Hi. I'm Timothy Kim O'Brien, and I'm Kyle Bondo. And you're listening to Pod Rec, where we teach you how to survive your podcast. Hey, welcome back, and we did miss you all. But we were going on some wonderful wonderful trips We just came back from Atlantic City, and I gotta tell you, I still have my shirt. I still have my pants. I didn't lose it all.
And Atlantic City, but we just came from mapcon mid Atlantic podcasting conference 2 days in a wonderful hotel resort casino on the Boardwalk, had a great time, made a lot of new good friends, and learned a lot of great information And that's what we're gonna talk to you about here today on episode 22 in Pod Rec. We're gonna give you our MAPCon takeaways. And Kind of the first thing is Matt Con is no more.
Oh, no. What happened to him? You know what, Kyle? What happened is is being rebranded, renamed, independent podcasting conference, or as I like to call it, icon, Oh, Yukon, Yukon together, I was joking around with the super jio particle, and that's a that's a that's the beautiful thing about this podcast conference. And Kyle is that Joe Pardo, I'm gonna I'm gonna go fanboy on Joe Joe Pardo, super Joe Pardo for a moment here. He is very personable.
He, you know, if you pitch in the help, he's gonna make sure that you're taken care of. And the whole conference itself he is, like, a man man running around, making sure that everything is running just right for you. And how how did you feel about that, Kyle? So definitely, Joe Pardo, that's a hundred bucks buddy. So we're gonna mention it. In terms of when you say super, that's an extra 50. So just say it. When I say Super Joe Partl, that's a hundred and 50 bucks. So Cucine, Cucine, Cucine.
I think what I love most about MAPCon, which is now now you call icon and all like that. I I like I like the indie podcast. The indie podcast. Indie podcast. That kind of thing. Alright. I'm I'm okay with that. I like the new branding. I love the the unlike any other conference I've been to, the thing I love about MAPCon, BND PodCon, is the 1 room.
It's like a 1 room, classroom, like little eighteenth century. They show up all the podcasters in 1 space. You have to hear all the talks. You have to meet all the people. And you may think, well, what if I don't want to hear all the talks? Well, it's okay. You can come and go as you please. But the beauty of it is some of these talks are 6 to 8 minutes long. It's like boom. They're in and out. Then you get a better speaker gets up there. It's a 22 minute talk. Little more interesting stuff. They kind of bounce back and forth. Half the room is is speakers. The other half are people coming to learn. And maybe there's a little trickle of vendors and some other people in background, but that 1 room classroom, that is fantastic.
You can't I don't think I think you meet more people this way. I really do. And I think that was my big takeaway from that. What about you, Tim? Well, Kyle, I think we need to go right into our takeaways here. Thanks for, you know, warming this up. To that, and I'll give you my huge takeaway
at the end of the show here. So stay tuned for Tim's huge takeaway, which is gonna be a new segment in the show. Instead of Tim, you know, procon doing this whole, what's gonna happen in future fortune dialing thing.
It'll be Tim's huge takeaway at the end of the show. I like that. So we're we're gonna do our top 3. I think top 3 is pretty good because I have top 3 and I know you have top 3. And this is You didn't have to buy a ticket. You didn't have to go. Tim McAller got to give you the top 6 because there's 3 each of us. Top 6 takeaways from napcon that you missed out on. So hopefully, we'll do it some justice,
but you definitely mean have to be in it to win it, but we're gonna give you the best we can do. So, Tim, you're gonna kick us off here with number 1. What do you got? So, number 1 thing that I got off of that, and this was from Matt Passy. I'm with a fanboy and Matt Passy. He's 1 of my favorites. The guy brought me ARE 03:20 microphone. Oh, that was a beautiful thing. Oh, it was a beautiful work of art. It was heavy. It was meaty. It was it was it was I dare say a very masculine
microphone. So -- Okay. -- so, Matt, thank you so much. You you are definitely very manly on that. And then Emily Procroft, who you know what? I'm drinking water now. I'm drinking water because of her water bottles. Water bottles. Hold on. Water bottles up every well. Hey, you listening there at home,
you know, in the car or wherever you are at. Hold up your water bottle. Hold on. Go for it right now. Here you go. I got my cup of coffee. Damn my water bottle. I'm taking her pick and alternate drinks. Does that count? That does count. How many does that count? There is water and coffee. That's true. Unless you make it like I make it. But we won't talk about that. I That is for the Patreon subscribers.
That's that bonus content. There you go. There you go. There's a reason to subscribe. Go to our website podbrick dot com. Click Patreon. Find out what's in in Tim's coffee. So the thing that I got from Matt and Emily is this, clear clarity being, you know, letting everybody know what your show is about. Letting him know when it's starting. Let him know what it's ending. But all your aspects of the show need to be very clear. Your intro, your outro,
your show notes, your purpose, why are you doing the podcast? I I think we're pretty clear on this podcast. I mean, we come right out and say, you know, we're gonna teach you how to survive your podcast. There's a ton of aspects. Just launching it is a huge aspect of it, but then keeping it going and keeping it rock and rolling. You know, you wanna be clear. So that way, your audience is clear. And once you're clear, you're gonna have a lot of ideas
that are gonna fly at you that are gonna be show ideas that will keep that podcast going past the the the dreaded 7 pod you know, 7 episodes and then your pod fade out. Which a lot of podcasts do. You know, we're on episode 22 here. We're not pondating.
None in the least. And we're gonna keep on rocking and rolling and pushing ahead. And that's because we are very clear about what we're doing. And that's something that every podcaster out there needs to do. You're starting up your podcast, declares to why you're starting it up there. Know your why was was something that I heard a lot, but the 2 big things from Emily and Matt on that, clarity. Clarity. I think that's a fantastic point. I think they even really talked about intros and outros.
Yes. Be very clear on your intro. Don't really die. I think Matt even made the comment. He said, when I hit play, start your podcast, which I think it was a a shout out to a lot of people who spend 05:10 minutes broadcasting at the beginning or fixing their their sound or things like that. Do all that stuff later. Start your podcast. I love that. Yep. Well well, Tim, my my big takeaway that I had was it came from from Nick g. Nick g is the is the host of the independent independent podcast.
And he and I have gone we've we've been friends for since last Matt Con. We we kind of like got got to do each other and he's a really cool guy. And his podcast is very personal. Factiva and limited. He says he's only doing 200 episodes. That's it. And once he hits 200, that's it. It shows over. So I thought that's really interesting that he's gonna do that. But he gave a really interesting talk talking about people connect with people. And his his was kinda at the end of the conference,
but I started to realize there was a theme forming from some of some of the other speakers. And that theme really was local interests. And someone even said that the future is local. Is that you need to double down on your niche and meetups, and localized content, and live recordings, and and weekly Facebook Hangouts. And we'll we'll talk a little bit later about about live stuff.
But getting more people involved, don't be hiding in your closet and thinking that you're gonna be talking into the, you know, the blackness of the Internet. And not realizing that there's people out there listening to you or connecting with people. It was really saying that podcasting needs to come out of the closet. Yeah. I know. I I said it. Okay. Kyle, get out of your closet there. Okay? I know it's got great sound. But please get out of your closet. The closet has amazing sound.
But the future is local. And that local and live and getting to know your audience is something that podcasting seems to be doing a lot of. And we noticed a lot of podcasters we talked to. Some of them went to live locations and haven't stopped.
They they stop being inside a a closet or doing it inside a studio, sort of taking it out into the street. Go into 1 place when I make the the I forget the name of the podcasters who record their podcast at a bar, and you're thinking, would you record a podcast that bought? It sounds like the worst sound ever and yet you try to find out. No. Actually, they're really good at it. They have mastered because they put themselves in those environments. They've mastered all the problems that come with recording in a live a live area. They know all the trips, they know all the secrets.
So that's what I think. That was my 1 of my first takeaways, Tim. What do you got? And and those guys that do the podcast in the bar, they beat us out again this year -- Oh, man. -- they're they're I I think they're allowing me drinks for the judges. You had to bring that up, Yeah. It's it's a store spot with Kyle and I because we had a last year, we had the beer consultants podcast that we created in 20 minutes. The whole thing is script. We had Instagram.
We had Facebook going on. We had show art. The whole, you know, the whole enchilada right there in 20 minutes. This year, we had a different theme going on for ourselves. And again, in 20 minutes, we even had music. We even had music this time. No, nice. We got second place. Second place again? Well, we we assume second place. They didn't let anybody know, but we're we're, you know, we're gonna we're gonna we're gonna say. Yeah. Oh, we got second place. We know it. IIII
talk to some people. We got to talk to some people. Okay. Ed, but those those those drunk people. Beers again. Okay. Third times a charm. Next year next year we're drinking. Next year we're doing it. Oh, man. I'm having root beer. It's it's on. Man, it's on. I'll have bark Spark's is caffeinated. We'll do that. There you go. Yeah. That's the future the future is local, I think, is a is a a huge thing.
Really, here's kind of like my my my thesis statement, all this, is if there's a meet up near you, go to it. If there's a podcasters meet up, go to it. If there's a place where you can do live recording, go record live. If you don't have the equipment to record live, then figure it out.
You can figure it out. Go start doing this stuff. You can start getting yourself out there with people that were they can see you doing it. Or you can get along, you can connect with people who are also podcasting. That's really, I think, that's a big takeaway. Well, and and Kyle, in episode number 1, let's go on the way back Come in the way that you would be gone. We recorded that after a meetup. We did in a room that is not treated
and it's, you know, the episode 1, go back and listen to episode 1. You know you wanna go back and listen to episode 1. You're hearing 22 with us right now. Go back to episode 1. Take a listen to that. That's no treatment. That's just, you know, doing some good editing that Kyle did. And we did that 1 right after a meetup. And we host meetups every month out here in Virginia, and we we get some people in there that are brand new podcasters. And that's how we connect locally
with our folks. You know, anytime we're out and about We're shaking hands and kissing babies as I tell my guys at work. You need to go out there and and be with be with the local public there because
If you don't believe in your work, who else is going to? Oh, excellent. Excellent. Wait a minute. To say that. And I I think there's even a a subtext there. That if you can learn to do podcasting in the wild, if you would, out in live areas, when you come back to studio, you're gonna be so much better. That means there is no better teacher than to try to do something live. Mhmm. Because Murphy mister Murphy from Of course, we know mister Murphy from the law practice Murphy Murphy and Murphy.
He loves to hang out in live areas. He pulls plugs. He breaks cables. He he brings in, you know, the the bandful the busful of band kids, right, when you start recording, he does all those things. So if you want mister Murphy to help you make a be a better podcaster, do something live. Oh, Facebook live. And what is it that we had to Nick Galarti talk about doing Facebook live where he says, 3 minutes, amateurs,
10 minutes, Okay. Maybe you're somewhere getting there. And yeah. Okay. Yeah. You might make mistakes. And, yeah, you might suck. And, yeah, it might not be that great. But he's like, nobody cares. Mhmm. There you go. So go to meetups. Future is local. Get local. Absolutely. And popping in on that, we're gonna talk about utilizing the tech to the fullest. You know, we've talked about Facebook live, Instagram,
audio there. You're number 2, now aren't you? Yes. I'm on number 2. This is number 2. We're we're we're pushing ahead. It is, brother. So Instagram, Facebook live, audiograms, LinkedIn, these are all tools there. Yeah. I know LinkedIn. I was a little bit about LinkedIn because I do have a LinkedIn profile and I'm thinking about making a new 1 for my podcast with this because you already have people, you already have those connections like with LinkedIn,
It's not like Facebook Kids. Alright? You actually a lot of times, you know those people. And if you don't know them, you just ignore them. But if you know those people, then right there you have an audience that already knows you, knows a little bit about you on professional level, and you can go, hey, listen. I have this podcast that I'm doing. And you can let them know.
Now, you know, what's the return on investment on that? Well, there's 0 invest on it. So if you get 1 person to listen to your podcast through LinkedIn, what's wrong with that? And and and LinkedIn is changing being a little bit more like Facebook, allowing the videos on there, allowing the audiograms on there. So that way, you can reach out to a more professional, more affluent audience
for your podcast. If that's where you're heading, I mean, especially if you're doing a business podcast or even if you're just doing like a local interest podcast, you have those people already in your hand. You already have your audience right there. You might as well use it. Audiograms.
They were talking a lot about audiograms. I have not used it yet, Kyle. I know you have started using that for our podcast here. And you were saying it took you, what, about 5 minutes to do the audiogram? Yeah. I used the Headliner app, which is something that they promo. They put I mean, I think in 2 days, I think I heard start using LinkedIn.
Wow. I don't know. 15, 20 times -- Mhmm. -- where not just use LinkedIn like, you know, out there and like, here's what? I have a podcast. I have a podcast. Yo. It was actually use it. Mhmm. Organic search and get in there and actually write articles and share things and you get a lot more traffic and and and organic
licensure ship. I guess that's a word. Mhmm. To to your to your post by using LinkedIn. And I think it was even interesting that Karen Yankovic, who talked to a lot about LinkedIn marketing and how you can use LinkedIn to promote your business and your podcast and kind of the other things. She had us all pick our app, the LinkedIn app on my phone. Mhmm. Now I have a Samsung phone Android, right, full disclosure. And on there,
she showed us where you can hit a button, you can get a QR code. And if someone else can go over it and scan it, and boom, they're not your friends. But she showed us another button that says show me people who also have the app near me.
And I pressed on that and now I've got 15 new contacts from people who are in the room, but I don't even know who are in the room. Yeah. And I think that was really cool. And the whole the whole concept of using Instagram all that stuff really I mean, wow. Big push this year. And it it could be intimidating, Kyle, to use all that new tech. And what you may wanna do is you may wanna specialize in just 1. Maybe you just specialize in Instagram and you are an Instagram
fiend on that or you do the Facebook live. And, you know, you you have a pretty face like you do, Kyle. And you can do the Facebook live and and do it well. Or you're you're on Twitter and you you you you tweet you you tweet better than the president. You got a lot more reach than the president. I can say you tweet. You tweet. You know, I I still called it the Twitter, so I'm I'm an old guy like that.
Facebook pages and But, you know, initially when they were talking about all this I was getting a little intimidated by it. Now I'm usually not intimidated, but I'm like, you're not gonna put all this in a plus show notes plus content, plus actually recording and editing it, oh my gosh. But if you focus on 1, focus on 1 of these platforms, Sometimes they have a nice crossover like with Instagram. You can post on Instagram and shoot it out to your Twitter account and to your Facebook account.
All in 1. So all 3 of them, boom, hit it. At the same time, I've been doing that with my personal blog. That I do 5 days a week. And it's a lot easier doing it that way versus, you know, copy and paste and throw it up there. Hopefully, the picture goes copy and paste. Instagram does that for you automatically, and and it posts little, like, in a second, you're on 3 different platforms. So utilize that tech to the fullest.
Get to be an expert on Instagram or Facebook Live or LinkedIn or do the audiogram stuff, the headliner stuff, but be the expert on it. And then that way, you can control that market, you can control that platform, and get your word out there, grow that audience, and spread the love that you have. That's a fantastic point. And I'm gonna In fact, I think that flows perfectly into my second takeaway, which is, oh my gosh, so much talk on
I guess you could call it goal setting. But in a way, it's kinda like getting your getting your stuff in in in check. And it really kinda came down to a single word that was focused. You you having a clear goal outcome, you just experiment discernment. Right? What must I be more ruthless about letting go? And it was kinda like, you know, over real people doing too much. How do you let some of this stuff go? And then prior prioritization.
How do my actions align with the state of priorities? And this was some of the thing. I think Jess, who was on our our your makeup podcast team, gave a really good talk on how to really kind of get your stuff together is as podcasters were kind of were creatives were were people who who are constantly thinking up new things and having to research and do content and we're putting stuff together, especially as as
as Tim and I are who are we're serial podcasters in the sense that 1 show ain't enough. Right? And maybe 4 ain't enough. And, heck, I got on the board behind me, I have I think I've got 12 different ideas audio dramas I've been working on and working on 2 different audio dramas right now. So it's we're constantly doing way too much. And she kind of broke it down with, hey, look, you need to be ruthless about things. You can only do so many things.
Maybe 2, maybe 3. But usually, it's like 2 things. You need to let the rest of it go or put it on the back burner and decide which things you can do because you can't do everything. And a couple other speakers really kind of got involved in the whole process of if if you really want this to work, you have to actually
do the work. I know, shocker. Right? But the goal setting, the focus, the prioritization, that was really kind of the big the big things. But the the ruthlessly letting things go, this is something I tried to start doing I'm a big fan of a guy named Michael Hyatt. So Michael, a hundred bucks. He did a he's got a program out there called best year ever. So last year, I picked up his course in his book and I did best year ever. Worked,
what's the 1 thing he says in his best year ever? Dude, you can't do everything. You gotta let some stuff go. So I had to let some stuff go. I had to let some of the older podcasts that I was hanging on to. It was had to go. I had to focus on on some of my my own business work and my own professional work. I had to let some stuff go.
My life got better. Things got better. Podcasting got better. If you wanna do a podcast and you wanna do a podcast that's good, you're gonna have to let some stuff go. And that's really kinda that's that's my takeaway is You can't do whatever oh, do everything. In fact, how do you think you even heard what was her name? I think her name was Samantha, a lady from Australia. Yes, Samantha. That's Riley. Yeah. She made the comment that
that you're gonna have to buy you're gonna have to not buy a team, but you have to build a team at some point. If you're gonna grow a podcast into a business, if that's your goal, eventually, you're gonna have to get a virtual assistant. You're gonna have to get someone to do show notes. You're gonna have to get someone to help you with the production. You're gonna have to grow it. Growth means you're gonna have to stop doing things that you suck at. Sorry.
Yeah. You can probably do it. We're all technicians, we're all super kiki people. We can all kind of figure this stuff out. But at some point, what's your strength? Focus on that. What's the prioritization? What's the thing you do best? That you can let someone else do? That was my big takeaway, Tim. What what do you think about that? Well, you know what, Kyle, you do a lot of work behind the scenes for this show. I'm just a talent. So when we grow a little bit bigger than your face.
I'm the I'm the pretty face and the the silky smooth voice that behind the microphone and so smooth. So silky. I try to keep it very silky for the I do it for the kids. I I really do. But, Kyle, you know, the whole goal setting thing hardens back to the job that I do currently right now And we preach this whole goal setting technique. We have 5 different or 6 different areas that we focus on. For for my clients. And we do it in 90 day increments.
So when you're forecasting stuff 90 days ahead of time. That's a lot better than doing it. Oh, next week, I gotta do an episode. What am I gonna do on? If you can forecast it out for a year, that's ideal. But if you can't do it for a year, do that 90 days. See where that podcast is gonna be in 90 days. Have your episodes planned out. For the next 90 days. And then keep on going every 90 days. And, you know, you can reevaluate
at the 90 days or you can keep, you know, plow on through or you can go at the end of the 90 days. You know what? This was a horrible idea. I'm gonna pull the plug on it and we're gonna do something else. But, you know, this whole idea of goal setting, this is, you know, if you wanna step up your game, you wanna be, you know, player in the podcasting universe, you've really got to plan this stuff out. And going by the seat of your pants is cute for a minute.
But after, you know, after that, you know, cuteness wears off. After the Shannon is, you know, wears off of your microphone there, off of your r e 03:20, very manly microphone, mad passy, very manly. What makes that microphone? That would be electro voice. It makes that electro voice. A hundred dollars, buddy. Or say it's microphone either way. Well, I'll, you know yeah. I'll say it 3 times and that way I can afford the microphone.
But And that's why my voice sounds so sexy and smooth like that. But it's all about the planning. It's all about that goal setting. No. And it it hearkens back to my first point, which is clarity. Know where you're going. You know? That goal is gonna help you decide where you're gonna go with the show. There's a lot of very important.
Absolutely. And there's a lot of variations on the same themes that kind of like repeated over and over and over again. At this conference. And I think even even this show is we took kind of a step back to kind of like look at the show and now we're we've planned out 12 episodes. Right? So you think about it. That's 90 days. We got 12 episodes. We planned out that we're gonna it's weekly. Right? You can do 12 episodes. Actually simply pull out a calendar and you write down
the Saturday or the Sunday of every little box, what the episode's gonna be about that and then execute. Mhmm. And that way, you can kind of you can kind of, like, lay down what it is you wanna do. And so that really if you want this your show to be good, you work on doing it all the time or showing up all the time. But if you want to be found, you're gonna have to actually produce shows.
And I think goal setting helps you do that. Because the goal just like Tim was talking about, you know, the dreaded, you know, episode 7 or episode 13 where people just go, it's funny how episode 13 is right after 12 and that's 90 days. A lot of people try podcasting for 90 days and then say it's not for me. That's because it's gonna take, like, what, consecutively, 10 90 day sessions of weekly shows for you to finally get some traction. It takes
marathon, a long time. Yeah. So if you can do it in 90 day chunks, then maybe it doesn't look so big. Maybe do it in 30 day chunks. Maybe do it only 4 episodes per round. Maybe do it once a month. Mhmm. But having some sort of system is exact is what people were talking. This conference was all about productizing and processes. Mhmm. Put things in chunks and do them in chunks. Small batches. And and when you say product, I often think of branding -- Oh, beautiful segway. -- so soon. So soon.
And and and, Kyle, if I had that r e 03:20, and you can go to our Patreon account and make a donation to Tim Bryant's RE 03:20 fund that would that would do my hard good. But branding branding. Oh, Disney plus Skye. It's all microphones. Absolutely. Perhaps I need Papa needs a new new microphone. Because we didn't win microphones at map I that's okay. So I get it. Yeah. I I see where the angst comes from. Yeah. There's a lot of angst there. Papa needs a new microphone.
Although I do like the Samsung Q2U, which I'm using tonight, thank you, Samsung. That'll be a hundred bucks. So a big thing that we're talking about is a strong branding you know, your audio brand, your intro, your outro, your music, your scripting, your FB line, you know, Facebook live stuff, and even do IGTV with the Instagram. You have the Instagram, the Twitter. Just get over it. I'm old. Okay?
But, you know, you have to have this underwear at the Walmart. And I I get the Walmart. I yeah. I get the underwear at the Walmart. There you go. And I think it's a Midwest thing. I could be wrong. I don't know. But you need to have a strong brand. Our brand that you believe in, you know, your your logo is you that's your little business card into everyone's ear holes. Alright? They're gonna when when they're on their little
when they're on their pocket casts, okay, pocket cash. You're not charging me anymore, EA. We're a little bit salty about that, but we'll talk about that different episode. But when they're on their little pocket, you know, they're on their app and they're looking through your stuff, they're gonna look at that that brand. And if you're and Matt was talking about this too. If your show name is not on your logo, what are you doing?
Because they're gonna look at that logo and they're not gonna connect, hey, this is, you know, ours is very, you know, is very simple. We have
a ship there. We've got the pod rack, you know, words right there. It's all right there for you. You know what show you're getting into. And any any good show out there is going to show you what you're getting into, what you're, you know, it's not just gonna be a crazy picture of you and, you know, the the whiz and binky and the whiz, just, you know, hanging out there with a beer going,
that's not your show. Your show art is very personal to you. And it has to have a strong brand and it has to tie in with the why you're doing the podcast, the the clarity of what the podcast is about. And our show art definitely shows that, you know, what what our show is about. And, you know, with the music, the music is the same. Every, you know, the intro and the outbound music is the same unless it really needs to change.
You know, unless it's, like, 10 minutes long, And I think Chris, current of the of his show, his outro music is like 3 or 4 minutes long and I'm like, dude, okay, we get it. You know how to play guitar, you can sing. Thank God, he puts that at the outro. But your intro music get into it and and and rock it out. I I think Harry Duran in his in his podcast junkies It's just a couple of tones. It's just very and he's right into it. It's very cut and dry.
And, you know, whether you like a show or whether you don't, You know what you're getting into, and and he jumps into it, and that supports the brand that he is trying to deal, which is a conversation with other podcasters that he finds interesting. And that's what you need to do for your show. You need to have that strong brand. You need to you know, when you when you go to the store, and you're going down the soda aisle or the pop aisle depending on where you're at in the country.
And you see 3 colors, red, white, and blue, What is that? That's Pepsi? Or if you see just red and white, what's that? That's Coke. You don't even have to see the word Coke or Pepsi on there. You can just look at that logo and you know exactly what it is, you know what exactly what it tastes like, and you know you know, Pepsi tastes better than Coke.
That's fine. That's I think that's it's a perfect way to to to kinda sum all that up. Mhmm. Because I think Matt gave or Matthew gave an interesting kind of perspective on show art, where you get these guys who or gals, who put too much information on a postage stamp. You can think about it as what what's your audience see? They're holding the phone. And if they've got 4 by or 3 by boxes
showing podcasts and your show art pops up on there, are you gonna be able to read all that stuff? Answers no. Mhmm. Even worse is to put, you know, your giant head on there. Now some people get away with it because they people recognize them because they've had they've had followings before that. I mean, Conan or Brian put his big head on there because, you know, you kinda know who he looks like. If no 1 ever knows who who you are, putting your big head on there, probably not a good idea. Or naming your show after yourself.
No 1 knows who you are, that might be tough. It doesn't mean you can't. It just means that your brand is gonna have to carry a lot more of the show in getting people to understand who you are than than it would normally if you had something a little more simple. Mhmm. Like, not to brag about PODRAC, but PODRAC's show artist is is a World War 2 poster that we got created that was open source. That we kind of modify a little bit to show a syncing ship in the background, the USS Podcasts syncing.
And what's going on? They're being saved. It's a lifeboat. Right? And there's a captain Holden microphone. We're here to save you. Right? And that's the theme of our show. Survival Podcast. So it comes to your branding. We've even put this out on Instagram. So if you wanna go at I think it's a word on the at gagal pod -- Mhmm. -- go out on there and there's a there's a I have a thing called the the anatomy of a short, which shows a picture and the title. That's it.
That's all it is. Because when you have the posters stamp, that's pretty much all you get. And they really hammered this home with the with the strong branding. With the show art branding. And they get into some of the other stuff, which is the saying your name over and over again, or the 1 that that we get all time is, and listen to my podcast. Oh,
did you find my podcast? My podcast is found here. Right? If you tell the people where you live. Right? Tell the people where you at. The intros and outros. This is something that Tim and I both have been slammed for on past the podcast. He's talking way too fast. Oh, yeah. I had a podcast called Merchant's of DIRTT. Let's see. I had to say that slow because the Hall of Famer Dave Jackson said that I said it so fast that I said Merchant's
merch of the dirt. Yeah. Welcome to the merch of the dirt podcast. You can't understand that. Mhmm. And totally get that. So if you're saying it really fast, the brand is not carrying its weight. So these are the kind of things. Again, too, you're on live, something Instagram live, Instagram, or I guess it's called Instagram TV -- Mhmm. -- or is it Facebook live. Based on IGTV. IGTV. Okay. Intros, outros, and that kind of stuff. Don't forget to tell people where you're at.
Where you're at? There's strong brands like that and and really kind of take into account that that people may not see in the beginning. So say it again at the end. Kind of get involved, get get used to pimping your show in multiple locations and multiple venues. That the strong brand really kind of takes its roots in
how you decide you're going to show if you decide to muddle it down or mess it up or something like that. It's gonna be tough. It's gonna be tough for you, so don't do that. Make it easy. Yep. And, Kyle, I know that we have somebody out there listening to us right now. And they're worried about your number 3 takeaway. They're really worried about that because they want to -- Wow. -- podcast
really well. Number 3 takeaway. What's your number 3 takeaway from all of this? Okay. So I don't know if this is a criticism or maybe it's just something that every podcasters got on their brain lately. But, wow, the monetization train is really coming down the tracks lately. Everybody is thinking about how do you connect a small business to the podcast. And this is tough because some people
don't want to have anything to do with business and podcasting. I just wanna podcast for fun. Sure. If you're that person, that's great. Go ahead and do that. Right? But we know out there from statistics, and I forget where I read that was, like, 85 percent of podcasts out there don't make any money. And
III kinda get that. Alright? Spend a ton of stuff on equipment. You do all this take all this time, building a show, you'd like to have a couple bucks, at least enough to cover your costs, your time, that kind of thing? That'd be great. So what do you do about that? Well, at the conference, they really started getting really heavy on email lists.
Definitely wanted to do email lists. That was number 1. If you don't have an email list, then something's wrong. Right? And if you wanna get on our email list, go to pod rack at gmail dot com, and subscribe, you know, get on our email list because we're not gonna spam you. We're not gonna spam you. We're just gonna send you what you want. When the next show is. Right? Though that email is definitely 1. And they talked about creating products.
I heard a great quote from someone once upon a time is And I forget who said it. I know he's the he's the guy who did write there were the screenplay for the the Frankenstein movie, and he did shoot American American something, American SaaS centers like that. Anyway, he he said this quote a quote out there, he says, and I'll never forget it. This says dumb people, self things, every single day.
So, what's your excuse? And I was like, wow. Because he he he kicks at he connected at all sorts of things. Dumb people write scripts, They make movies, they pay a podcast, they do that every single day. And then here you are going, well, what if I'm not good enough? Yeah. Well, people who are not good enough are doing it all the time, what's your excuse? That was 1. The other 1 was, you can't make money if you have nothing to sell.
So if you haven't created something to sell, You can't complain that your podcast isn't making any money. Mhmm. You have to sell something. People have to give you money. Now Patreon kind of like breaks that model a little bit. If they like your content, they give you money, That's got look at it. It's got a charity a little bit sure. Right? Because if you're doing this for the heck of it, for fun of it, Patreon is definitely 1 connection. But if you're trying to make a business out of this,
you have to sell something. So that's the second thing is you need a product and some product that removes the friction from it was 1 of them. And of course, you need consistency. If you're not gonna be around, no one's gonna trust the product you have to sell because you're not around. So make sure that you're creating a product
that is kind of driving towards a goal, help them. Not you, help them do something. So if you create a product like a book, an ebook a course. Make it so they can actually do something, not to you know, the whole thing where you take the course and halfway through the day. And if you'd like to know the advanced features, by my other course. Yeah. That's
yeah. That's that's cold. Don't do that. Give everything away. You know, do the Gary b thing. Give it all away. Gave, give, give, give, because when they realize how much value you gave them, some people come back and they give you them they give they give you your your was it
Cliff Reagan Craft calls money. He called it gratitude certificates. They'll give you their gratitude certificates to you. But that's really monetization is really if you wanna make money at your podcast, that's really the short and tall of it. Is you gotta connect?
Gotta be out of some way to actually connect with them. You gotta have a product to sell. You gotta be consistent. It's really that simple. And everyone wants to make it complicated. They wanna sell you something. They wanna show you the snake oil and stuff of monetization. It's not that hard. Have a good product to remove friction, sell that product, and do it over and over again. Mhmm. Seems easy. It's not. I mean, the devil's in the details, but but that is really if you
it was pounded. Boom. Boom. Boom. I heard it over and over and over again. And a couple couple couple talks that were more like commercials, you know, you get those to come in. Right? That's fine. That's kinda like par and course for a conference. Yep. But that was really, if you wanna make money, that's it. I mean, I'm sorry. That's I I wish it was I wish it was more complex, make you feel like you, like, got some secrets formula. The problem is it's not a secret formula.
Everyone wants though, how may I make a million dollars by the next time I launch an episode? Not gonna happen. In fact, if you hear about I launched my hope. I launched my first podcast episode and I got 10000 downloads. Is that normal? Yeah. It's not. No. Not at all, unless you have a built in audience. Like, Conan O'Brien. Again, I'm I'm a Conan fan. Conan O'Brien launched his podcast it was a raging success.
Will Farrell, he did his podcast where he's like Ron Burgundy. Right? That podcast got a hug. They first, they they hit geez. They marketed the tar out of that thing. Mhmm. That one's huge. Right? Why? Because those guys already known. They do movies, if TV shows, people already know them. That's how that happened. Same with Same with the shoot. Why am I just draw blank pot Rogen.
Joe Rogen. Joe Rogen. Yeah. Joe Rogen. When is Joe Joe Rogen is the perfect example of the overnight success took 10 years. Mhmm. That guy does stand up comedy. He did TV shows, MMA.
All that stuff. Long before he ever did his podcast and when his podcast popped up, suddenly everyone's like, you know, oh, look, it's very popular. Everyone likes it. Because people like him. They really like his is the you know, is the interesting way of he doesn't just let you off the hook with a 5 minute interview. It's a 3 hour interview. You're gonna say some things in a 3 hour interview. You may or not said to anybody else. It's the nature of his show, but he had a prebuilt audience.
So monetization, it's gonna take you some time. So Okay. Little bit. So here we go. So provide your podcast takeaway for monetization. If you wanna make money with your podcast, 1, Make an email list. 2, create a product and give away for free. To get on the email list, kind of a, you know, I'll give give me your email address. I'll give you a free product. 3, sell something. 4, show up.
Keeps going up. People start liking your stuff. People buy your things. That's it. And if you couldn't write all that down, go ahead and email us at podwrecked at g mail dot com, and we'll go ahead and shoot that right on out to you in 09:00 now, Kyle. Those were 6 great takeaways that we had there and that we powered on through. But you know what? I'm I'm it it's like you're at Thanksgiving.
And you've sat at the table and you've had a fantastic feast. And, you know, you're watching the game and the Detroit Lions are getting spanked really bad. And it's it's about, you know, 08:00 at night. And you're like, man, I don't want any more turkey, but Maybe I need to go, you know, grab a pizza or some Chinese or some sushi or something like that. Kyle, can we can we do a little bit of bonus? Because I I think we got a lot out of this.
And, you know, eye for you here, buddy. Okay. So this is gonna be the pumpkin pie bonus round for us. Okay. So pumpkin by bonus number 1 I have is something that so a gentleman who I've been seeing in the podcasting talk circuit if that's a thing. I think it's a thing. Sure. It could be a thing. Seems chip Edwards. Now chip Edwards has come to a lot of talks where he he didn't by the way, chip. That's a hundred bucks, buddy. He
he comes to those and he did like short talks. And he tried to jam a whole bunch of stuff in his short talk, didn't really do well, plus he was really nervous. This time he got a 22 minute slot and he did awesome. He did so well that I had to send an email off to Jennifer Crawford for DC podcast and said, you gotta have this guy come talk. Mhmm. Because he talks about something that is amazing. What does he talk about? So it's smart speakers.
So I'm with smart speakers and this is the kind of 500 pound gorilla in the room that everyone's ignoring and that is sonic branding or verbal branding. Now we're all audio people. We're all talking all the time. Did you know that the lady in the tube
and the big g and the big s? To the big a. Right? Like I say I'm because half my desk will light up. But that when you claim a certain way of saying something, the words that you say that your podcast name or even your name yourself, that's a sonic brand or tone, a certain way of tone works, you know, What's that? That's McDonald's Sonic brand and he played a whole bunch of them where you gotta hear them. You're like,
Oh my gosh. It's I'd never really thought about that. Not only the sonic or verbal branded thing, but they talked about how smart speakers and your podcasts kinda go side by side, is that everything is going to have some sort of verbal
or audio connection to it. We're gonna be talking to everyday things and asking you to do stuff. And if you don't, I guess you could call it, kinda like the 19 99 when domain names were kinda like, you know, and they're kinda out there, but no 1 really said anything. Try to find a single word dot com out there in the world today. Can't do it. All of them are taken. Well, he said that the the smart speaker industry
is like that 19 99. There's about to be a gold rush on your sonic brand. You better go get it quick. Mhmm. That being said, is your podcast in a smart speaker if I ask my lady in the tube here to play your podcast. Could you do it? Do you know what a skill is? Do you know what an action is? Do you know what the company things are? If you don't, then you need to go to DC podcast and listen to Chip Edwards give this talk because it will blow your mind. But that I think that was my
favorite talk next to yours. Your Tim, your your talk was awesome too. I had, like, 5 or 6 really talks that I love. I love the experience talk. From the group guy. You know, I like to Jess' talk about goal setting. But I'm an IT guy. So chips talk he was talking right to me because he talked how you can put verbal communications in HTML and have HTML start doing stuff with your smart speaker. I was like, what
Oh, yeah. So I was I was hooked. So I'm looking forward to hear him talk again. But, yeah, that's my that's my pumpkin pie. I think I had like 3 pieces there. III had to take Kyle out of the room at that at that point. I I do have to admit. He he was very excited and give him a tranquilizer, and and he mellowed out okay.
He he was just fine with that. But, yeah, yeah, Kyle was really geking out from that. He's kicking out a little bit now. I'll work in a Hey, makes Kyle a dole boy. There you go. I'm I'm I'm getting ready to, you know, slip a little something in his rank there, but Speaking of him. Hey, Tim. Yeah. You've you were like, you're you're what's your thanksgiving thing going on here? You're kind of you're more of You're more about in person kind of guy. Aren't you? I like to be in in my guest's face,
squad guys. Thank you. A hundred bucks like this. It is very nice because you can see unlike Skype where, you know, you've got a blank screen there sometime where you might have an a icon or a avatar. Squared cast is nice because you can see the person right there and and have the conversation and it's nice to have that that that that that that visual right there. But you know what? Take it an extra step.
Do that podcast live do it on Facebook live, do it on IGTV, go out into the world and record the podcast get the background noise like the drunk couple who beat us 2 years in a row with the with the contest. But there's something to be said about that. There's an authenticity to be said about that. There is a little bit of danger to be said about that. That's why you still have live theater going on. It's not as strong as it used to be. It's not the only game in town.
But, you know, go to a live theater show And being having the theater background than I have, that's why I liked, you know you know, go go live, and that was a big theme that was there. Having that background in theater and doing actual live shows, there's a little bit of danger involved in that because stuff could mess up and you have to be Johnny on the spot really quick to fix it. And to keep the show going on, and the show must always go on.
So that was a big takeaway for me. That's something I got. My my juices flowing on that. And, you know, it was giving me ideas of how can I take my show to that level? Because, you know, my talk was on the Fred Rodgers approached upon casting and really connecting with your audience. And I feel that, you know, you know, the the people out there that are listening to this yeah, you you out there listening to this. Right? I'm talking to you.
You're getting a lot of value out of this. You're, you know, right on the cusp of starting your podcast. And I think that's a good thing and you should do that. And we're gonna give you the tools that'll help you survive that podcast and make that happen for you. And I would like you to think about taking that podcast out of the booth and getting in front of your audience and seeing who they are face to face.
That can be a little bit scary, but you know what? Sometimes fear is a good thing for us. It gives us a certain kind of energy that we don't get when we're sitting comfortably in our studios and, you know, sipping our our coffee or tea or warm water. Warm water for podcasting folks, not cold. Warm water. I learned that at last DC podcast. So
anything, you know, not for nothing, but, you know, go and learn these little tiny tricks that you're like, oh, I've been drinking cold water all the time. Ro enjoy vocal cords. Go out and drink warm water and go drink warm water with your audience. Because we're all trying to reach out to our audience we're we're getting in your ear holes. We're being very intimate with you. Take that next step. Shake hands, kiss babies. Why not?
You know, that's gonna set you apart from everybody else because everybody else is in a studio with wonderful equipment, with an RE 03:20, Matt Passy, hundred bucks, please. A very manly masculine RE-three 20. And Kyle, I know sometimes you don't like to go too live too much because of the tech stuff that we can't control all the time. But are you gonna be a little bit more a little bit more happy when we go live? I'm I'm definitely. I think I think we've done it in a coffee shop before.
We've done it in a schoolhouse before. I think I think live. We're gonna start doing some more live stuff. Someone said do 1 percent more of something, you know -- Yep. -- to accomplish that kind of thing. I think live has some some cool stuff. So I think, well, the meetups for sure, we've been we're starting to record some of those to see whether or not those have any kind of should I figure out the acoustics for the room? Mhmm. I think life is something we should do a lot more of. III mean,
I don't I don't mind live, but I'm not I'm not twisting his arm folks. That's not me twisting his arm. That's hit the natural sound of his neck popping. That's not me touching him. Mister Murphy loves live. He's, I swear he does.
I think 1 of our just the past couple episodes. The 1 where what inspired us to invite HollyFamer Dave Jackson out of the show was the 1 where we recorded everything. You were perfect stereo, and I was left channel -- Mhmm. -- which sounds great when you have speakers, but you put the headphones on and suddenly things get weird So but, yeah, the like, life's pretty good. Mhmm. I think I think we've we've given you 8. 8 really good.
Points. I think if you're trying to survive your your podcast, those 8 points from Mattcon, I mean, that you could've sat through it like we did for 2 days and and absorbed all that, took our notes, you know, thought about it for a while, like, how do we think about that? And really kind of, you know,
figured out which nuggets you needed for yourself. We just give you 8 right there. Kinda I got a I got a question for you before you go on. What's that? I got it. 1 question for you before you go on. How many pages of notes did you write? A little behind the scenes. Okay. So in full disclosure, we are at the oceans casino resort in Atlantic City and the Super Joe Parto provided,
I guess, because you rent you rent the room. You already they they bring in, like, the the typical conference package, which is the the cheap pen. And a little notebook, like, a little pad of paper. I think it has, like, maybe 10 pages in it, so I hope. I filled 5 of those up. In fact, I wrote front back and on the cardboard that holds the notebooks, 5 of them. Kyle, I think you might have wrote a book. It took me 2 weeks to kinda, like, undecipher
all my stuff. But, yeah, it's kinda, like, I wrote a book. But Actually, I'm gonna I'm gonna say that for for my for my for my final thoughts. I I kinda wanna get into kinda we're talking about, like, the mechanics and the what we what we experienced at that event. Guys, Tim, give us your final words on And and again, you know, what I ever wanna know all the, you know, all the things works at all, right, is that we're at a location that was not cheap.
No. For sure, number 1. Mhmm. And it was big. It was huge. And really had our time kind of like find in where the core group people were, you know, went the the first day of the conference over, like, 6 PMs like that. Everyone's gonna want their separate ways. There was no, like, hangout spot. Because
the year before, this was on a holiday end, you know, where if you wanted to, like, see where everyone's looking at, you just kinda, like, looked up your shoulder when hey, we're we're looking out. Oh, we're over here. Yeah. It was really and we had a mix or everything. And none of that happened this year, which is kind of a shame. But Tim talk about the talk about your experience with with that. Would you would you think the the I mean, personally, intellectually,
financially. What was the kind of the cost of the convention for you? Well, Kyle, you know, my wife listens to the podcast, and I don't wanna let her how much I spent there. But Made it all back on the casino. Right? Yeah. Exactly. Made it all back on the casino. So there will be no overdraft charges on on my bank account this week, next week, different story. But no. I'm I'm a high roller like that, you know. Ruelette is my game. But Kyle, the the cost
of of it now last year, I went in and got an early birth ticket. I think I paid about a hundred bucks for that. The hotel, I think I paid 300 dollars for the room for 2 days or 3 days on that. So a right now, you're sink you're sucking in 400 bucks gas and food. You know, that's another hundred and hundred and 50 bucks right there in that. So, I mean, you are making an investment when you go to these conferences. Now let's say, let let's give around number 750
bucks. Okay? That's not unheard of. This is not a huge conference. There's about a hundred hundred and 50 people there. It's not the biggest out there, but I tell you what, the camaraderie that was had there, the education. Boom. You've got 8 points that we have gone through. If you were to sat through the the 2 days that we sat through, you would've had your own points that you you you picked up on.
The education that you get there, the friendships that you make there, the connections that you make there. Now I when I went there, I kinda had a plan of what I wanted to do, you know, talk to so many people. And when I came back, I got emails from 2 different people. 1 of them I was on his podcast, which, you know, was a really good interview. And another 1 you know, heard about my podcast from somebody that attended
Mattcon, and they recommended my podcast to that guy. And he's gonna come on my other show. Andy reached out to me, out of the blue, listen to a show of mine because somebody told him to. And right there, that's well worth the price of the 750 bucks. Now I I know I'm joking with Matthew Cassie about the whole r e 03:20, and that's a microphone that, yeah, I would love to get. But
actually being able to sit and hold that microphone in my hand. You know, and then thank you, Matthew, for, you know, going out of your way and doing that, He's an audio engineer. He's probably got 10 of them in his, you know, in in in his suitcase. Maybe not 10. Yeah. The Christmas. Exactly. But just the value and the return on investment that I got from it was absolutely fantastic. Now I'm gonna go to DC Podcasts. This will be my third 1. That 1 is similar to MAPCon where you have
your your central classes, but then you have breakout classes in there as well. And I've learned a lot in those breakout classes
and, you know, kinda developing my strategy of okay, you know, I I wanna sit through this. I don't wanna sit through that. I can get up and walk out and go and have a sandwich and then come back and jump into another class. That that I'm interested in or just going, you know what? I'm gonna roll the dice. I'm gonna attend this class. Maybe I get something out of it that I didn't know I was gonna get out of it.
The connections that you make, all you Kyle was talking about it with LinkedIn and and, yeah, Yankevich. Haven't shown us that little trick. She actually showed us that trick back in back in map con 4. Last year. That's right. She did the same trick that she did this year. And I was as soon as she started doing it, I was like, oh, yeah. No. I remember this. And that trick, I've actually showed my clients at work to use wherever they're at,
and it's worked for them. And, you know, just to know that that insider trick like that to, you know, turn on your LinkedIn app
and search for other people that have the LinkedIn app that are near you. And then you can get their information that way. That's fantastic. That's that's outreach right there. That's something that you wouldn't have thought to do because who reads the instruction manuals these days. Usually, you're going on a YouTube video for stuff that, you know, I wanna learn how to work it like this.
Well, why not learn a new way to use your tool that you never thought of that you didn't know what's possible from somebody that's already there. You're not having to pay them anything extra. You already paid your ticket to get in. So with all the stuff that we learned there, well, worth the price of admission for and like I said, I think I paid a hundred bucks maybe a little bit more than that for my ticket this year at mapcon.
And that's the beauty of it too. At the end of it, they give you a really good discount for the next year. That is true. But So if if you wait until the last minute, you're gonna pay hundred and 50 to hundred bucks for the ticket when I was sitting there with a hundred dollar ticket and I was happy. I was a a pig in mud there. So definitely,
you know, maybe you can't go to all the conference says, I know I can't. I've got, you know, I've got twin girls at home. I've got a job that I gotta go to, so that way I can pay for all this lovely equipment. And if you wanna help me pay for that lovely equipment, go to our Patreon page at pod rack dot com. It's under Patreon there, and you can go ahead and contribute to Tim Brian needs ARE 03:20. I should monitor it as as 1 of the levels. That's 1 of the levels. Yeah. Absolutely.
And for that, you get a picture of me smiling talking into the 03:20. And and that's well worth the price admission. But, no, seriously, Kyle. I like You know, just, you know, 07:50. Yeah. That's that's a that's a chunk of change.
And I'm happy that, you know, DC podcast is so close because I'm not gonna spend 07:50 with that. Spend a lot less. But And that's only because I'm, you know, geographically closer, but I'm gonna get that value that I do spend on DC podcast as much as I got out of Mattcon. I wouldn't have been able to sit and talk to Supergio Pardo if I hadn't gone to the conference. That that would not have happened. I would have not meant Dave Jackson last year at Mattcon or at DC Podcast.
What had never happened? Because he's got a meet up all over there in Ohio. I'm not going to Ohio. I live in Virginia. Alright. I'm not driving all the way up for a meet up there, but you know what? I'll go up to Atlantic City. And see Super Joe Pardo. I'll go up to DC and see Dave Jackson. And I'll go anywhere and see Matt Passy with his r e 03:20. Very manly. R e 03:20. But that was my that was my big huge pumpkin turkey day takeaway. From MAPCON?
Number 5. I love that. Especially since you remember, we've met so Jess and Georgia were I think her her she goes by the moniker Gigi -- Mhmm. -- on our team where we had Georgia kind of, like, kinda, like, she's kinda quiet. Kind of kinda she's definitely she's reserved. Mhmm. And then we started recording her, and she gets into character in, wow. Amazing to see some people that's come alive in some of these these conferences. Mhmm. But also, don't forget, as we bumped into
Brent Brashham I'm gonna say that right. Bashed them. Sorry. Bashed them from Paudit. So Paudit launched their tool, which is like a a podcast guest connector, kind of like a match dot com for podcasters to kind of get guests beyond other people's shows, etcetera. He launched that at mapcon. So here's some things about the inside the baseball
podcast conferences. Sometimes you go there, and it's almost like beyond an Oprah's show, you know, where You get a car. You get a car. Everyone gets a car. Brent gave everyone pod it for life.
Mhmm. Now, put it for lights, like, 700 some odd dollars. So you think about you pay for a room, you drove there, you ate there, you pay for a ticket, pay for the ticket for next year and all the coffees, everything we drink in between. I probably spent I mean, full disclosure, probably spent 1200 dollars. I brought my wife with me, so know, we ate together so that kinda adds a little bit right there too. And Brent goes and gives you a 700 dollar podcast tool for life and you're like, wow, that
kinda made it worth it in a way. Right? So I probably won't spend as much next year, I probably will plan way ahead. I've got my hotel room to the last minute, which is always you know, they always get you at the last minute when you wait that long. Yeah. I did like driving there though. Driving there was a lot of fun. I think I I think I enjoy driving way more than flying, which is weird that
This age this place my life didn't think that was a thing, but I guess it is. But the big bonus super takeaway, the a la mode on my pumpkin thing, I think was and it's kinda 2 things. And I've been noticing this very through a lot of different conferences lately. And a lot of people talk about kinda, like, you know, the hush whispers of the back the back hallways, is turning your podcast into a book. Now, if you've never really thought about that, You should.
And the reason I say that is first, I heard the phrase don't be a podcast elitist as in thinking that podcasting is all there is and there is no more, no YouTube, none of that live stuff. I podcast and I only podcast and that's what I do. No. That's not how this works anymore. This is multi channel, man. You're a media company. I mean, Gary Visa's all the time. Kyle Bono's a media company, Tim Brian's a media company. We're our own personal media physician companies. And being that, we have something to offer a lot of different channels.
Many, many, many channels. 1 of them's books. If you have a podcast where you can actually create a book from that, we have 2 women there. 1 of them, of course, Emily Prokop, who wrote church, she does the story behind podcast. She talks about where does Teddy Bear come from? Where does buttons come from? This kind of thing. The story behind everyday things. Right? It gets the title of her book.
The story behind everyday things. Tada, she wrote a book. And then she went last year at DC Podcast and gave us talk on, write the book. Then another lady, and forgive me for not remembering her name. But she talked about how she takes. She's a she she helps lawyers talk about medical things or understanding medical things. For their cases. A really cool thing. Right?
She's written a whole bunch of books she takes her podcast and converted it into a book multiple times talking about the transcripting and publishing and how that all works and how you get into a Kindle. And when you understand the process, suddenly a book doesn't seem so far off. And I think that's my that's why a big chunk of ice cream. It's gonna it's gonna leave a little seed right there is
if you do a podcast or you think about doing a podcast and you're wondering, you know, what how you can monetize it? See, Kyle, how connect connect themes too? Just like Tim, look at that. Is you wanna monetize your your podcast. Hey, here's an idea. Do a podcast about a certain topic where you know a lot, super depth, or you have a lot of research on. And then
get the transcript created. There's a couple of lot of tools out there. One's called Timmy. Got Timmy out there. Does the transcript go through? They're not perfect. Never perfect. But you can crunch through that and, you know, figure out what words work for you. It's a start. Big chunks of start, your blog post and all kinds of, and whittle together a book put a cover on it, organize it, maybe have someone help you edit it, bang, Bob's your uncle. Here's a book. And you can then,
sell that book. Oh, look at that. That's a product. And if people buy the product, then other people buy the product. And then what happens is you now have some level of legitimacy you didn't have at certain venues. I found out through through this conference as well that, hey, people pay you to speak. Do you know that? I have never been paid to speak, but apparently they do. If you go to a place that pays to speak and you don't have a book and someone else does, guess who they're picking,
not you. Mhmm. That is a huge thing to know if you wanna go down that road. But, yeah, you can take all your information you put out a podcast, make a book out of it. And it's something you should start considering even if you haven't launched yet. You haven't launched your podcast? Maybe you're doing a podcast on something very unique. Maybe you're into cloud computing. Maybe you're into knitting. Maybe you're into knitting. In the cloud.
What is it was it when I used an example once before is maybe you're into guns, maybe you're into roses? Maybe you're into guns and roses. No. Yeah. Those are 3 topics that do not connect. Right? Mhmm. But think about the possibility that there is more mediums to get into, more mediums to connect to. And that was I think that was my my major kind of like, I don't think anyone's paying attention. I am. I am paying attention. I'm also writing a book and I'm writing a book. I've I've draft
and it's it'll probably be edited. Hopefully, maybe out in the spring. Who knows? It's 1 of those kind of things that I started January 20 18, and I was like, Right? A books piece cake. Mhmm. It is not. It is not a piece cake. It's a huge time suck and you go through multiple graphs. Until you finally figure it out. And now we're going to 18 months of writing this book. And I always thought people who said it takes 2 years, 3 years write a book, I thought, oh, maybe there's lazy. Maybe that's working hard enough. Yeah. That's not it at all. What happens is you get halfway through and you go, oh,
shoot. Maybe I should have not done it that way. Maybe they should do it this way or or this doesn't fit or oh my focus is x and you find out your focus is not x. It's x squared. Oh, look at that math. So think about that. There you go. There you go, Tim. Big chunk of ice cream. Take us away. What do you what's what's your Well, Kyle, I I think with all all all this information that we've had, I'm gonna challenge you out there. I'm gonna challenge you listening to this podcast. Okay?
You're out there. You you you you're taking notes. You've gone to the website. You've read the show notes. And we have some fantastic quotes that we're gonna put you put in on the show notes. Therefore, you so you do need to go to podrect dot com. Take a look at the quotes that we got from many of the speakers that were at NAPCON. So take what we've learned and find a meetup nearby. Start small. If you need to, that's fine.
We had somebody come in our last meet up and they were like, hey, listen, III don't have a lot of money to do this. I'm on a tight budget. But I wanna make money I do on podcasting. Okay. And we we started them off with, okay, well, this is step 1. So step 1 is go find a local meetup go to the library, see if there's a because our meetup is at a library.
And and go check that out for yourself. Then step 2, go find where your local conference is. Okay? See if there's a bigger meetup. See if there's something else going on or see if there's a podcasting festival nearby. There's 1 in Baltimore happening in October. There is the third coast festival out in Chicago that happens I forget what month, but that's out there. Use Google. You can find these things. There's products that happens out in Nashville. The pod fest, the 1 that happened in Orlando.
That one's going out to what Dallas and Los Angeles. So podcast movement. Podcast movement. I'm sorry. Pod fest is still down in Orlando. Yeah. They're gonna have 2 different ones here. We're gonna have in February, they're gonna be out Los Angeles. It's something called hot movement podcast movement evolutions. That sounds mysterious.
And the pod and it of course, podcast movement itself. You're right. Dallas, Texas. Uh-huh. Right? And then, of course, podcast multimedia expo, that's Chris Crispos.
Mhmm. Huge huge show. That's the kind of place where if you really wanna if you if you wanna know everything about podcasting, be in Orlando in March. Mhmm. And if you already have your podcast started up, then whatever you're niche, whatever you're going to. Let's say you're you're talking about comic books, you should be going to comaconds. Let's say you're talking about knitting guns and roses.
K? You should be going to a knitting conference, a gardening conference, and a and a gun and a gun show, and talking about your podcast. By getting out there, getting the information, finding out what your audience wants to listen to. And then with these conferences, going in mind of I'm gonna get with other, like, minded people that are in a business or are doing this more than just, you know, they're doing it every other weekend.
They're doing it all the time. And getting with that tribe, commuting with your tribe like that is only gonna help your podcast grow bigger and better, and you will be able to survive your podcast. Amen. And what are you like? 1 last promo? 1 last promo? DC Pod Fest, November first and second 20 19?
Man, that's gonna be it's gonna be an awesome place. Are we gonna be an expert's alley wearing a t shirt? I well, if I get t shirts done, yes. But Oh, yeah. Thanks for tally. I have asked Jennifer specifically if we could you know, after we get done doing our volunteer services, if we can we'd be volunteering there, Tim and I, full disclosure, we'd be volunteer in Deepak Math. But Definitely come down in the expert alley if you got a question.
You want to pod rack to help you out? Come down and find us.
Expert alley is where it's at. If you have a podcast question, you're stuck. You don't know what to do. There's gonna be a ton of people down there. Some of the speakers, some of the vendors, some people who are just really good at consulting and helping people do podcast podcast. If expert Ali is something that I've only seen done in a couple places. I used to go to word camps, for WordPress all the time. They used to be something they forced speakers to do is after you get in talking, you had to go out in the hallway. Instead of the table for an hour, people ask you questions. Kind of a way that we could learn, like, so people can ask questions. They keep the thing going. Mhmm. And I think I think podcast Expo, I remember having tables with topics on it. So if you wanna discuss a certain topic, you go there too. Right? This is gonna be specifically for you as a podcaster
to ask a question and say, ah, I'm stuck. I don't know what to do next, which is very common. A lot of people get to a certain spot and they're like, oh, I don't have to do. What do I do? We'll have an answer for you. And if we don't have an answer for you, here's the best thing about coming and finding Tim and I. If we don't have an answer for you, we're certain we know somebody who does.
Tim, what do you guys say for us as we as we close out? Well, Kyle, I think the most important thing is you need to listen to our show. This is episode 22. Check out episode 23. It's gonna be bigger and better than the show. I know hard to believe but it's gonna be fantastic. You need to listen to it. You need to tell your friends to listen to it. That's what I gotta tell you. Well said.
Thank you so much for listening to pod rack. Yes. PODRICT is back. Tim and I, we went on Sabbatical. We had to go out to the podcasting world and learn some stuff. We had to go to some conferences. We had to go to some meetups. We had to, you know, figure out what the heck we want our show to be about, and I think we've done it. We've kind of rebranded ourselves rather to be that high level podcasting news, we're getting taken it back to basics. Taking it back to the streets
is where we started listening to the people who come to our meetups and seeing the same stuff happen over and over and over again, and that's where our new tagline survive your podcast has come from. Tim and I have really kind of double down on this, teaching new podcasters how to survive your podcast. I'm not just launching. Watching is 1 struggle. Once you're actually doing it, oh my gosh, all the things that come and go and challenge you. So surviving your podcast,
podwrex, survive your podcast is is where is where we're going from here on out. And you're gonna see a whole lot more episodes come out that really focus on the new podcast. So If you got this far to the show, thank you very much for listening. Really appreciate
your attention and appreciate that you coming along to this ride. We're gonna help you navigate through all those shipwrecks, all those podwrecks out there by helping you survive your podcast, giving you the tools you need to be a good quality podcasts, but that's our goal. And I think we're we're gonna give you some really good content coming up that's gonna help you do that. Again, thank you so much for listening. If you really enjoyed the show, please send us an email. Pod wracked at gmail dot com. Let us know what you think. We'd love it. Go on to iTunes. Give us a review. We'd love that. 5 stars always good. Let us know what you think.
Also, by all means, subscribe. We love subscribers. Be a subscriber. And if you have questions, maybe you got something out there you really want to ask, by all means. Send us that email. And if you wanna see from our past shows, go to pod rack dot com. Pod rack dot com. That's where you can find all the other episodes all the other cool information. But coming up is gonna be some good stuff, so stay tuned. Thanks for listening, and we'll see you on the next show.
I do drink white chocolate milk as no foamy no whip. I drink coffee black as my soul, nothing in it, but sweet, happy coffee. This podcast is part of the Gagapod network. Find more podcasts like this at gagapod dot com.