Can you reserve your podcast name before you launch? - podcast episode cover

Can you reserve your podcast name before you launch?

Mar 30, 20258 minEp. 117
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Episode description

In this episode, I answer a listener question about protecting your show name (which we can all get VERY attached to) and explain why it’s not as simple as registering a business name or grabbing a URL.

I'll explain how to avoid naming conflicts, when (if ever) you should trademark your podcast and why it pays to see what's out there before you get to attached to the name you've got.

What you'll learn:

  • Why podcast names can't be reserved
  • The risks of choosing a name that exists
  • When trademarking your show might make sense (and when it doesn't)
  • How to protect your podcast idea while you're getting ready to launch
  • Why the right name will always find you (even when it's not your first pick)

Thank you to April for the question...

Q: "How do I reserve a name for my podcast if I want to make sure it doesn't get taken before I get my butt into gear? Is it like registering a business name?"

EPISODE CREDITS:

Host: Rachel Corbett

Editing Assistance: Josh Newth

LINKS & OTHER IMPORTANT STUFF:

Download my free podcasting guide

Check out my online podcasting course, PodSchool

Click here to submit a question to the show

Email me: [email protected]

Follow me: Instagram, Facebook, X, LinkedIn, YouTube, TikTok or check out the PodSchool website.

This podcast was recorded on the lands of the Wangal people, of the Eora Nation.

I pay my respects to Elders past and present.

Transcript

Got dreams of being a professional podcaster but have no idea what you're doing. This is impossible. That's about to change. A new kind of school. Welcome to the PodSchool Podcast. Hello. Welcome to the show. Welcome totheshow.Today'squestionis fromApril, anditis,howdoI reservea nameformypodcastifIwant tomakesureit doesn't get taken before I get my butt into gear? Is it like registering a business name? Nope, That's ashortanswer.Thereisnosuch thingas

reservingapodcastname.Youmightnoticeifyouresearchapodcastbeforeyougetstartedthatthere are alreadyafew podcastsouttherewiththat name.Thereis nothingstoppingthat fromhappening. Youcan'treserveitlike youwouldadomain ora businessnameoratrademark. Youcantrademark thenameofsomethingifitisworthitto

you.Ifyouhaveabusinessandtherearefinancial implicationsforanother person doinga showthat has theexactsamename,especiallyifitwasthesamekindofcontentand thatkindofcompetitionwouldbedetrimentaltoyourbusiness and therewouldbefinancialloss,thenyou canstarttothinkabout,okay,thismightmakesensetotrademark,butI'veseen veryfewinstances,exceptwhenapodcastis specificallyrelatedtoaveryspecificbusiness, whereitmakessense totrademarkaname.And,andforthemostpart,therearejust multipleshowsouttherewithmultiple

names.Thatdoesnotmeanifyouresearchyourshow andyousee another showwiththe same name, thatyoushouldjustgo,oh, well, I'lljustdoittoo.Because youhave tothinkaboutalloftheSEOandthekindofsearchjuicethatthatshowhasbuiltupthatyouarenowcompetingwith,particularlyif thatexistingshoworshowsarereleasingepisodes. Itis goingtobeveryhardforyouto compete withashowthatalreadyexiststhat'sbeenpumping outepisodeswhenpeople are searching foryourgoingtofind

theothershowsbeforetheyfindyourshow.Soit'sreallybestto adjustyourname if therearealreadyshows outtherewith it.Alotofpeopledon'tdothat,but alotofpeopledon'tdoresearch,to behonest.Alotof peoplejust launcha showandthengo,oh, there'sanothershow outtherethat's named thesame asmine andthey haven'teven lookedbeforetheylauncheditbecausetheylike thenameso much. So it'sreallyimportantto dothe researchbeforeyoujumpin.Ideally, changeyouridea slightly

ifyouneedto.Ifyouhavecompetitorsoutthere,particularlyifit's inthesamekindofcontentcategory. Ideally,youdonotwanttocopyanideathat alreadyexists.Ifyouseeashow andyou'relike,it'salreadyoutthere,youdon'twant tomake acarboncopyofthat,really.Ifthereare othershowsin yournichethatarekind ofsimilartopicareas, that'stotallyfine.You doyourversionof thatshow.Butitneeds to beunique,it needstobe different. ButIwould research the name.I

wouldchangeitslightly.Ifthereisashowouttherealready,thatcan, Isay,canfeellike avery emotionalmoment,especiallyifyou've beenthinkingaboutthis ideaandyouhaven't reallydoneanyresearch,butyou'vejusthad theidea foralongtimeandit'salwaysfeltlikeit shouldbecalledthat.Andthat's what you've toldeverybodyandthat'swhat feelsrightinyourgut.Andthen allof asuddenyou'relike,somebodyelsehasalreadydoneit.What?This wasnotapartofmydream.Thatcan

bereallydifficulttogetthrough.ButIpromiseyou,youcangettoabettername.Ihavehad multiple times over thecourseofmycareer. Atthis pointintime,I'mracking upalmost60shows thatI've workedonthedevelopmentof.Sothat isalotofnamestocome up with.Andsometimesyouwillsettle onaname.You'relike,thisisperfect.Andthenyouwillseethere'sanother showouttherelikethat.Andoftenit'sbecausethatnameperfect becausea lotofotherpeoplehavethoughtabout italreadyanditisarealbummerbecauseyou'relike,gosh,thatwas sotheperfect namefor

thisshow.Buteverytime wefounda bettername,everysingletime.And thenthatshow just becomesthatnewname.Soeventhoughit canfeellikethedeathofafamilymember, you reallycangetto a pointwhere thatshow becomessomething else. And youareproudof tellingpeopleaboutthat.Andthennextthingyouknow,onceyou'vereleasedabunchofepisodes,you're like,ofcourse. Wasitalways calledthis?Did I?Ifeel like Ialways wantedtocallitthis.So youwillgetoverit.Ipromise.It willgeteasiertodealwith.

If yourshowexistsandyou'vechangedyour nameandnow you've got aname,you're like,great.Thisisfantastic.Iwouldthendefinitelytry andgo andfindtheURLforthat.And Iwouldtry andreservethatURL.Youdonot needan independent websiteforyourshowif youalready havean existingWebsitefor alotofmyshows,I've justredirectedthewebsitetoapageon myexistingwebsite.Youcancreateawebsitewithyour podcast host.Alot ofpodcast hosts nowofferpodcastwebsitesaswell.Someofthemlookreallygood,ifyoulikethedesign

ofit.That'sagreatwaytokind ofhave agoodpageforyour website.Andoftenthosearebuiltina way thatfeaturestheaudiothatitmightbetoohardfor youtoactually,depending onwhat themeyouhave,make apagethatworks aswell.Sothatcankind ofbeagoodoption.SoIwouldreservetheURL, andsometimesif you can'tgetthe URL for that,you can justget theversionof itthat has podcast attheend.So forthis show,Pod Schoolismyonlinepodcastingcourse.SoI alreadyhavethe Pod Schooldomain,andthePod Schoolpodcastversionof that

isthedomainthatIhaveforthepodcast.So I'vejust addedpodcast ontheendofthat.SothosearethestepsthatIwouldgo through,researchyouridea, seeif thereareothershowsoutthere,changeyour nameortweakitslightlyifthereareshowsoutthere, because youjustdon'twanttobe competing withanybody.You wanttomake surethat youhaveaskindofclearaspaceto buildyouraudienceaspossible. GrabtheURLforthat,because that isthe

thingthatsomebodycan'ttakefromyou.Sothey can take your podcast name,buttheycan'tgrabthe URL andthenjusttryandembraceanewnameif youhadto changeit.Ipromiseitdoesgeteasier.Wecangetso attachedtothesecreativeideasthatwecomeupwith,anditcanfeellikethisisthe onlyway that somethingcan exist.Buttherereally isalwaysabetter idea.Ifyoucan'tdo acertainidea,there'sareasonforit,and that justhas

tobesomethingthatyouacceptandyoumoveon.So,yes,you can'treserve ashowname,whichisabitofabummer,especiallyifyouare takingabitof timetogetyourselftogetherandgetthingsoutin theworld.Becausethereality issomeone mightjumpintherebefore yougetthere.But if youcangetthe URL, thengrab the URL, andthen ifyoucan'tget thepodcast nameatthetime, well,thenyoucanrethinkthat. Butatleastyou've gottheURLandyoucan getrid

ofitifyoudon'tneedit.Butthatis thethingthatyoucan'tget toof unlessofcourseyou dothe.ukor thedotFM orthedot whatever.Butifyouwant thedot com or whateverthatisspecificto yourarea,thenyouwillneedtotogetthat. Sothat's somethingthat ifyouhavetheidea Iwouldprobably tryandnaildown.

Ifyoucan.Ifyouwouldliketosubmita question, Iwouldloveto answer itandall youhave todoisgotothedescriptionoftheepisode,clickthelinkandputyour littlequestionin thereandthenI will talkintoa microphoneandtellyou mythoughts aboutit. Ifyouwantabitofhelp withyourpodcast,Pleasehead topodschool.comMyonlinepodcasting course.I'vegot allthe informationthereaboutwhatis includedin thecourse.

Andifyou'rethinking Ireallyjust wantto get thisupandrolling andI amsickof googling andchat,GPThasrunout ofideas,then justcomeundermywingandI'llhelpyou outandputeverythingin one placeso you can justlearnit stepbystep,getitdoneand and get itoutintotheworld.Allright,Iwillseeyou next week.Today'squestionisfromApril, anditis, howdoIreserveanameformypodcastif Iwantto makesure it doesn'tgettaken beforeIgetmybuttintogear?Is itlikeregisteringabusinessname?Nope.That'stheshortanswer.Thereisnosuch

thingasreservingapodcastname.Youmightnoticeifyouresearcha podcastbefore you getstartedthattherearealreadyafew podcastsouttherewiththatname.Thereisnothingstoppingthatfromhappening.Youcan't reserveitlikeyouwoulda domain,abusinessname,or atrademark.You cantrademarkthename ofsomething ifitisworthitto

you.Ifyou haveabusinessandtherearefinancialimplicationsforanother persondoing ashowthat has theexactsamename,especially ifitwasthesamekindof contentand thatkindofcompetitionwouldbedetrimentaltoyourbusiness andtherewouldbefinancialloss, you next week.Allright,Iwillseeyounextweek. That's all for today.

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