Got dreams of being a professional podcaster, but have no idea what you're doing. This is impossible. That's about to change. A new kind of school. Welcome to the Pod School Podcast. Hello. Welcome to the show. Welcometo theshow. TodayI'mgoingtobetalkingabout howtoshareyourpodcastusingalinkthatworks foreverybody.Thatmightseem like a dumb thing to cover, but this has not been an easy thing in podcasting. When I first started years and years ago, couldnotbelievethat youcould
notshareyourpodcasttoeverybodyoneverydevicejustwithonelink.Applepodcast links didn'tworkonAndroid phone, soyoucouldn'tsharethose.ButApplepodcastswasthepredominant waythatpeoplelistenedtoshowsandthatwas usuallythewaythatpeople wouldshare theirlink.Spotifyatthetimedidn'texist.That linkworksforbothAndroidandiPhone.Googlepodcastexist fora while,butthenitwent away.It was justlikeanabsolutedog's
breakfast.Now Applehasfinally created aprogressivewebapp that worksonanAndroidphone.SoifyousendpeopletoanApplelink,itwillopenonanAndroidphone. Sothatisfantasticprogress.Andyou justwanttomake surethatyouarealwayssharing your show in awaythatmeanseverybody canlistentoit.ThiswasmoreofanissuewhenApple didnothaveanyAndroidpresencebecauseit meantthat anybodythatclickedonyourApple linkandalotof peoplesharedtheirshow viatheApplelink,theyweretakennowhere.Andthevastmajorityofphone
usersintheworldareAndroidusers.Soyouareleavingalotoflistens onthe tableifyouarenot makingsure thatyourlinkworksfor everybody. Thereare afewoptionswhenyouare sharingyourshowthatyoucanusenaturally.Youcandefinitely use aplatform linklikeApplenowthatthatworksonbothplatformslikeSpotify.The thingIwouldflag aboutthatisthatyouarethensendingyourtraffic tooneindividual platformallthe time.Andideallyyouwantpeopletobelisteningeverywhere.Andnoteverybody listenstopodcastsonApplePodcastsor
Spotify.Theymighthavea different podcast appthattheyreallylikethattheywanttolistentotheshowon.Youwant tomakesurethat theyhave options.Youalsowanttoreduce the frictionbecauseas ridiculousasitsounds, wewon'tdoanythingonline. Wewon'tclickmorethanonce.Wewanttobelike,take medirectly tothatthing orI'mgoingtogetboredandmoveon.Wemight have done20yearsago.Didthe Interneteven existyet?Imean,socialmediadidn't,but now Ourattention spans,
forgetaboutit.Soyoureallyneedtomake theprocessofsendingsomebodytoyourshowreally easy.Ifyouaresendingthem toanapp, obviouslythey're gettingsent directlytotheshow intheapp. Iftheylisten in thatapp,fantastic,thentheycan just followandsubscribestraightawayandlistenintheirappofchoice.You can alsosendthemtoyourwebsite.Sothis hasan additionalbenefitofobviouslygetting abitofextratraffic toyourwebsite.Youcanalsohave alotmore
informationonyourwebsite.Soifpeoplecometo yourpodcastthereandthenthey'relike,oh,Iwanna checkout thisperson'sabout page,oroh,look,they'vegot this thinghere,orthisthinghereorthisthinghere,it can beareally goodwayto kindofbuildyourauthorityandtoshow peoplea littlebitmore thanjusttheepisode.Thethingisthatyouneedtomake itreally easyforthemto playthe episodeif they're goingtobe
findingitonyourwebsite.Andultimatelythey can't follow andsubscribe rightthere,theywillstillhaveto goand find theshowin apodcastapp,whichmeansthey'll either havetoclickonthelinkthat's inyourplayerandgo thereorto search.Sothereisanadditionalsteptherethat mightmeanthatyoulosepeoplealongtheway, butthere arebenefitstosendingpeople toyourwebsiteifyouwantthetrafficthereand if
you'vegotsomeadditionalstuff.Like sometimesifyou'resending peopleto anepisodeofyour podcastand itisembeddedinablogpostand you've gota lotofadditional contentthere,butyou'vealso gotalinktoagreatguidethatyouhavetherethat peoplecouldgivetheir emailaddressto youiftheywanttheguideandallthosekind of additionalresourcesthatcanbeavery usefulplacetosendpeople.
Andgoodforyouaswell.Youcanalsosendpeopletotheshowpageforyourpodcasthost.Soyour podcasthost willveryoftenhave ashowpageoraplayerthat peoplecanbesentto. ForalotoftheshowsthatIhaveworkedwithonthenetworksthatI've run, we'veusedOmni,andtheyhave areallygoodepisodeplayerwhereitjustkind ofopensreallyclearlywhensomebodyclicksonitand youjustpressplay. It'sreally simple.Sothatcanbeareallyeasywaythatworkson allphones for peopletojust.Ifyoujustwantpeopletopressplayonthat specificepisodeorpiece
ofaudio.Sothatcanbeareallygoodwaytodoit aswell. Youjustwanttohavealookatwhat thedesignofyourpodcasthostpageisandsee,like,is that areallysimplethingformetosendpeopleto?Becauseultimately,whicheverway you use,youwantittobea reallysimpleuser journey,and youwanttomake sure that you'vedone thatuserjourneyyourself,too. Soyoucanwork out,like,what's thefrictionhere?Whatisstoppingpeoplefromactuallygettingtothepointwhere they'relisteningtoandsubscribingtomyshow?There'salsothingslikeaggregatepages.
Sothosearewebsiteswhere youcanactually.Theywillkind ofaggregatealltheplacesthat yourshow canbeaccessed. PodNews does anaggregatepagewhereyoucan kind oftypeinyourshow,andthen thepagethatitgeneratesliterally hasallofthe iconsforallofthedifferentpodcatchesthatyou canfindyourshowon,andpeoplecanclickonthose. Again,thatcanbemaybeforsomepeople, asteptoofar iftheydon'treallyknowwhat'smypodcatcher,or, you know,they mightjustprefertogo andsearchforit intheirown.Butthatis
anotheroption.Andthenthere'salsothe dynamic linkoption,which IreallypreferandwhichIusewithmyshows.Therearea bunchofdifferentplatformsthatwillofferthis,andideally,youwantone that'strackable.Soif somebodyclickson it,youwantto know,arethey listeningtothatpodcastepisodeforalong timethat wasn'tactuallytrackable?Andyouwouldseewhen peoplehadclickedonthelinkandyou'relike,didthey listen? Like,theonlywayyou hadto workitout wasifI send thatoutand
thenIlookatmydownloads.But ifyouareconstantlysendingout promotion foryourpodcast,which youshouldbeveryhardtounderstand wherethingsare comingfrom. Sonoware alot of platformsouttherewhereyou canputa littlecodeonyour RSSfeed,anditcanactuallydeterminewhethersomebodyhaslistenedtoanepisode iftheyhaveclickedonthatlink. Andthatcan bereallyuseful.Soyoucanplacewhereyouwantpeopletogo.Soyoucansay,ifyou're on aniOSdevice, yougotoApple
Podcasts.Ifyou're onan Android,youcansendthemto,you know,Spotifyoryourwebsiteor anotherplace. Andthenifthey'reondesktop, youcansendthemsomewhereelse.Soyou can selectwhere they getsent,andthentheyimmediatelygetsent.Sentto that.Youcansend people toindividualepisodeswithinthe
podcastapp.Thatcan justbeareallysimpleway,dependingon whichdevicepeopleareusingtobe sentto differentplaces, andifyoucantrack thoseclicksandthenwhetherthoseclicks leadtodownloads, that thencan giveyoumuchmoreinformationabouthowyour socialstrategyisworkingandwhetherthere arecertainplatformsyoushouldconcentratemoreon andothersthatyou couldjustlet go. Sothat'sanotherreallygoodoptionandjustmakes it alot simplerforpeople.Butagain,therightoptionwillbewhatworks for you.
AndI thinktestingalloftheseand seeingwhattheexperienceislike,whatlooksbest,what'skind ofeasiestthing.Italsodependsonwhatyou'retryingto getpeopletodo. Are youtrying togetpeople tocometo yourpodcast,listento abunch of episodesandfollowor subscribe?
Ordoyou just want themto listento thisspecificepisodeandyoudon't mindif theydon'tfollowor subscribe because you'vegot reallytopicalcontentthatyoucanshareoutonsocialmediaandifpeopleareinterestedinthisspecificstory,then you just want themtolistenandyou'll getthedownloadsforthat. Soitjustdependswhat yourstrategyis.Buttherearea lot ofdifferentwaysnow,andit'sjusta lotsimpler nowbecause ifyoudo justgo andsend outyourApplelink,well,
itisgoingtoworknow,isn'tit?Whichis fan bloody tasticbecausethosepoorAndroid users thatjust endedup inInternetpurgatorywhen everybodywassending outtheir Applelinks.Notanymore.Whata worldwelive in.Ifyou haveaquestionthat youwouldlike answeredontheshow,please senditthrough.You justneedtoclickon the linkin thedescriptionoftheepisode.Ifyouneed somemore help,make
surethatyoucheckoutmyonlinepodcastingcourse,[email protected] helpyoustartyourveryownshowandshare it outtothemassesandhopefullybuildagreataudienceofloving,caring,devotedfans whothinkthatwhat you dishouteveryweekisbloody fantastic.Becausewhatagreat thingtofeel,youknow.I'llseeyounextweek.Today I'mgoingtobetalking abouthowtoshare yourpodcastusinga linkthatworksforeverybody.Thatmightseemlikeadumbthingtocover,butthishas notbeen an easythingin podcasting.
WhenIfirststartedyearsandyearsago,Icouldnotbelievethatyou couldnotshare yourpodcasttoeverybodyoneverydevicejustwithonelink. Applepodcastlinksdidn'tworkonAndroidphones,so youcouldn'tsharethose.But Apple Podcastswas thepredominant waythatpeoplelistenedtoshows,and that wasusually thewaythatpeoplewouldsharetheir link.Spotifyatthetime didn'texist.Thatlink worksforbothAndroidandiPhone.GooglePodcastsexistedforawhile, butthenitwentaway.Itwasjust like
anabsolutedog'sbreakfast.NowApple hasfinally created aprogressive webappthat workson anAndroid phone.Soifyou send peopletoanApplelink,itwillopenonanAndroidphone.That isfantasticprogress.Andyoujustwanttomakesurethat you arealwayssharingyourshow ina waythatmeanseverybodycanlistento it.This wasmoreofanissuewhenAppledidnot know? I'll see you next week.I'llseeyounextweek. That's all for today.