Hi. This is Timothy Kim O'Brien, and this is Kyle Bondo. And you're listening to a pod rack where we help you survive your podcast. Thank you for tuning in to the podcast show. Here, what we help you survive your podcast Today, we're gonna be doing something very special. Kyle and I got back from DC Pontfest, and we thought what better way to celebrate DC podcast, then to go ahead and be at our monthly meetup, the Virginia podcasters association meetup.
and talk about what we learned at DC Podfest. We've got with us here today some of our Caller, are they are are they students? Are they are they what do we call them? Callers. Callers. Callers. Echolites. Echolites. There we go. So let's There we go. We have Preston who runs the he runs the civil defense podcast, which is a very fine podcast about how to civilly defend yourself.
And Is that civil defense podcast dot civil defense radio dot com. civil defense radio dot com. civil defense radio dot com for those of you out there that need that kind of stuff. And president's been coming here for quite some time. We do have Nate who does not have a podcast yet, but that's okay. And we do have a chat who has a pod well, she's got 4 episodes, 4 episodes in the calendar, 4 episodes out in the world.
4 episodes out in the world. What's the name of your body? Yes. It's called Logistics Slant. You know? You can tell by my accent that It's about black webinars. Mhmm. It's a social it's a little commentary type. Excellent. And you've been this is your 2nd time here at Virginia Podcasting Association. Excellent. So, Kyle, we're gonna jump right into it because in our pre show, we were talking about YouTube.
And YouTube is I wanna say the next wave of podcasting, but a lot of people at DC podcast were talking about YouTube, and we're telling Preston how easy it is to set up his own YouTube channel.
And, Kyle, once you think about the the whole YouTube thing, the whole YouTube conversations that we are having there at DC podcast, Well, you have the so a lot of the things that DC Podcast talked about, this disparagement that YouTubers or YouTubers and Podcasters or podcast And from the conversations, we discovered that, first, not true, that you can have a podcast that's on a YouTube channel and you can have a YouTube video audio feed on a podcast.
and it's not that there are 2 different camps. It's just 2 different ways of delivering content. In fact, majority of the speakers there talked about how you should probably do both because why not? YouTube is the 2nd largest search engine. Google's the first. Might not be found on everything and anything. And I believe Dave Jackson
talked about be everywhere. Hall of Fame. Hall of Fame, Dave. -- $100, please. Dave. You just keep adding up his $100 bill. In fact, he came up at DC Bethesda and told us that thinks he owes us, like, $900 as we say his name so many times. That's right. And then he said that he was not gonna put a training order on me. No. Yes. Which likes the free the free marketing. Absolutely. Yeah. But he talked about how it'd be everywhere, and he listed every single kind of direct either is up on the screen, and it was
Apple Podcasts, Spotify, tune in, Stitcher, pod chaser, in a couple ones that I didn't even heard of before. He listened to them all and then said, why aren't you in all these? It takes 5 minutes to load your podcast in there, be there. Why? Someone might find you. But I only have 3 people on that 1. Okay. That's 3 people there. and 3 people here, and 30 people here, and 50 people there. Now you got an audience over a 100,
and people were like, Oh. This is the lights come on. They're like, oh, man. It makes that makes perfect sense. If it doesn't cost you anything, why not do it? All of it's free to put your podcast in there, go do it. And if you're on Lipson as your as your media host, they have a special destination on there where you can put your
YouTube channel in there. So, like, with all the other directories that you have, you just put in your your YouTube channel in there, and it'll put the audio in whatever show are you have. So if you are not a whiz doing the video stuff just yet, That's already preloaded into Lipson. Lipson, that'll be a $100, please. Thank you very much. Should you get a promo code or something? How do you spell that? lipson, librated
syndications. Yep. l i b is you got it. There we go. There we go. But there's so that's something that did was a bonus contention. Yeah. with the YouTubers, which is pushing audio only to YouTube. People watch YouTube they don't necessarily listen to YouTube. Now, the demographic around, I think, 30 or younger kinda do both They'll watch a podcast. My kid does something called listens to something called Critical Roll, which is a video podcast.
It's yeah. It's like the Brady bunch. It shows a bunch of little boxes, and they're all playing dungeons and dragons, and they got the DM's got the biggest box. and they're all communicating with each other, but you can see them all interacting. They're all speaking into microphones. And it also becomes a podcast later on. You can see both. So I asked, I asked, Emmett, my youngest, I said, what are you doing? And he goes, I'm watching a podcast.
and that baffled my mind. I was, like, watching a podcast. That those don't that that does not compute. Do you see podcasts? They're like, oh, well,
it's starting to blur. And as it starts to blur, you should be considering if you put out a podcast, why aren't you recording it? So like, we're even violating that right now. There should be a camera right here looking at us recording what we're doing. Why not? People like to see the sausage made. People like to see the journey. They like to see the whole wires, everything. They like to see how this I mean, we did this last month, and the the audio came out just horrible. I tried to play with it. That was my fault. I still might try to play with it again, but it came out horrible.
But that's okay. That was that was my fault because I'm the new guy. And it was it was 1 of those kind of things where if you push the audio out into YouTube. It's not it's not wrong, but no one's watching it. No one's listening. No one's listening to it while YouTube's going on. They want to watch something with it in the background. Maybe they're doing dishes with the phone on. It's weird. But their recommendation
was put something on there that big people can see. If it's just you talking the microphone, that sometimes is enough. Joe Rogan does that. It's just him and another guy. And, you know, there's the film. There's this film in the back and forth. It's what? 3 camera angles.
So and what is he using? Is it the high speed, high power cameras? the very beginning, it wasn't it was like Gopro's and small little cameras. They got the money to get the bigger stuff. You don't have to get fancy. You can record on 3 different cameras into 3 different feeds and then put it in, it'll be from here and just slice it all up. It took it took me about a week.
of sitting down with a premier to figure out how it worked. Once you figure out how it works, it's cutting paste. And I was looking for free video editors because I'm cheap like that. and there's a thing called LightStream that you can use. So you you put your video and go ahead and record it on your phone. and you put it up to LightStream, and then you can do all the editing right in there. It has a lot of editing. Yeah. I'm I'm Fufu. I'm fancy. I have a doobie.
Oh, you got Apple. Yes. You get, like, what's that? I'm turning off a it shows a microphone at this point with Apple. Yeah. It's like iMovie or something like that. Right? They're usually really fancy.
Even at Disney Podcasts, a lady shows a new Adobe product called Adobe Rush. which is something they just dropped a couple couple of months ago or maybe a couple of weeks ago, which is like Adobe Premiere with all the crazy stuff stripped out of it. It's, like, for, like, 10 minute or shorter videos. Which when you wanna do, like, Facebook or Instagram or some kind of social media video, that's perfect. and they talked about how, okay,
maybe your podcast is so so long. Why aren't you Facebook liven it? aren't you on Instagram? Do an Instagram story. You should have your phone out while you're doing a podcast and do this and then put it in there. Actually, that's some that's kind of how I get my podcast out. I actually just before I record on my day, I'm about to go in and start recording this about this. And then I I'll put it out on Instagram every time. And it's like,
I've only I've only got 4 episodes out. I got 4 downloads y'all. I mean, not 4. I haven't got total downloads. I'm so excited. The 4th the 4th episode I just send in last night. I am not very consistent on my day, but I'll get there. Absolutely. Hey. It's a it's a process. We're not expecting profession. today. But, you know, it the thing of it is think about it this way, you know, 2, 3 years ago, did you have all episode out? No. you know, now you've got a couple of episodes.
You were a YouTuber, and we we've converted her over into pod Well, there is a there's an argument for controlling your feed. What that means is by controlling the media in which you create sometimes, but putting it into YouTube or putting it into Instagram, you don't really know the interaction.
YouTube will give you some interaction, statistics, Instagram, you know, you get some licensing. But all that other stuff in the background, like, how old are they they are, where they're from, how much money they make on YouTube and all those other
Facebook and all they can collect all that stuff. YouTube, but it gives you that for me. You get some of it. Mhmm. You get some of it. You get a lot of it. But you wanna know what it is coming from everywhere. And a lot of times, some of those places block you from doing this. Yeah. give you all of it. And -- Google knows all. -- part
since you do as part of the the Google. That's what they were saying is that's the stuff you really want is the to to cystical data to tell you about who is listening to your show, not just that your show got listened to. And that's the stuff you wanna get. And if you're not getting that, you need to be mindful that that data exists. You should be seeking it out because
you're gonna take that information and look at your look at the show you're building and find out that maybe civil defense kids are 25 years old or less, and you're maybe deep analytic. Maybe I need to re think the the angle I'm giving for my show or maybe in your in your social commentary, maybe it's you find out that there's a whole another demographic looking at your show. You you even realize what looks in your show. And you're like, maybe I should provide some little bit of content that way and see what happens.
And some of the speakers said that in some of these experiments when they did things like that, suddenly it's like spikes popped up. They didn't expect because they tried to I guess they you can call it pandering, but they said, I'm gonna try to create content for that demographic that seemed to like my show more than anybody else. and suddenly they had growth. They were like, I don't know what to do. My show is growing.
really not with the auto attendant. I don't know what they like. Oh my gosh. Giving people what they want. Giving people what they want. Oh my gosh. What what a concept? What a concept. I know. It's archaic and Speak coming back. Speaking about Kanye West, Kyle. So after we got back from DC podcast, literally days after we got back from DC podcast, YouTube due to change of term service for it,
where they can remove you if you're not commercially viable. Now know, a lot of people wanna know, hey. How do I monetize my podcast? If you get, what, a 1000 minutes, I think, actually, you were saying a 1000 minutes. You can turn on the monetization and get ads on your stuff, and and ads work. I think we talked about this in the podcast many episodes ago. Why did I buy my Casper bed? Because I heard it on every other podcast.
And oh my gosh. You're gonna hear it on this podcast. I love my Casper bed. I do love my Casper bed a lot. So much in fact that my nephew, Ethan, who came with us to DC Podcast, he's gonna go get a cash per bed. He's he's got a, you know, a mattress that we're using at home right now. But, anyways,
YouTube has changed it so that way if you don't get enough plays, if you don't get enough attention on your channel, if you're not commercially viable, which what exactly does that mean? Does that mean you're getting a 100 views, a 1000 views, 2 views, are people clicking on the ads every time, every 10th time, every 20th time. They haven't defined that. So it's kind of this nebulous thing.
Right. Right. True. And that's what it's all about. Sensoring, finding new ways to censor people, I think. Mhmm. That's the difficulty too. -- being curious. gained life. because it's now It's their platform. So if they're not a media company, there's there's the platform. They can kick people off they want, and they don't want. They they could become a media company.
then you start to get into some weird grounds. Yeah. So I think they did this phase of reasons. They're they're they're on the They are. Yeah. And it's not it's not, you know, you only alienate half your audience. That's just this bad business. So they're I think they did this for 2 reasons. I think the first reason they did it is If you have a YouTube channel out there and you haven't done anything within a while, this gives them an excuse to get ready. Because sometimes,
storage and bandwidth costs money, and they're doing a lot of free stuff. This gets you they can get rid of some of the the the they call it a cruf the leftover shows that aren't really do anything, don't have any kind of availability whatsoever. 2nd reason,
they can get rid of you. and not claim they did it because you're a fill on the blank left, right, whatever. You're not any of those kind of people. Right? and they can do that and sleep at night because they can say, you are commercially viable, sorry, and not actually for the real reason, which is whatever political they slammed at the time. That's the real reason they did that. It seems like a total what do you call it? It's a squishy, middle, noncommittal,
way of getting rid of people without having to to say you actually lean away. So it's is it that in turn is a very slippery slope they could get themselves in trouble for. Now Preston was bringing up a good point. He was like, well, YouTube is not being engaged in town. But the other their competitors and, of course, I'm using error quotes and everyone in podcast world can see my error quotes because that's 1 thing I'm known for is my air quotes on the show.
They they have some competitors like Vimeo and and some others. But, really, YouTube is the game in town. So, you know, there's the £500 real asset. Yeah. It's just like Facebook and Twitter. But we're seeing that YouTube is owned by Google. So there you there's the there's the £500 gorilla. So we're seeing that Apple Podcasts is getting chipped away by Spotify, by Google Podcast, by other other directories, in other places to put your podcast. So maybe this will give somebody the impetus
to go ahead. Oh, that's our word for today, the impetus. So maybe somebody will create a pod tube? A pod you heard it here first. A pod tube? We're gonna have a press and go ahead and copyright that and patent that. That is copyrighted as of now. And -- Oh. -- and it was used on this date. And we're gonna only take Kyle, where do we take off then to 5%? 5%. We'll take 5% off of that damn president. We're like angel investors without any money. Exactly.
But, no, somebody could, you know, invent that and get that going because at some point, you know, YouTube wasn't here, and now YouTube is here, and it's such a you know, everybody has YouTube. You got it. It comes on your phone pretty much preinstalled. everybody's on YouTube. And it just seems like that's kinda where a lot of podcasters wanna go, but now not only are we gonna have to have great content,
have to have great audio. We're gonna have to look pretty too. And and folks, Hal is the pretty boy of of this show. I am not a pretty boy, although my wife thinks I am. She's biased. So I'll have to wear a lot of makeup and shave every day, which is which is which can be disastrous. But, yeah, YouTube is looking like it's the way to go, and, you know, we've encouraged Preston to go ahead and set up his own YouTube channel. So maybe next month, when we meet again,
you can tell us how that was. watch a YouTube video. I gotta set up a YouTube channel. But you were saying in person though that you you were looking at 1 and was still a little bit confusing for 1? Yeah. It was
It was a little little confusing. I am not real technical, so I'll have to get in there and look at it again. No. I'm gonna disagree with you, and I think you are very technical. So I've heard of your podcast, and it sounds fantastic. You both think you sounded good. The way that you're that you're presenting your topic is really good. You have a h 6, which I have anything on. And so you this whole I'm not technical. I'm not buying that rest. Now I'm not buying that. Well, it's going through a
a mixer too. So, you know, it it has it has some benefit there. Absolutely. It does. Absolutely. It does. Kyle, next topic here. Well, just just to polish off on that last topic there. We're talking about, you know, YouTube and all that. the big animals. I just wanna say 1 thing, standard oil. Standard oil once upon a time was the biggest oil company on the planet. And where are they today?
Bye bye. So these companies what? 20, 30 year lifespan, someone's gonna come and chip away at them. Kinda like the way Apple got chipped away at. it's funny to see in the eighties Apple come in and be the upstart. You know, the Olympic ladies throwing the hammer through the the 1984 Big Brother thing and they're all we're all edgy and we're all, you know, we're we're against the system. And now
they are the system. So this is the this is just the evolution of every single big company. They come and go, it's not gonna last forever.
Right. So The next Amazon is right around the corner. Right around the corner. Now they have a huge head start with a $1,000,000,000 evaluation, please. Right. Talk about a company that needs to be too away. Yeah. But once they go to the moon and find out that that's actually harder than it looks, yeah, that's really not gonna go away real quick. So Piano heartbeat. Piano heartbeat. Kyle, I know you wanted to talk about you're a big fan of Chip Edwards, and you wanna talk about smart speakers
and the whole teleiology behind that. Now Kyle can go on for at least 3 hours, I've heard him do it. Set the Kyle clock. So I am setting the Kyle clock right now for, let's see, minutes. You get 3 minutes. 3 minutes. Kyle, talk to us about smart speakers, what Chip was telling us about smart speakers. I'm a 3 minute Jew. Alright. So
Ed, there Chip gave a really good presentation, and he gave this 1 at MapCon too. And I've heard him give it a couple of times in smaller venues, but he was able to actually skip the whole thing. And he talked about what do you call it? Sonic branding or audio branding. in that the spoken way in which you say your brand now has relevance in a smart speaker world.
and he gave a lot of examples like he played the McDonald's 1, which is Dunnet Dunnet Dunnet Dunnet. Now you know what McDonald's is by hearing it rather than seeing the brand. Well, when it comes to branding in that space, there's really only I guess you could say there's there are 3 or 4 big players in that space, but 2 of them, the only ones are really viable. And that's, of course, Google and Amazon.
There's Siri and there's Big speed, but those 2 really haven't the series isn't opened. It's a closed source thing, so it's kinda hard to work on that 1. And Bixby's Samsung's are just kinda come up and coming. It hasn't really quite made it there. but it is in a lot of TVs. So, you know, stand by and I think a lot of Android phones, like my Samsung has Bixby in it as well, which I don't use. Google, however,
it will you you I I won't say the words. But if you tell Google to do stuff, it will do stuff. And if you tell Alexa to do stuff, she'll do stuff too. Now it happens if I say, hey, Alexa. Play Podrex. If I have gone through the process, and I now have branded the word Pod Rec. I now own that word. and all its different similar sayings of that word forever.
That was a huge eye opener in the in that old verbal branding world. and it's not something like a domain name where you pay 10 bucks and now you own that. You have to actually go through the process of creating in Alexa, it's called a skill, and in Google, it's called something else like an action. You have to go through the process of creating the algorithm
and the software behind that that sometimes either sits on Amazon or Google servers. It could sit on your own. And when you tell the smart speaker, he broke down the entire syntax, how that works. I say, hey, Alexa. That means, hey. I need to listen to something. Ask. I need to I have to do this action. Pod rack. Okay. That's a skill I may know about. Oh, here it is to do this. And inside that pod rack code has a bunch of things like play, stop, skip forward, and I can do that stuff.
The reason why it's important is because at some point, and even Gary Vandercheck has talked about this, I'm gonna go, hey, Alexa. order me a pizza. What does that mean to Alexa? Pizza means whatever I think pizza means. And if pizza means Domino's, Domino's now owns the word pizza. That's how powerful that could become real quick. And so if you're a if you make pizzas, You better be the pizza that I order when I ask. I was a guy Alexa to order a pizza.
Same thing with your podcast. Same thing with the sound of your podcast. There are also certain podcasts that sound the same. First 1 to get that stuff done and getting the door owns that space. It could be a big deal right now. It's very early. We're on the bleeding edge of of what do you call it the the the hype curve for smart speakers.
but they're coming in cars. They're gonna be in airplanes. They're already in headphones. Bose just released last week the Alexa headphones, which are the beautiful nice the QR 35 quiet headphones for like $300. And now I can say, hey, Alexa. do something. And she can go talk to the Internet and bring me back an answer. Chip had the Amazon earbuds for Alexa. 2 little earbuds, put in your ears, and you say, hey, Alexa. And she's talking to you while you're walking down the street.
Hey, Alexa. Who owns this thing at this address? Hey, Alexa. What is the name of that person? You can have conversations with a whole another computer system while you're having conversation with a human and actually get answers 2 questions you're asking while you're having a conversation. Well, you can change Alexa's name too, so that can change as you can
make it something really bizarre that no 1 has. But in the podcasting space, the thing you need to know that smart speakers are gonna be the way people interact with the computers very shortly. Someone said 20 years. Chip said 3.
within 3 years, smart speakers will be smart enough to say, hey, Alexa, playpod rack, and all of a sudden, you know, Tim, my voice will come out of the old speaker. And it'll say which episode do you wanna play? And it'll say play the latest 1, and it'll play whatever it thinks the latest 1 is. And then, oh, play 1 that was 3 weeks ago, and it'll tell you if there was 1 3 weeks ago. or play me a podcast like PodRx. It will be able to find something and say, here are 3 examples you may wanna try. Here's Dave Jackson. Here's Dave Jackson. school podcast. Yeah. Dave Jackson, that'll be a $100. Thank you very much.
I think we should have to work his name, like, 10 times until a podcast as a as a channel. We were doing the whole and and Bob's your uncle thing. So It's kinda like that. And then Dave's your uncle. Dave's your uncle. But that's the the the that's the power of smart speakers. So I think I I hit I hit the 3 minute clock. Right? I think it went over. Alright. Did you anything anything anything okay. Is everybody confused?
Well, you know what? I I I look at it, like, when we first had the Bluetooth, you know, you know, handpieces and all that kind of jazz and people were talking to themselves, or they were talking to somebody on the phone. So, exactly, there you go. You know, 15 years ago, you saw somebody doing that and you were like, This person's target themselves are a little unbalanced, but then
eventually, we grew accustomed to it like YouTube. We grew accustomed to YouTube. like podcasting starting 15 years ago, it was difficult you had to be in the know to a, you know what a podcast was, b, how to get it, and see how to search for it, and then just putting it up. You know, we we take a lot of that stuff for granted. we can go on to lips and upload our stuff, just like uploading a file, and then it shoots it out to wherever in in then Bob's your uncle. Cool. I got Terry. Yeah. So
I with the smart speaker, I have I'm I'm I'm kind of with, you know, we we're pressing on this. I'm like, there's another thing I gotta learn and set up and do I just Yeah. I just wanna go and talk to my audience. Yeah. But eventually, you know, if it's gonna be here in 3 years, like, Chip is saying, eventually that learning curve won't happen. And
we'll be here at Virginia Podcaster Association to help you with And that's as soon as we learn how to do it. And that's Chip Edwards Business. Chip, that's a hundred bucks, by the way, buddy, that his company creates the pieces you need to connect to your smart speaker to whatever you need to to connect it to. He's got a group of developers, and he's got server space. and he understands that those spheres, those kind of things. So his whole business model is based around doing that for people,
but he's also an evangelist in that here it comes. because no one's really talking about this. Smart speakers are really kind of a, oh, that's a neat toy. Man, it's gonna be in everything. If you ever watch any science fiction now,
everything they're doing in science fiction makes perfect sense where there's like, you know, give me x, and they're like, you know, what's the ambient temperature outside? Or or what's the pressure in this place? Or where is so and so located? And the computer's telling them is this they they they call it AI. I think it's like a you know, it's like a it's own brain. But really all it is is a smart speaker connected to a computer. That's it. And it's able to get information and bring it back. And when they can do that at scale
super fast, Now you're starting to get to some really interesting things. When it comes to podcasting, that's important because we're all in the audio space. So can somebody else take over your your name, Pod Rec on smart Yeah. So that question kinda asked. So, like, if we, like, do this for a name, can then we then, like, lease it to the person who actually owns it? And now you get into some weird trademark places because the trademark office does no regulations
on audio branding right now. they've got some weird kind of kind of bizarre, like, the like, some some policies that they've been thinking about because it has to do with, like, jingles. So they have some jingle stuff, but that goes way back to, like, the fifties. So they haven't even thought about this kind of stuff yet. I imagine it's always way behind. But when they when the first lawsuit that comes out when saying, oh, I can't sorry. You can't own that because I own that.
That's be the first time. because right now, Amazon and Google are the only people control the space. There is no international, like, domain names as we I can, which is the international
common whatever for domain names. You have a dispute. You go to them, and they they help you fight it out. Yeah. Well, there's another civil defense radio show out there, but they only have 4 episodes, and and they've been dead for a long time. Yeah. And we actually yeah. We we actually featured that on PodDirect, and we talked about it a couple of months ago with you when we're looking at the different apps and directories.
So, yeah, that that is a definite concern because, you know, you know, somebody else could come up with the idea of, Todd. Right? because we are very popular.
So so it's so expensive radio with Preston Schlunk over. Hey. Yes. It is. Hello to your own shower. Well, someone even at DC podcast, even in the hallways, because some of the best conversations happen in hallways, talked about when you find podcasts, when you find shows that have died, that have the same name as something you wanna use, they said, find their contact information because then their RSS feed has to be an email address somewhere. find
out if there's any contact information and contact them. And if you can't get a hold of them, get a hold of their host and find out if there's any contact information, and then ask to buy it from them. So these people will sell their show for like a $100. They'd be like, oh my god. That actually has some value. Yeah. A hundred bucks. Sure. And now you get all their access. and you get all their audience if there is any. And you get rid of them, if that's just really what you're intent. Well, I got bigger presence now, anyway.
Or the other way, which is you shove them right out of the market though. Yeah. You can still buy theirs.
No. I don't need it. Right. Yeah. But yeah. You just create better content, better show that's consistent and current. and that falls away. I did the same thing. There's a show that came out a while back called positive dramatic effect that they did some, like, movie reviews, and they did, like, 4 or 5 episodes. And if you search them on Google, they were the only ones that popped up. Well, now that I launched this other 1 for the National Podcasters
promotion month or post month, which is going on right now. I did another show called Pause for dramatic effect that now in its 3rd week when you search it, it now comes up because Google likes new stuff.
And that 1, which hasn't been updated for 3 years, just dropped right off the map. So you can do it. You can shut them off. Just constant consistent content. We'll get rid of any kind of pretenders very quickly for Google. That's right. It's pause for dramatic effect by Kyle Bondo. It is a daily 30 podcasts is -- 30 campaign to produce, though. Yeah. For more tales of woah, go to positivethermaticeffect.com -- There you go. -- which just redirects to gagalapod.com
anyway. But her. It's a it it's yeah. It's it's a whole another conversation. But yeah. That's what's going on right now is there's a challenge now called the national podcast post month, which is where you try to produce an episode every day for a month.
Giant paying the butt. Let's do a little short ones. You're a little short ones. You're a little short ones. You could probably get away with it. I mean, Chris Gilles. it all the time. Some people are built that way. Yeah. Some people are built that way. But a lot of times, these people do, like, 30 at a time. and then just drip them out throughout the month, and they're not actually doing it every day. Some people just, you know, they're barely hanging on.
they're 1 episode away from not showing up, so it's tough. You gotta get a few ahead. Yeah. Yeah. And I pause for 2 months. How about And my my my commentary is so deep. Like, I I'm trying to deep dive into the issue. And so I have to take time and actually do research and stuff. There are people that appreciate that long form style of stuff too. Only form of building. Yeah. You just can't whip that out the day. No. You know? So
And you wanna put on, you know, a a quality piece, you know, for whoever gonna be listening to it. you know, think about it like this. If you were to listen to your podcast, you want any shortcuts done? Nope. You'd want it you know, if you're in into that topic, You want something that is worth your time because you know what? Time is money. You know? Hey. I've got twins. I have to keep on talking about all the time. I've got my steps on. I've got my nephew. I've got my wife.
I've got, you know, 45 minute commute. If you're if you're in the 80 podcast that I have subscribed to, you're lucky. You're you're real lucky in a select group. It is a select group. And that that group gets, you know, it gets scraped. every couple of weeks because I'm, like, you know, really listening to this or am I swiping right on it and getting rid of it? Yeah. Of course.
Exactly. So This is a great segue. When you're talking about fixing your audio production process, you're never too late to learn a better way to do this. and some of the best sessions at DC podcast this year were these 2 or 3 audio stuff, when it was done by a gentleman named Marcus D something, and then Ralph Ralph Rivera, who is from the podcasters toolbox.
Ralph, that's a hundred bucks, by the way. And by the way, Ralph, write some code, dude. podcast or toolbox still not out, still in beta, make it happen. And those 2 sessions by themselves talked about some of the simple things you can do to fix audio, some of the ways you can get rid of sound, some of the ways you can get rid of some of the noise, some of the ways you can amplify.
But then they did something cool, which is they brought up Hindenburg. And I have a I have a feeling there was a marketing angle there because They're definitely in that whole audio editing, audio teaching. There was definitely the podcast, the engineering show, the engineering school, angle to that. But their point was, here's addition, which is like the space shuttle dashboard. got, like, 10,000 buttons. You don't know what it all does. Here's Audacity,
kind of the same thing. It's like a poor man's version of the same thing, lots of buttons. So And then here's Hindenburg journalist, which doesn't have any of that stuff. It's all stripped down because they recognize the 2 biggest problems with audio software. And that is a, it's very complex. And I think they were using pro tools and a couple other ones which are hard core. I mean, pro tool scares me. They were they talked about okay. 1st is really complex. 2nd, they're made for music.
They're not made for voice. There are. If you have a drum set and a guitar and a singer and you're gonna put all that stuff together and remix all that stuff, Awesome. Those software tools are purring for you. When it comes to just spoken word media, it's overkill. You use 5% of those things, and you never touch anything else, a why bilets stuff in it for journalists? They went, maybe we should build something only for voices, and they did. I was still skeptical.
And then they showed me an example of something that takes me 5 minutes to do an Adobe edition. They just dropped it in and it automatically did I was like, oh, uh-oh. I think I think I have a new project. In editing time, goes down No. Exactly. So if you're spending an hour on it, I I know when I was using Audacity myself, yeah, I was spending a lot of time. I was doing the 1 to 4 ratio, 1 minute of an audio, 4 minutes of editing with Hindenburg.
was 1 to 2. Still sensitive on whether or not I haven't quite flipped over from 1 way to the other because I know how things work in addition, and I'm not familiar with him in but at some point, I'm gonna do it because you talked about spending time with family and the kids
and doing things out in the world where he's gonna spend time with my kids. Well, they're cute. Okay. And you have to definitely figure out the process because if for every was at every minute of audio, you're doing 4 minutes of editing. So just kind of, you know, extrapolate that out real quick, and that's becomes couple hours worth of stuff you're doing. So if something can speed that up, That's a benefit.
So you you're No. You wanna consider that not. It's stuck in, like, I can only do it this way. I shall not learn. that's something that I tend to get stuck doing because I'm comfortable doing certain things, certain way. And now Hindenburg came into my whole world. Now is that a free download, or is it for -- Yeah. -- for the cost. So if you would consider the class, you got you got a license for 1 year for free for Hindenburg journalist.
Now you can get a 30 day free thing going to the website and get it for 30 days for free. If you wait till February usually every February, they have a sale, and it's normally it's about a hundred bucks, maybe a little bit more. You wait till February. You you just get on their website, get on all their social media, and they do pop it out just for a minute. you can get it for, like, dirt cheap. They they sell it, you know, like, I think less than 20 bucks.
So it's well worth it myself. I I wasn't gonna wait for it. I was a very impatient kinda guy that I mentioned I have kids. I have kids. They're very cute, Colin. They said that they're cute. But it is for the hundred bucks, it's worth it. If you can get it for the dirt cheap price, get it for the dirt cheap price, I would say, do the do the 30 days free, get used to it, get into it. Now here's the down the the downside of it. it does a lot of stuff for you automatically.
Whereas, you know, your your Adobe edition, your ProTools, you can do everything to it. Whereas, Hindenburg, yeah, you can get you you buy plugins for it and that into Hindenburg if you wanna go crazy like that. but it'll automatically do a lot of stuff for you. Yeah. So you're giving up some control for time. Mhmm. Sure. Well, that'll he he won't handle the video ass of it, but it'll handle all the audio aspect of it. So it'll do that automatically for you. Now you can readjust it.
but it's gonna try to do it for the for what it considers an inside algorithm to be the optimum audio Yeah. You you can bring in clips. So you can save those clips and save them off as WAV files and then bring each clip in and and move it around the way you want to. it does all the stuff any of the audio the software does. And it's like I've just pulled up the website here. Journals is only 95 bucks. for the for the license and then the pro is 375 and the narrator for audiobooks is 500.
Mhmm. Seems like a lot. But if you look at Adobe Edition, which is 60 bucks a month, I mean, 500 bucks. I mean, you burn through yeah. I burned through that already in a year. Right?
So but you get oh, wait. With the of course, in all, you know, of all honesty, you know, deals too. Full disclosure, Adobe edition comes with, like, 12 or 15 different tools. Like, Adobe Premiere, Edition, Fireworks, StreamWeaver, all that kind of stuff. If I use them, I probably use probably use 5 of them. I use addition, premier, illustrator, Photoshop, and fireworks, which has been discontinued.
So I use I use 5 of I don't use them every day. Additionally, I use a lot, and Fireworks use a lot. Photoshop and Illustrator not so much. you get a lot for 60 bucks. With Hindi bird journalists though, 95 bucks is the whole license for the you get for a year or that forever? That's forever. forever. Yeah. So you pay once and you get a tool that you can use, and then, you know, I don't know how they make their money that way if it's forever.
Why it's it's such an easy tool that a lot of people go to it. A lot of podcasters are going to it. It was built for field recordings. for NPR, BBC, you know, and that so their whole their whole market is for folks are gonna use it for voice, and that's it. Yes. because as word journal sent it, you know, I've done few recordings with it, you know, with my Zoom H 5. Zoom H 500 bucks, please.
And I'm Joseph Preston with his Zoom H 6. but that's okay. We'll talk about it at a later shell. But with a field recording, it does wonders for it. It has a noise reduction on it that they were showing us. that, you know, they they showed us, like, 5 different plug ins and pro tools and all this other stuff that you turn 1 knob in Hindenburg. unit cleans it up, I would say 85, 95% is as good as those guys with their 5 plugins. 1 up.
Hitting auto tune somewhere? No. No. And I think my whole first episode it was great. Gosh. We've all got things. And that's the that the whole point of the topic though is that is that when you think you know everything about this industry, here comes another software vendor, another tool, another way of doing something that you didn't know that makes your life easier, it makes the time of doing this shorter.
So you can do more. You can do more work. Technology, everything is being changed and advanced and and -- Yeah. -- being made obsolete in many ways. because right now, the things like the you know, the nasty word of anchor where you just turn on your phone and then start talking into it and then hit publish and it automatically publishes.
It's early. people like, oh, that will never work. No. That will work at some point. When it when it right now, it's early. And at some point, people were gonna be able to our phones are gonna become the microphones that our phones will become better. Just like, if you think about the back of your phone, the camera on the back, when you remember when you first got these things, the camera's horrible.
Now it's better and better and better and better. In fact, now it's replacing so many cameras. The camera industry started having problems. Yeah. My 35 millimeter digital 35 millimeter isn't as good as this. So so What do you mean if your earphones anyway at your device? that have the You could. You could. You can even there are sure now makes a device that plugs onto the top of your phone with a little tiny microphone.
that sounds almost better than some of these production level microphones for I I can't remember what the price was. That little tiny guy was 0 bucks or so. The whole setup that Molly was telling me. Yes. Yeah. There's a whole setup for under 300 bucks. It may even be cheap in that. but it's on a podcast. These devices are starting to to come out where they're starting to realize that people wanna podcast with their phones. I think it's a nice use to be all.
Yeah. Yep. Sounds good. Well, it goes back to our first topic is podcasting. Is YouTube. YouTube is podcasting. There there are there are teams. Well, I listen to a lot of YouTube videos. while I'm driving down the road because I do a lot of driving for my my business. And so, you know, I'm not necessarily watching the the the video of it, I'm just listening to it.
You know, a lot of times, especially at night, I'll have my my tell my cell phone faced down on the on the console, so I'm not lighting up the inside. You know? Yeah. Yeah. That light can be very distracted. I was supposed to hear music that way sometimes. What do you have? You don't wanna hear a song, and I don't have it in any of my devices. That is open up YouTube.
You know, play the video that that's awesome. It's a commitment to the speakers in my car. It's safe. You know? Sounds just as good. Yeah. Yeah. I can listen to Trevor Noah. Absolutely. That's huge. Trevor, it goes right ahead. Huddl sucks. Huddl sucks, buddy. you and your new your new Netflix special. Right? So, Kyle, I I I think we we've hit all of our major topics Well, kind of to kinda wrap this up then, give me your your kind of what's your like, the your
your best thing you got. For what was your best thing you got from v z podcast? What do you think really was your bang for your buck? Child, the best thing that I got off of it was the whole techie aspect of it. When we were talking with with Nuvera, and we were talking with Marcus DePaula, in Ralph Rivera in those 2 classes. Yeah. I was a Hindenburg fan from the get go.
I'm a disciple of it. I got no problem with that. but just the way that they were talking about it and really reinforce a lot of stuff that I'm doing in my podcast, audio wise, and editing wise, and setting everything up, the way I want it set up. So for me, that was probably the best thing that happened there, and then they gave the license for the
Yeah. That was a nice year. That was a nice Benny. that's a great meeting on that. And then just, you know, talking to, you know, all my old friends, you know, from the podcast from DC podcast last year, in 2 years before, Chris was there asking about my throat. Like, you know, from, you know, doing it back 3 years ago when I had my neck surgery on it, and everybody remembers that. From that 1, when My my voice is gonna take this. It was great. But
that that was my 2 big tech ones. My big thing is, it's well worth the time to either, you know, volunteer or budget for the year for next year.
to go and do it because you don't get that. You can listen to everybody else's podcast. You can do a Skype call. You can do a Zoom video kind of stuff. but just, you know, kinda getting around that whole family environment -- Mhmm. -- and and beating everybody, seeing what they're doing. and letting them know what you're doing and kinda get you out. You know, get them with your tribe and keep you out. That's that's the best thing about it. Okay. You know, I spent, you know, a 100 and some odd bucks. to get you out when we try.
But, you know, I there's no other way I'm gonna be able to do that and to be able to reach out and you talk to David Jackson, reach out and talk to Chris Chris from, you know, podcast Expo. Chris Camrysos. Yeah. I'm glad you said that because I couldn't -- Mhmm. -- to talk with Jennifer Crawford of DC podcast.
to talk with the folks at Todd Bean. because I have questions about, you know, doing a new show in Todd Bean. That was Ronnie at Todd Bean. That was Ronnie at Todd Bean that, you know, we very knowledgeable. They have that person sitting there in front of me. Yes. Of course, they want me to go to Podbean. I got it. But, you know, I came in with 20 questions. and Ronnie was just boom boom boom boom boom. And did you know about this, and did you think about that?
That was well with the price of admission. Scott, what do you think about it? So I'm always a big fan of the hallway conversation. I think when you are starting this podcast journey and you are stuck, or you need some advice or you're looking for maybe some creative angle on quite you don't quite understand something. there are so many people at that event. I mean, well, I got a 120 people. There's so many experts
and professionals at that event. you can ask any question, and they will actually answer it for you. In fact, they'll even, like, as your grab and chow, sit down with you and tell you, chew your ear off. to give you the information you're looking for. They love to talk about this topic, and I think that is by far
the best bang for your buck. The sessions are great. Hanging out with people and talking in BS is great. I think that even 1 conversation we're We're getting some really bizarre topics like the best cuts of meat and things like that. It got really strange.
But that having having be able to sit down and and talk to somebody that you know is a knowledge expert on something and getting 1000 of dollars of consulting or coaching advice from somebody who you not only respect, but you've heard their stuff and you know they're good.
is it's you can't put a price on that. And that's why and in full disclosure, you know, I'm on the DC podcast team, so that kind of, you know, I'm coming from this as I've been to this is my 4th 1. That this 1 in particular because of the new venue, and we're gonna be at this venue next year, I believe, November 7th 8th, 2020 is where we're gonna be back is probably 1 of the best venues we've had, which is nice. The instance the Architects Institute
of America or something later. Something yeah. I I always mess it up. The AIA, but it's the AIA, the Internationally, AIA, which is the nicer building. The the having those hallway conversations, that was probably my biggest benefit.
because you could ask any question. It doesn't matter what it is. And it's not like, hey. You're gonna buy a cup of coffee. You're gonna no. They will give it to you for free. There's no price. and it's not expert alley, it's none of that stuff. The other takeaway is the vendors who show up. I think that deserve my books. And I'm starting to notice that I've been to a lot of conferences
throughout the East Coast. I'm starting to notice who's showing up and who's not. And if you're a vendor and you don't think small venue podcast conferences are worth your time. Maybe you're not worth my dollars. I'm really starting to really consider where I've been spending my money and I'm gonna start spending my money more on the vendors that show up and less on those guys who are too good
for us little guys. know, they only can go to podcast movement because they're 3000 people. You know, you'll go to podcast movement. Enjoy your 3000 people. I might start spending my money out tomorrow. And guess what? I've got a microphone, and I got friends, and I'm gonna tell everybody, and this is something I learned when I worked at the bookstore business. was if you if you like something, you're gonna tell everybody you know you like it.
And if you need that word-of-mouth that's due for product branding, that's how you do it. If you don't like something, you're gonna tell twice as many people you don't like it. And I'm telling those people right now who don't think little vendors are good. Steve keeps keep not showing up to small to small podcast events. Keep doing it, and we'll just stop buying your stuff. That's right.
But I've gotten kinda tired of them saying they're the number 1 podcast this and number 1 podcast that yet, they don't have time for any of the little ones. And I've been to a lot of little ones, and they're never there. So don't know. That's just Kyle's too sense. And Shiloh, we'll call up, Trevor. Yeah. Trevor Noah, Trevor. You and John Klee both because I know John Klee's recorded his podcast in Richmond at Red Amp Studios, and DC is only an hour drive north. Buddy, You know,
airtime's free. Inc. cost money. That's right. Oh, it's even better. Yeah. The bits are free now too, practically. Right? So we definitely wanna thank our our our our guests, our alkylites, our disciples, our guests, our our district officials, We have Preston here with us. We have Charlotte here with us. And Nate, who's been dominating the conversation all night,
He will not shut up. Need is here with us as well. So we'll eventually launch a podcast, and he will surprise everybody. Absolutely. Absolutely. So we do have a lot hiding over there. We definitely wanna thank you for listening into a pod rack where we help you not rep your podcast. We will help you survive your podcast. And until next time, Kyle, Epstein didn't kill himself. Alright. Thank you so much for listening to Podwreck. You can find us, of course, at podwreck.com.
where we have all our episodes, tune into that and find our subscription button. We'd love for you to be a subscriber if you found us in a different way. By all means, subscribe. We're on all the places you find podcasts. And if you have an idea for the show or just wanna make a comment or maybe you wanna tell Kyle it way too much talking, dude. By all means, poddirect@gmail.com. And, you know, I may or may not You don't take your advice.
Tim has hand signals now to help keep making the control. I'm only allowed 3 minute rands, so it's off work. We're working it out. By all means, give us a review. We'd love to know what you think of the show. Ideas always. oddirect@gmail.com. Thank you for listening, and we'll be here next time to help save your podcast. to go in from novice to intermediate on audio software. When you when you find out there's a button you can click, it gets rid of, like, all the build the evil. He's like, woah.
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