcasts
as an app on my I an iPhone? Not if I can get it through the browser. If I can if I can have these things the way it's connected to the way Google Docs is connected to all the things, where I can just have Google Podcasts as 1 of those pieces inside Chrome. I don't even need the app anymore because it really starts to become weird when you start to get off the phone. Things start to get weird in the Google world. If you ingest the Google Kool Aid, which is which is fruit punch by the way, When you ingest that, you can start to see how Google is stitching together.
All these various pieces to form the every tool you'll ever need. You don't need to buy anybody else's stuff. Just come here to Mother Google and she will take care of all your needs. And there is a lot of value in an ecosystem like that. Now, people will be like, oh, I'm trapped. They can't get out. You know, there's no escape. Hey. I don't know.
The the cool a t's pretty good in the Google world. Just saying, Well, you're you're getting to the point of and we talked about this a few episodes about the ideal length for a podcast I was on a
Facebook group, and they were talking just about that very same thing. You know, what what, you know, some newbie was on going what's the ideal ideal length for a podcast? Well, somebody was saying, well, I think, you know, the average commute time is 27 minutes. I live in Northern Virginia. My commute time could be an hour or 3 days. And I don't know which it's going to be until I get in my car and dry. That is very true. I have no idea. So
for me to be able to customize that, I can bring a little m p 3 player or I can bring
my phone or I can bring a tablet and pop it in my car. And it's gonna be a lot easier when I do, you know, my Google stuff because like you said, you get cell signal all over the place. I do too. And if I can just pull it off of, you know, Google Podcast. Right now, I do it off of PocketCast when I'm at work. I'll have it on my phone because I have an unlimited data plan. I'll do it that way. And then boom, I've knocked out the need for my tablet. The only thing I need my tablet for is to read books. Done. You know, I'm
condensing down my my equipment. So, you know, now I don't need 3 laptops, 2 tablets, 3 phones, and a cartridge, and a pair of tree. I just need 1 device that I can take everywhere and do everything I need with it. And especially if, like, it's an on rep to bring more people into podcasts. You know, if you remove that barrier,
you were saying something in the pre show too. It's like being a wine kind of sewer. Alright. So that was the Daniel j a Lewis quote. Oh, okay. That was yeah. Dallas. Let me quote that again. Here we go. Quote from the Daniel j a Lewis, the 1 and only. He quoted in 1 of these articles he said. I think the power listeners who criticized Google Podcasts for being too simple missed the point. It's like a wine connoisseur criticizing a child for drinking Capri sun. That is a fascinating
way of looking at it. Because if you're a wine connoisseur, obviously Capri Sun has got nothing to do with you. It's not even in your in your in your wheelhouse to be thinking about Capri Sun's versus your your red wines, your white wines kind of thing. It's a completely different solar systems. Google Podcast is really not It's not the power user app. Google Podcast is not designed for that. It's designed for people who when they go. Hey, Tim.
What's the podcast you go? Do you have a what kind of phone do you have? And you're right there, you know, iOS? Oh, did you know what's right there on there? And if it's Google, you go, hey, go to Google Play. You ever heard of Google Podcast? Boom. Boom. Bob's your uncle. That's what I think it's designed for. And I think Google is really it's it's you can see that you know, the Darth Sidiousness of Google in this. Right? You know? Execute order of 66.
You know, it's you you can see, like, the like, it's sooner or later. It will be part of the Android I the Android OS. I I see that coming. But for now, it doesn't have to be because they're doing other things. This is about this is a bigger picture problem. This is a bigger picture. Yeah. Yeah. Well, you know, this is a small budget item for them. You know, this is this is not the their main focus
of their business model. It's it's a nice to have it's not a must have yet, but I think it's coming to the point where it's gonna it's gonna eventually be a must have. And that's gonna be my prediction. I'm gonna jump into my prediction already. I would say probably in the next I'm gonna give myself 3 years, but it's probably gonna be sooner than that. Oh, wow. In the next 3 years, it's gonna be 1 of those must haves
that it will be on every phone. They'll they'll make an agreement you know, and maybe it'll even be on your little smartwatches and all that kind of good stuff too. It'll it'll be it'll be native. And they'll push it. Well, we definitely want it to be native. That's the thing. It's weird. We we would love Google to make this native. Where has that been? Mhmm. But will they?
I think they will. They're gonna have to. They're absolutely gonna have to because as a podcaster, it's easier for me to grab somebody that's brand new from podcasting, you know, brand new to podcasting that, you know, maybe listens to 1 or 2 or 3 different and go, hey, listen, you know, trial this show, trial that show. You've never heard of pop podcasting. Let me show you how to do it on your phone. Boom. You've infected them with the crazy juice that we've been infected with.
And and you're gonna go, it is hard to get somebody that's listening to, like, 10 different podcasts religiously all the time to go, hey, pop on over to this podcast. I I I find it. It's difficult except when I'm dealing with another podcaster. Like, when you and I sit in you know, we get all geeky and add a coffee shop and go, hey, have you heard this? Have you heard this? That's 1 thing because we're podcasters.
And we hear we hear a podcast with a different ear than somebody that doesn't do podcasting that just consumes that medium versus creating that medium. That's excellent point. In fact, I I dug through the article and found where in podcast movement that Google Podcast showed up And the the line here says that Google Podcast team is a man named, Zach. That's it. It's
it's a man named Zach. It's like a it's a like a boy named Sue. Right? And perhaps he's 1 full time developer. This is the kind of dedication that Google's towards this as they hate. We need I we know they bought a a podcasting player company or a software company.
A while ago, which we think this is where this came from. But they they just need a seed. So little Zach there from Google is the seed. He helped whatever he did or whatever he's promoting at some of these podcast events, he's the seed that Google has planted in the podcasting farmland. And right now, the rest of podcasting is like, oh, well, you know, soybean futures.
We're big, you know, they have no idea what's coming. I think this is a this is a I think the ecosystem argument really makes people it's do not underestimate Google. They haven't turned their attention to this yet, and people have criticize them up and down in sideways for not doing that. Mhmm. But they've got bigger fish to fry. And once they've fried those fish, they're coming for your green beans.
They are. And I think there is a 1 final thing we read on pod news dot net. Our buddy down in Australia who talked about an article where Google is already releasing an update to this app. It's coming soon. There's a beta out there. That shows closed captioning for podcast. Now, this pulls back to a prediction we made a while back. A while back. Last week or weeks ago. Oh,
how many When you heard us last, how many weeks is 20 19 already dang. It's I mean, it's already half over. Right? The at least the month of January. Okay. But that prediction was is we think that Google will double down on audio in in 20 19 and this prediction, then you see this article come out saying that closed captioning is coming to Google Podcast.
That's interesting because I don't remember any other apps doing closed captioning. Maybe they do, but it doesn't that doesn't jump out as me as something that I've seen before. And not only does it does it talk about closed captioning, but they say it it kinda works and not badly, that's people should like go, oh,
blah blah blah blah blah. Right? And then on top of that, it could create an automatic live transcript on the screen Well, that means that the the saw dust of that little mill they're creating there means that that could also highlight major show notes and search terms you're looking at the birth. Maybe not the birth. Maybe that's a that's I'm gonna call it the birth. You heard it here in the first. In the conception of
auto indexing. And I think that is where Google's big move is really. They're like, you'll go with Apple. You go and have your little directory over there. Your iTunes is really cute. Here comes auto, audio indexing, and it's in the shape of a Saint Louis slugger baseball bat to your cranium apple. Do you like them? Apple. Right? And I think that is what Google's big play is here, and I think no 1 sees this coming. Except Tim and I, we saw it coming and you heard it here first on PodRack.
And that's why you need to keep on tuning in to us and shooting us your show ideas, showing us your comments, and just, you know, shoot shoot us an email. Say hello. And and Kyle, they do that at pod rack at gmail Oh my gosh. There's Google force dot com. They're everywhere. They're everywhere. Oh, I tell you, man. Fruit punch sometimes. It's it's a lemonade. You know, Google just I mean, they they they're pretty good kool Aid makers. They have kool Aid counterbox. Right?
I'm sure Google owns them too. Right? But yeah. Though they this is this I think this is the long game. And I think that is the shortsightedness of podcasters when you talk about pod flashes, pod fades, and pod rack. Of thinking that, oh, I've did 7 episodes that didn't make any money. Obviously, podcasting is stupid or doesn't work, or the long game of monetization. Oh, I've been doing this for month I've never made any money.
Well, you know, buckle up buttercups because it takes like 3 years or more before you are an overnight success in the podcasting world. That's a minimum. So -- Mhmm. -- that's that's the that's the next thing is in this industry podcasting as an industry, If you compare it to any other technology industry, we are babies. We're learning how to burp. We can't even crawl yet when you're talking about an industry. And Google
drops this player and everyone's like, oh, big deal. Google goes a player. They, you know, they suck 1 percent. Yeah. Guess where Spotify was once upon a time. Now look at them. They're eating Apple's lunch and it's double digits now. It used to be no digits Now it's double digits. Here comes Pandora. Oh, Pandora is too late. They're starting to
to increase on that. The directory at Apple is getting this the margin used to be. When I started this, the Apple margin for Apple Podcasts was what? 70 percent? 75 percent? Oh, Apple's the big player. They're at 2009,
they were the only horse in the race. Now the field's starting to get a little crowded. What do you think about that? What do you think those final thoughts there, Tim? What do you think? Well, Alright. So Kyle, in my house, I obviously, you know, this podcast and my other podcast is on Apple iTunes, Apple Podcasts for their directory just because it's the big beast in the room. When I am sitting in front of my laptop, when I'm going through my phone
and and and other things listening to podcasts, I don't use iTunes. I I really don't I I don't like the format of it. I don't like the whole. It's not intuitive for me. I'm not an apple person. I understand this. I have to, you know, hold my brain behind my back to to make it work for me. But with Apple iTunes podcast, it's not it's not for the newbie. With Google Podcasts. It's a very clean design. It's a very simple design.
You can get people into it very quickly. If you are a new podcaster out there, just starting up your stuff, make sure you you know, utilize it for yourself. Make sure you can maximize your usage out of it Keep in mind that, you know, you show notes in Google podcasts. You're not gonna see pictures. It's just gonna be text for right now. There's other players out there that you can put you you you pictures in there. Yeah. I do a lot of photography in mind just because mine's a art podcast.
But keep in mind that, you know, your your newbie listeners, they can come through this, and it's a very easy thing. It's not intimidating. It's not an elitist club that they're going to have to know the secret handshake to get in. They can hop on the bus and, you know, listen to your podcast.
Very easily. And at the end of the day, we wanna make it easy for our listeners to hear what we need to what we have to say in the messages that we need to share with them. So that's that's what I think about this Google podcast. I think it's a great thing. I'm gonna play with it more. And I'm gonna focus my efforts with my podcast to make it easier for my listeners to go ahead and jump on that bandwagon.
Those are fantastic points, and I think you're absolutely correct. And I'm gonna end with just a quote from 1 of the the pull quotes from 1 of these articles. By a guy named JR Rafael. And he says, quote, the new podcast app is and I'm he's talking about Google Podcasts. Is but 1 tiny piece of a much grander goal. And I think that is the the final takeaway from Google
By the way, all our show notes, guess where I found them. That's right. I searched them off of Google. In Google search, if they're everywhere, it is a nonstop thing. When you think about in podcasting, Google is everywhere and you don't even realize it. They're kinda like just kinda just in the background.
They're right there. It's It's it's weird. When you look around to see how much Google's out there, there's a lot of Google in your life. You'd be surprised just where it's at. So, yeah, it's it's a much grander goal, and that's where I think that's that's at. And I think if you if you have any feedback on Google Podcasts,
by all means, hit us up at podwrecked at gmail dot com. We'd love to hear from you. We'd love to find out what you think of this whole controversy, or maybe Maybe you're on board. Maybe you're not on board. We'd love to hear from you. Thanks for listening into our show here today at Pod Rec where we talked about Google Podcast. We really enjoy the interaction that we have with you And the best way to do that is to shoot us an email at poweredrectgmail
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Not the script. No. No. Oh, yeah. I know the script is gone, man. I'm gonna I'm gonna write a new script. You should have signed it. That would have been the collector's item. This podcast is part of the Gagapod network. Find more podcasts like this at gagapod dot com.